Strategic Analysis Tools for High Tech Marketing Carmo A. D’Cruz Xodus Business & Technology Solutions‚ Inc. www.XodusBTS.com Abstract High Tech Marketing is characterized by high levels of technical and market uncertainties‚ rapidly declining prices‚ collapsing markets and shortening product life cycles. Conventional strategic analysis tools are inadequate for effective analysis in developing high tech marketing strategy. This paper reviews a portfolio of cotemporary strategic analysis tools that
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CASE: Data Tech‚ Inc. Data Tech‚ Inc. is a small but growing company started by Jeff Styles. Data Tech is a business that transfers hard copies of documents‚ such as invoices‚ bills‚ or mailing lists‚ onto CDs. As more companies move to a paperless environment‚ placing data on CDs is the wave of the future. Jeff had started the company in his two-car garage three years earlier by purchasing the necessary software and signing two large corporations as his first customers. Now he was about
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Parking on Campus Parking on Campus is a problem when students entering Arkansas Tech University are allowed to have a car on campus. With every new student entering each year‚ parking is a problem. Arkansas Tech University is already limited the places for parking on campus and since new students are allowed to have cars. Many parking problems are exits all over the campus‚ Arkansas Tech University should set up more parking lots on campus‚ because it is more convenient for students to have more
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Why Amazon Is The Best Strategic Player In Tech By this time next month‚ there will have been the usual sudden year-end jump in ownership of Kindles‚ thanks to the season of gifts. If book industry analyst Mike Shatzkin is to be believed (and I believe him) the sales at retail bookstores will have fallen by about 10% by this time next year. Physical retail book stores have been seeing an annual doubling in revenue reduction percentages ever since the Kindle was introduced. Shatzkin writes: One
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Cases in which the truth will never seem to arise that appear complicated can have devastating effects on a person’s educational career. One example would be John Doe’s Case at Georgia Tech‚ in which charges and biased investigations were imposed upon him after an alleged sexual misconduct. “A Georgia Tech student expelled in April after a sexual misconduct investigation has filed a lawsuit alleging that the review was unfair and violated his rights. The lawsuit said the university’s Office of Student
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I. Where did Pharmacy begin? The technician’s rise. A. The Origins of Pharmacy B. Eleventh and twelfth century Pharmacy apprenticeships C. Leading to Universities and towards the Renaissance with Alchemy and the Scientific Revolution E. Ninetieth century‚ Pharmacists became the owners of apothecaries F. USP‚ Drug standards‚ addressing adulterated drugs G. Early twentieth century‚ pharmaceutical manufacturing
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Vocabulary 1 – Chapter 1 Section 1 Data – observations that have been collected. Statistics – the science of planning studies and experiments‚ obtaining data‚ and then organizing‚ summarizing‚ presenting‚ analyzing‚ interpreting‚ and drawing conclusions based on the data. Population – the collection of all elements to be studied. Census – a collection of data from every member of the population Sample – a subset of members selected from a population Vocabulary 1 – Chapter 1 Section 2 Statistical
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Thanks to subliminal advertising and propaganda drilled into our head since we were little‚ we have come to associate certain foods with wholesomeness and others with nastiness. When we look at the GMO and high-tech food mess from this perspective‚ we see that it’s the organic-versus-regular battle. What it really boils down‚ however‚ is that it’s the producer agenda have be pushed onto the consumer’s mind. They have made us believe that we want and need certain food items in order to be social
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In the article “High Tech Trash” by Chris Caroll‚ Caroll explains the effects of e-waste (electronic trash). The article mentioned how most electronics that are thrown out‚ donated to charity‚ or even recycled still end up in developing countries. “While some recyclers process the material with an eye toward minimizing pollution and health risk‚ many more sell it to brokers who ship it to the developing world‚ where environmental enforcement is weak” (Caroll 81). This causes our e-waste to affect
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Criminals in Collegiate and Professional Sports These days‚ professional and collegiate athletes get away with varying criminal acts with minimal consequences. There has been an increase in criminal activity among collegiate and professional sporting organizations with no let-up in the near future. Many of these athletes believe that their money and fame can get them out of anything. Society as a whole needs to start getting tougher on these criminals to show our young people that absolutely
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