on English Learning and Teaching I. Introduction Nowadays‚ culture plays a very important role in the foreign language classroom. Because cultural differences may give rise to misunderstanding that exists in intercultural communication. So the teaching of culture in the English classroom has been becoming a heated topic and people pay more and more attention to the cultural studies and intercultural communication in recent years. Therefore‚ culture teaching is feasible in the English language
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Week 9 case study ING Direct Question 1: what level of the product hierarchy has ING Direct leveraged and how does this create value for both customers and the shareholders of ING Direct? ING Direct has leveraged the product from basic product to augmented product. Basic product from a bank industry is simply providing bank service through branch or call centre‚ which has meet core need of their target customer. The introduction of virtual Internet banking‚ which has exceeded the customer expect
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English as an Additional Language (EAL) refers to pupils who speak another language at home and that this other language is their most prominent language‚ in other words their mother tongue is not English. Children with EAL should not be confused with children who are bi-lingual or children who grew up or spent time in another country but still had English as a first language. The educational system in the United Kingdom has always had to cope with the difficulties and challenges that arise in the
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normal course of business. Accounting rules allow companies to report their cash flow statement using the direct or indirect method‚ and both methods report net cash flow from operating activities. Direct/Indirect Cash Flow The main difference between the direct method and the indirect method involves the cash flows from operating activities‚ the first section of the statement of cash flows. Direct Method‚ the cash flows from operating activities will include the amounts (cash from customers‚ and
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Listening Exercises 1. Setting the context Give an idea about who is speaking‚ where and why. In normal life we normally have some idea of the context of something we are listening to. 2. Generating interest Motivate‚ raise students’ interest or remind them why they do the listening exercise . Personalisation activities are very important here. Discussion about the topic. Make them more willing to listen. 3. Activating current knowledge - what do you know about…? 4. Acquiring knowledge
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>cases Yahoo Consumer Direct Marries Purchase Metrics to Banner Ads >Abstract As little as two years ago‚ many advertising pundits were bemoaning the inevitable demise of the banner ad on the Internet. But maybe they were too quick to judge. This case reveals how Yahoo!‚ in combination with ACNielsen’s Homescan®‚ has developed a methodology (Consumer Direct) to evaluate the true effectiveness of banner ads‚ from ad exposure to shopping cart. It also reveals the role Dynamic Logic played
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A Brief Introduction to Methods of Word Formation in English I. Introduction Linguistics is the scientific study of human language. Linguistics can be broadly broken into three categories or subfields of study: language form‚ language meaning‚ and language in context. The earliest known activities in descriptive linguistics have been attributed to Panini around 500 BCE‚ with his analysis of Sanskrit in Ashtadhyayi. The first subfield of linguistics is the study of language structure‚ or grammar
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Contents Introduction 1 Theoretical Framework 2 1.1 The requirements of the New English Curriculum Standard 3 1.2 Foreign language methodologies 4 1.3 The second language acquisition 5 1.4 Motivations for junior students’ English learning 5 2. Causes of the problems 6 2.1 Students’ factors in their oral English learning 6 2.1.1 Linguistic factors that influence students’ oral English learning 7 2.1.1.1 Weak basic language knowledge of the students 7 2.1.1.2 Language
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MASARYK UNIVERSITY IN BRNO FACULTY OF EDUCATION DEPARTMENT OF ENGLISH LANGUAGE AND LITERATURE TEACHING GRAMMAR TO YOUNG LEARNERS USING INTERACTIVE WHITEBOARD MASTER THESIS BRNO 2012 Supervisor: Mgr. Ivana Hrozková Written by: Alexandra Povjakalová Acknowledgement I would like to express my thanks to Mrs. Mgr. Ivana Hrozková for her helpful comments and encouragement. 2 Declaration I hereby declare that this diploma thesis was done by my own and I used only the materials that are stated
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Teaching English Grammar to Beginners : A Way to Speak Accurately Some people say that learning foreign language should be an activity in which the learners try to use that language as often as possible‚ not only try to know about that language which means the learners only try to understand the grammar. They believe that the most important thing in learning foreign language is that the learners can speak ‚ communicate or delivers their ideas to other people‚ without considering or minding whether
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