CHARTERED POSTGRADUATE DIPLOMA IN MARKETING Emerging Themes LEVEL 7 Unit 1 Emerging Themes in the Tea Sector Membership Number : 2916169 Student Declaration “I confirm that in forwarding this assessment for marking‚ I understand and have applied the CIM policies relating to word count‚ plagiarism and collusion for all tasks. This assignment/project is the result of my own independent work/investigation except where otherwise stated. Other sources are acknowledged in the body of the text and/or
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History of tea in India From Wikipedia‚ the free encyclopedia Jump to: navigation‚ search The cultivation and brewing of tea in India has a long history. Commercial production of tea in India begins with the arrival of the British East India Company‚ at which point large tracts of land were converted for mass tea production.[1] The widespread popularity of tea as a recreational drink begins in the 1950s‚ after a successful advertising campaign by the India Tea Board.[1] Today‚ India is one
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VIKALP | TEA CHAIN CASE STUDY: CUTTING CHAI | TEAM: BEATNIK MEMBERS: ANJALI DAS: 9724922889| anjalidas13@micamail.in SANKETA KAPSE: 9725013788| sanketa13@micamil.in SAUMYA TEWARI: 8980357691| saumya13@micamail.in CREATE A BRAND NAME AND A SUITABLE TAGLINE Brand Name: Cutting Chai Tagline: Brewing Reminiscences Since the theme of the tea house is Nostalgia‚ we intend to make every customer relate to his or her life’s reminiscences once they set foot into “Cutting Chai” tea house. DESIGN
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Revolution. This event was known as The Boston Tea Party‚ taking place in Boston‚ a city in the British colony of Massachusetts. Massachusetts Patriots were in immense disapproval on how parliament was trying to monopolize the market on American tea importation granted to the East India Company (Boston Tea Party). The East India Company was a failing British corporation. This Company was on the verge of bankruptcy. They had millions of pounds of unsold tea that sat in warehouses. The idea was to persuade
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Abstract Tea catechins (TC) not only have many functions on human health but also have functions in food preservation and food industry. Tea catechins have many effects on food‚ especially preventing lipid oxidation by its antioxidant ability. In this report‚ chelating activity of catechins on Fe2+ ions and free radical scavenging ability on chicken meat to prevent rancidity by lipid oxidation at different concentrations and with different types of TC were studied. Keywords: Tea catechin (TC)
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taxes were on printed goods‚ tea‚ molasses and more. The colonists were furious because this had never happened before‚ they had to pay extra money‚ and they had taxation without representation. The colonists were so angry that they decided to protest. They roamed the streets yelling and causing disruption‚ they tar and feathered tax collectors‚ and caused many riots. Because of all of the colonist’s actions some of the acts got repealed. The Stamp Act and the Tea Act caused lots of tension
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Marketing Plan: The Tea Shop 1.0 Purpose and Mission 1.1 Purpose of the Marketing Plan This marketing plan for the Tea Shop in Spain is produced to review the future of the business. In this plan‚ strategies are identified for the growth of the business considering opening new lines of business such as distribution of tea in top-of-the-range restaurants and hotels and also opening new shops in other countries. 1.2 Mission Statement Tea is one of the
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“Coffee‚ tea‚ or me?” You must have heard of this classic and unforgettable advertisement. Nowadays‚ people are tending to rely heavily on drinks that contain caffeine to keep themselves awake and work efficiently. On top of that‚ these drinks are easy to get and cost you not too much money‚ take convenient stores‚ for example. You can choose coffee‚ tea‚ or milk to go with your breakfast at an acceptable price. That is the reason why besides office workers‚ there are more and more students choosing
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CẢM TEA HOUSE BUSINESS PLAN CONTENTS Page I. Executive summary…………………………………………………………………….03 II. The company 1. Company description..................................................................................................05 1.1 Vision statement…………………………………………………………….........05 1.2 Mission statement…………………………………………………………...........05 1.3 Objective……….………………………………………………………................05 1.4 Company background……………………………………………………............05 2. Business opportunity………………………………………………………
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Investigatory Project: (Ink Out of Tea Bags) Submitted To: Ms. Margie Tapel Submitted By: Jessa Mayrie H. Camuyag VI-1 INTRODUCTION Tea is created by using the leaves of a plant known as Camellis sinensis . This plant is a native to China‚ South Asia and Southeast Asia but is now found Tea-drinking can be traced back to the 10 century BC in China before it was spread to Korea and Japan. Basically‚ this drink is made by brewing tea leaves to create an extract. Due to the chlorophyllsand
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