New Product Development for Microfinance: Design‚ Testing‚ and Launch Technical Note Number 2 New Product Development for Microfinance: Design‚ Testing‚ and Launch by Monica Brand ACCION International October 1998 This work was supported by the U.S. Agency for International Development‚ Global Bureau‚ Economic Growth Section‚ Microenterprise Development Office‚ through funding to the Microenterprise Best Practices (MBP) Project‚ contract number PCE-C-00-96-90004-00. i ACKNOWLEDGMENTS
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------------------------------------------------- Hindustan Unilever Hindustan Unilever Limited (HUL) is an Indian consumer goods company based in Mumbai‚ Maharashtra. It is owned by Anglo-Dutch company Unilever which owns a 67% controlling share in HUL. HUL’s products include foods‚ beverages‚ cleaning agents and personal care products. HUL was established in 1933 as Lever Brothers India Limited and‚ in 1956‚ became known as Hindustan Lever Limited‚ as a result of a merger between Lever Brothers
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PEPSODENT THE PRODUCT Pepsodent‚ launched in 1993‚ was the first toothpaste with a unique anti-bacterial agent to address the consumer need of checking germs even hours after brushing. Pepsodent packs included a Germ Indicator in February-May 2002‚ which allowed consumers to see the efficacy in fighting germs for themselves. As a follow-up‚ in October 2002‚ Pepsodent Fresh & Pepsodent Family offered Dental Insurance to all its consumers to demonstrate the confidence the company has in the technical
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It involves differentiating their products and services to be consistent which such markets as the home‚ and home office markets‚ small business‚ medium and large business‚ government‚ education and healthcare markets. In reference to the levels of a product‚ both firms market products and services with the same core benefit or service. However‚ the type of actual and augmented products provided by each firm are the factors that differentiates these two companies making one more profitable than
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ACI has been accepted as a Founding Member of the Community of Global Growth Companies by the World Economic Forum which is the most prestigious business networking organisation‚ this membership is a matter of pride for us. Company Overview ACI Limited is a leading manufacturer of pharmaceutical finished formulations and modified release ready to fill bulk pellets in Bangladesh. ACI manufactures a wide range of dosage forms including tablet‚ capsule‚ dry syrup‚ powder‚ cream‚ ointment‚ ophthalmic
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Company Introduction‚ Market Segmentation‚ and Product Positioning Tim Ilderton Adina Scruggs Marketing Management-MKT 500 October 25‚ 2012 The company that I am making this marketing plan for is called “Cheers to your Health‚ Innovations for the Body and Soul”. “Cheers To Your Health” was founded in 1990 in North Carolina. Our founder Tim Ilderton was suffering with depression and struggling with his weight. He was unable to get himself motivated to go to the local
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A TERM PAPER ON “PRODUCT VISIBILITY” Submitted in partial fulfillment for the award of Degree of Master of Business Administration (2010-2012) Department of Management Studies Jai Narain Vyas University‚ Jodhpur [pic] Under the supervision of: Submitted by: Dr. Meeta Nihalani PreetiVarghese Dept. of Management Studies MBA 1st Semester ACKNOWLEDGEMENT With immense pleasure I would like to
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LOSS ACCOUNT Sales have increased over the years‚ but the rate of this increase is not steady. The highest sales point was in 2006. Cost of sales and expenses with the exception of other expenses have increased at a steady rate. Other operating expenses have fluctuated over the years; the lowest point was in the first year with the highest being in 2006. Finance cost seems to have reached a peak in 2006 and the fallen by 2008. Net Profit after Tax follows a similar pattern to sales. CC3 CONSOLIDATED
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This has an important role in the formulation of a sound business idea. The Creative Process a. Preparation – the collection of two or more large bodies of information that become associated with new and unique ways is undertaken. b. Incubation – the creative person relaxes and withdraws from the intense preparation period. It means getting out of the situation and observing it at a distance after sufficiently relaxing. c. Insight – this occurs when the creative
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change a current product costing system requires a lot of research and pre-planning. In order to determine the most effective product costing system management must decide which costs should be included in the product costs‚ at what level will direct costs be tracked‚ how indirect costs will be structured‚ and when to capture the indirect costs. Once all the costs have been identified and organized into fixed‚ variable‚ or overhead categories‚ management must then decide which product costing system
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