Now Tata Motors debt is twice its net worth. Now Tata motors needs lots of money to pay back the loans. Finally they came up with the cheapest card “Nano “. But they have no cars to give. The strategic move of Tata Motor is “cash first car later”. This brought them much needed cash. But this is not going to solve the problems. The Nano Project requires an investment of Rs. 2000 crores. It needs another Rs. 2‚300 crore to fuel its operations. IN India due to economic crisis there is down turn
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Ms. Kanika Jhamb Naveen Bangwal Roll no. - 05 Section – A17B2 Reg. no. -7470070078 B-Tech (h) - MBA (IT) Table of contents Abstract introduction objectives and scope of the study RESEARCH methodology literature review tata’s nano conclusion recommendations bibliography abstract A strong car brand can create significant value in the automotive industry. The price consumers expect to pay for otherwise identical luxury vehicles can vary as much as $4‚000‚ depending on
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Synopsys on “Customer perception towards Nano car 2012” Submitted to Prof. Meera Submitted by Santosh.k Reg no.10KXCMA065 SURANA COLLEGE CENTRE FOR POST GRADUATE STUDIES #17 KENGERI SATELLITE TOWN BANGALORE – 560060 SYNOPSIS TITLE “Customer perception towards Nano car 2012” BACK GROUND Commuting by public transport system consumes time .Therefore‚ to own their own vehicle is the dream of many individuals and households. Purchasing
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with a cheaper price than its competitors; it is a “good-value pricing strategy”. 11-13 do you think Tata will be able to save the Nano ? what steps should the company take? I think no‚ It’s been a rough season for Tata Motors’ much-publicized “people’s car‚” the Nano. while overall auto sales in India’s booming economy rose more than 22%‚ Tata sold only 509 Nanos‚ down from the 9‚000 it sold the previous July. There are many reasons for the Nano’s poor showing: production delays‚ fires‚ the stigma
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establish its leaders for tomorrow • Tata Motors understands customer needs and develops products that meet their needs. • Tata Motors produce low price car with high fuel efficiency which gives them a big customer base in the country. Example Tata Nano • Tata Motors has been aggressively acquiring foreign brands to increase its global presence. Weaknesses • Tata Motors is known for commercial vehicles and low priced cars. However‚ it does not have a foothold in the luxury segment in the domestic
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References: Anon.‚ 2009. Nano fiasco‚ big political issue in West Bengal. Anon.‚ n.d Bhasin‚ H.‚ 2010. marketing 91. FREDERICK E Meagan Van Beest‚ p. s.‚ 2001. In: Make Maketing Work For you. s.l.:s.n. Prabhakar‚ B.‚ 2012. After Tata Nano‚ Narendra Modi to convince Suzuki bosses to shift Maruti operations to Gujarat. Robinson‚ P.‚ 1967 Sidartha Thakur‚ G. E.‚ 2011. factors influence
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in Singhur case talks about the controversy related to Land acquisition by Chief Minister Buddhadeb Bhattacharya for proposed Nano factory in West Bengal. The reason for choosing West Bengal as the location was that it was believed as the most investor friendly state with faith in investment climate and government of Bengal. However‚ soon after the announcement of the Nano Project‚ the protest led by opposition leader Mamta Banerjee began as it was viewed as forcible acquisition of Land. Should
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long transportations. Buses from Tata motors; the buses made by Tata motors are used for tours and travels‚ public transportation and as school buses. This segment is targeting businesses involved with transporting commuters. Passenger vehicles The Nano communication strategy is designed or individual people and families with low budget‚ people of all ages and genders within India‚ living in rural and non-rural areas. Indica car‚ Vista car and Indigo; targeting stylish young working individuals.
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lacing system provides a set of straps that can be automatically opened and closed to switch between a loosened and tightened position. 3. Nike with apple: The NIKE+ package consists of a pair of specially designed NIKE+ running shoes‚ an ipod nano‚ and a NIKE+ ipod sport kit. As a person runs‚ ipod tells the distance‚ pace‚ and calories burned via voice feedback that adjusts music volume as it plays. Goal: World’s leading sports products and equipment provider. Business strategies:
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month. Today‚ the iPod mini is now known as the iPod nano. It is the same concept as far as having a smaller version than the original iPod‚ just with a choice of storage space from 2GB 500 songs to 8GB 2‚000 songs. The prices now range from $149 - $249‚ which $249 was the cost of the iPod min when it first hit the market in 2004‚ now with the same amount of storage space that the original iPod had at that
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