"MARKETING MYOPIA" MYOPIA (adapted from Mintzberg‚ 1994:279-281) In 1960‚ Theodore Levitt‚ a marketing professor at the Harvard Business School‚ published a celebrated article entitled "Marketing Myopia." It is difficult to find a manager or planner who does not know the theme‚ even if he or she has never read the article.The basic point was that firms should define themselves in terms of broad industry orientation—"underlying generic need" in the words of Kotler and Singh (1981:39)—rather than
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TERRY: “You don’t understand. I coulda had class. I coulda been a contender. I coulda been someone‚ instead of a bum‚ which is what I am‚ let’s face it . . . It was you‚ Charlie.” Terry says this to Charlie at the end of the profoundly intimate taxicab conversation. This scene in the back of the cab stands out because of the genuineness of the love Terry and Charley revealed to each other. The waterfront is a place full of fear‚ moral compromise and misplaced loyalty and trust‚ but this moment of
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Practical Applications A countdown timer for examination with minutes and seconds display in which the examiner can adjust the period of time. The time will be display with 3 seven segment display‚ this can be used as a 1 for minute and 2 for seconds or all display for minutes only. The buzzer will alarm every after thirty minutes. This is to jog the memory of the examinees‚ on how much time is left. When the time period is finished‚ another beep from the buzzer would be heard to remind the examiner
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strange life style as well as a mind of genius .Knowing him better and becomimg interested in the case‚ Watson became Sherlock’s assistant. After a series of incidents‚ the case became more and more complicated. The person who commit the murder‚ a taxicab driver‚ tells Sherlock that his victims took their own lives by playing a game‚ Sherlock wants to know the reason of the entire case so that he follows the murderer and plays the dangerous game with two pills: one fatally poisonous‚ the other safe
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free‚ he refused to talk about the Holocaust (“Elie Wiesel Biography”). Francois Mauriac persuaded him to talk and write about the Holocaust (“Elie Wiesel Biography”). While in New York‚ in 1956‚ he was put in a wheelchair after getting hit by a taxicab. He is now married to Marion Wiesel (“Elie Wiesel Biography”). His wife also survived the Holocaust (“Biography of Elie Wiesel”). There is now an Elie Wiesel Foundation for Humanity that he and his wife founded and is still going on today (“Elie
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The Great Gatsby- Diction and Selection of Detail The Great Gatsby‚ written by F. Scott Fitzgerald‚ uses a specific choice of words along with selection of detail to develop the characters of Tom Buchanan and Myrtle Wilson. This essay will cite specific examples that correspond to Fitzgerald’s use of diction and details. Although this passage does not emphasize on Tom Buchanan‚ his character is developed through the use of literary techniques. Tom’s character speaks three times during the course
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Los Angeles is well known for being the center of fashion‚ media and entertainment‚ but also serves as the home for many diverse populations: one of them being the Mexican Americans. Since their arrival‚ the Mexican Americans has been the target of racism from the white men in the United States. Mexican Repatriation resulted in the voluntary or involuntary migration of Mexicans during 1929-1937‚ in which 400-500‚000 Mexicans left the United States and Mexican Americans were forced to become "American"
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The Dangers of Isolation in The Catcher in the Rye It is normal to want to get away from all of the problems of the world‚ but it is not normal to want to be completely isolated from people. Holden wanted to have no human contact what so ever‚ and that is not normal. Throughout the book Holden expresses a rebellious attitude toward the world‚ and this rebellious attitude comes from his infatuation with being alone. He isolates himself from the world because he has not yet found himself and is
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Ch 40 ‚ PC 3 : .Issue : Did LLC failed to pay the market value of OLSON`s interest? .Rule: A member`s ownership interest in an LLC is not freely transferable.A transferee of a member distributional interest receives only the member`s share of LLC distributions. .Application: according to the written agreement LLC payed the capital account and 2005 compensation to Olson.Olson may argue that due to the oral agreement LLC breached it`s duty to pay fair market value of a member.on the other hand
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energy drink with an amazingly clever marketing strategy‚ but could use an extra shove in areas. Since its inception‚ Red Bull has shunned print advertising in its marketing strategy. Red Bull has also chosen to eliminate billboards‚ banner ads‚ taxicab holograms‚ blimps‚ and Super Bowl spots as a form of advertising. It has not created one web-marketing campaign‚ and it hasn’t nipped or expanded its product line. This could be a good area to begin. Promoting the drink with prints or web-marketing
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