------------------------------------------------- Positioning the Tata Nano (A) and (B) This case deals with the positioning of the Tata Nano - for its launch and after its launch - ‚ a new version of ultra-low-cost cars produced by Tata Motors Ltd. for the India’s market. The Tata Nano aimed to revolutionize the India’s market. First‚ the goal of the Tata Nano was to be the smallest in order to be maneuverable‚ as the streets in India were extremely small and unsafe. At the same time‚ the Tata Nano had to be the most affordable car
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TATA NANO SINGUR CASE TATA NANO SINGUR CASE INTRODUCTION: Tata Motors announced in 2006‚ that the Nano would be manufactured in Singur‚ West Bengal‚ helped in part by a forced acquisition and reuse of farmland by the West Bengal state government to entice Tata to build there. In May 2006‚ the West Bengal Government decided to acquire 997 acres (initially 1013 acres were asked for) for the Tata Motors small car factory in Singur of Hooghly district.Almost 6‚000 families‚ including many agricultural
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Summary About Tata Nano： - The Project was kept as a secret in the Tata Motors’R&D section and named PROJECT X3. - Started with its first plant in Singur‚ West Bengal from 2007 - Lead by Girish Wagh (General Manager‚ Tata Motors Ltd.) - Objective was to create very low cost transportation system with four wheels for the bottom line of Pyramid. - Used coopetition system (suppliers have to collaborate but simultaneously compete with each other) - Guaranteed long-term contracts for specific components
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Report prepared for MKTG101: Marketing Fundamentals Lecturer: Lucy Miller MARKETING PLAN TOPIC: THE TATA NANO Group 2: Chun Fai Wong (Karson) WOCHD1201 Wei-Hsiang Liang (Jasper) LIWJD1201 Zongxi Yao (Jonathan) YAZOD1101 Feng Wenye (Emma) FEWFD1102 Zhao Jiajun ZHJPD1201 ! Executive Summary The following report is to analyze the marketing plan for the Tata Nano in India. Tata Nano is a city car produced by Tata motors. It was designed to be the smallest‚ cheapest car in India‚ and also one of
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7/22/13 Brand Positioning Strategies of TATA Nano Upload Sunny Chauhan View Public Profile Recently ReadMy LibrarySocial Feed My UploadsMy CollectionsMy Stats AccountHelpLog Out Search the world’s digital library. Browse Books Fiction & LiteratureRomanceScience FictionBody‚ Mind & SpiritReligionBusinessHistoryScienceTravelSelf-help Other Content School WorkHow-To Guides/ManualsResearchComicsMagazines/NewspapersPresentationsGovernment & PoliticsBrochures & CatalogsRecipes/MenusCreative Writing
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A Report of CONTEMPORARY MANAGEMENT ISSUES On Titled “Feedback of Customers towards Nano” Submitted in partial fulfillment for the Award of degree of Master of Business Administration [pic] Maharaja College of Management‚ Udaipur (Affiliated to Rajasthan Technical University‚ Kota) Submitted By: - Ankur Sheokand Submitted To:- Students Name:-Ankur Sheokand Faculty Name:- MBA 2nd sem
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Questionnaire Dear respondents‚ I am a student of GITARATTAN INTERNATIONAL BUSINESS SCHOOL. As a part of my curriculum I am conducting a study on “consumer perception & future potential for TATA NANO ” It would be a great help if you please spare some of your time to fill this questionnaire. The responses would be kept strictly confidential & use to data analysis A) NAME ----------------------------------------------------- B) AGE * 20-30 * 31-40 * 41-50 * 50
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The case focuses on positioning a new brand‚ the Tata Nano. The car has been widely publicized as the world’s cheapest car at Rs.1 lakh. Students must consider the gap between the ultimate target‚ the huge emerging middle class of Indian consumers‚ and the limited capacity and distribution available in choosing a target. They also must select between alternative competitive frames and the various points of difference they highlight. The case unfolds in two stages. The first decision point is in 2009
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Tata Nano Customer Satisfaction Research Proposal Name: - Samsudin Sherasiya Subject : - Research Methodology Roll No. : - 57 Division : - “A” Submitted by : - Parul Institute of Management & Research ABSTRACT The key to success of automobile industry lies not only in having good designed vehicles but also in being able to provide the customer with the level of service they desire. Satisfaction is crucial concern for both customers
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but to redistribute the outcomes and profits more fairly. We are now going to analyse Tata Singur Controversy on the basis of socialism and its principles. Analysis of Singur Tata Nano controversy Singur Tata Nano Issue refers to the controversy generated by the land acquisition of the proposed Nano factory of Tata Motors at Singur in
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