The Nokia and Samsung Brand Personality in China* Wendian Shi1**‚ Yanhong Luo2 and Liheng Yang2 Educational School‚Shanghai Normal University‚ shanghai‚ China 1 Educational School‚ Ningxia University‚ Yinchuan‚ China 2 Email: swd_nx@shnu.edu.cn Abstract The purpose of this paper is to study and compare the brand personality of Nokia and Samsung in Chinese situation for brand building reference. This paper investigated Nokia and Samsung brand personality. Results demonstrated that
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I recently took two different personality tests. One of these personality tests explains my Big Five personality. The second personality test tells me my MBTI type. #1.The Big Five characteristics our personality traits into five different dimensions openness‚ conscientiousness‚ extroversion‚ agreeableness and neuroticism. Openness is the imagination‚ feelings‚ actions‚ and ideas. Conscientiousness is competence‚ self- discipline‚ thoughtfulness‚ and goal driven. Extroversion is sociability‚ assertiveness
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Running head: DIFFERENT FACETS OF INDIVIDUAL PERSONALITY Uniqueness of individual personality restrained Uniqueness of individual personality restrained Personality is the entire pattern of psychological characteristics thinking‚ feeling‚ and behaving that differentiates us [one individual] from other (Nairne‚ Lindsay‚ Paulhus‚ & Smith‚ 2001). It reflects and dictates our living in society on the conscious and the subconscious levels. The way society perceives each an every individual
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an unusual personality as described by most people. He routinely went looking for situations that would give the common man‚ a nightmare – getting covered with biting green ants‚ swimming with sharks‚ grabbing poisonous snakes by the tail‚ which he does with boisterous enthusiasm. The example of Steve Irwin points to the mystery of personality. While he could be found unusual in many respects‚ all individuals can be described in terms of characteristics that make up their personalities. But how
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what Are the Big Five Dimensions of Personality? Personality researchers have proposed that there are five basic dimensions of personality. Evidence of this theory has been growing over the past 50 years‚ beginning with the research of D. W. Fiske (1949) and later expanded upon by other researchers including Norman (1967)‚ Smith (1967)‚ Goldberg (1981)‚ and McCrae & Costa (1987). The "big five" are broad categories of personality traits. While there is a significant body of literature supporting
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Personality Assessment and Theories Deana Paul University of Phoenix 06/01/2011 Both of the theories I chose to write about are ways for psychologists to evaluate people and get an idea of how and why people act the way they do. According to the trait theory genetics determine the traits for a healthy personality. The sociocultural theory is individualism versus collectivism. How the traits in the trait theory are expressed is influenced by learning experiences‚ development of skills‚ and
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Sex Differences and Personality Traits Abstract The aim of the study was to investigate whether there was an association between sex differences and certain personality traits. It was hypothesised that Females would have higher levels of Neuroticism (Personality Trait) than males. A second hypothesis was proposed that Males would have a higher Extraversion (Personality trait) levels than females. A sample size consisting of 263 University of Tasmania students undertaking
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selection process‚ organizations should seriously consider using personality measures (the big five model)‚ particularly agreeableness‚ conscientiousness and openness to experience‚ to make the decisions. Based on her findings‚ the multiple regression results showed that these three characteristics can effectively predict employees’ capability of cultural adjustments (general‚ interaction and work adjustments). Thus‚ these personality traits are able to be used as effective measures to identify whether
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A Case Summary for Personality Psychology James Cook University A Case Summary for Personality Psychology Biography Sam Smith is a typical 21-year-old adult who enjoys life and laughs at the simplest things. Sam is outgoing‚ cheerful‚ friendly and is always busy. He works at a Rental Property agency store where he enjoys learning and meeting new people. His interests involve sports‚ travelling‚ and inputting his vision into theatre. Sam’s experiences on diversity among
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Personality Theories Paper Amanda Tomlinson Psy211 January 21‚ 2013 Wanda Rush Personality Theories Paper We talk about personalities all the time. We talk about which personalities we like and which ones we hate‚ but do we really know what a personality is or what makes up a personality? According to Psychology and your life by Robert S. Feldman (2010)‚ “A personality is the pattern of enduring characteristics that produce the consistency and individuality in a given person” (335). There are many
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