Institute for Management Teachers‚ Hyderabad. subhadip1@gmail.com‚ Research Scholar ICFAI Institute for Management Teachers‚ Hyderabad. saurabh.bhattacharya@yahoo.co.in Saurabh Bhattacharya Abstract The term ‘Product Placement’ refers to the practice of including a brand name product‚ package‚ signage or other trademark merchandise within a motion picture‚ television show or music video (Steortz‚ 1987). One of the earliest instances of product placement in Bollywood or Hindi movies took place in
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integral part of the movie budget. Promotions have taken the pride of place in a movie’s marketing campaign. As with any product or offering for which promotions are necessary‚ it is so with movies too. These days‚ promotions start from the day the movie is announced and go on till the day the red carpet premiere takes place. Promotions in themselves have become very essential because film makers have realised that awareness and interest in their films have to be generated much prior to the actual
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HS-404 Homosexuality in Popular Hindi Cinema Abstract:India is a country with vibrant popular culture. Nowhere is the collective consciousness of the nation probably better essayed than in the cinema‚ which is viewed with passionate enthusiasm. Taking Popular Hindi Cinema as a mainstay of Indian culture‚ this article tries to create a link between the depiction of homosexuality in Popular Hindi Cinema and the society. Different viewpoints are looked from and observed in Indian popular culture‚ such
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“I would love to. It would be a welcome break after a horrible scene.” “Any idea‚ who he was?” Aditi asked once the elevator door closed. “Yeah‚ he was a henchman for the syndicate that runs here. The police had earlier booked him for assault‚ breaking and entering – petty crimes. They think he just got fed up with life and took the plunge.” Shankar said. “So why are you interested in a suicide? I thought you were following the Kalki case.” “Oh that’s true. It’s just that when one my friends at the
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Why are dams needed? Agriculture is the backbone of Pakistan’s economy. Pakistan today is among one of the World’s fastest growing population‚ now estimated as over 170 million. Due to lack of large river regulation capability through sizeable storages‚ the country is already facing serious shortages in food grains. Given the present trend‚ Pakistan could soon become one of the food deficit countries in the near future. Therefore‚ there is a dire need to build storages for augmenting agriculture
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Abstract: With a rich heritage of more than a hundred years‚ the Indian film industry‚ with the Hindi film industry (Bollywood) at its focal point‚ is continuously evolving to adapt to the changing demands of its audience. With its ‘industry’ accord in place since 2000‚ abetted by an open economy facilitating business‚ there couldn’t have been a period as strategic as this for the involvement of corporate entities in Bollywood. This article aims to discuss‚ by virtue of cogent reasoning via suitable
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‘Why do Bollywood movies mix Hindi and English’ is a question that I have been asked by my foreigner friends over and over again. It comes to them as a surprise when I reply. ‘It is the normal way people talk in India’. Today‚ English is widely acknowledged as being the ‘lingua franca’ of the modern world. This phrase refers to the adoption of English as the ‘bridging’ language among communities to allow communication between people who do not speak the same language or dialect- making it the leader
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westerners and to Indians themselves. She has been the subject of countless works of art and literature‚ from the ancient epics and cave paintings and voluptuous statuary of the Ajanta and Ellora caves and the temple art of Khajuraho to the modern day novels‚ calendars and cinema. Whether bejeweled and ornamented or concealed behind a veil‚ revered as mother and goddess or despised as a widow‚ she has most often been portrayed as a graceful‚ sensuous and mysterious creature‚ loving and gentle‚ in
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serves my correct‚ “The Best Teacher” I remember is my 5th grade teacher‚ Mrs. Hawthorne. She taught at Stamford Middle School in Stamford‚ CT. Mrs. Hawthorne was tough‚ patient‚ caring‚ and didn’t mind going that extra mile for any of her students education. Whether it was staying afterschool‚ coming to your house for parent-teacher conferences‚ or even buying school materials for students that couldn’t afford them. Mrs. Hawthorne‚ to me‚ was the definition of a GREAT teacher. 2. I think when I
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Often times we do not consider how a teacher has influenced us. Teachers influence whether we realize it or not can alter a student’s perspective on life. A great many of my previous teachers have left a lasting impression on me that will never be forgotten. I do admit there were much contentment‚ anguish and memorable things that directly connects me to them. Without my teachers‚ it is highly impossible for me to stand and be here today. One name in particular stands firm among others and that is
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