MANAGEMENT UNIV. MERCU BUANA STUDY CASE MARKETING MANAGEMENT Samsung Electronics Company : Question for Study Case discussion: 1. What are the ingredients of SEC’s corporate turnaround strategy? What are the implications for marketing mix policies? 2. How strong is the Samsung brand? Can Samsung pass Sony and become a top ten global brand? 3. As Chief Marketing Officer‚ what are Kim’s role and responsibilities? 4. What does Samsung (and Kim) have to do to become one of the top ten brands in the
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Course: NZDB 530 Organisation and Management Trimester 2 2010 Assessment 2: Essay on Organizational Culture SAMSUNG ELECTRONICS Submitted by: Chung Daewan(Steve) ID# 20904451 Submitted on: 5th July 2010 Submitted to: Jene Parilla TABLE OF CONTENTS Ⅰ. Essay on Organizational Culture ……..................................................3 Ⅱ. Metaphor……….......................................................................................6 Ⅲ. Appendices………...................
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1 Fuad Husein‚ Andreas Gausrab‚ Elie Bensaci - University of Ottawa’s Executive MBA - January 2002 1 Mobile Commerce A Business Model for Success •Thank you for taking time to hear our presentation today •This project is a team effort by Elie Bensaci‚ Fuad Husein and Andreas Gausrab. Elie is a U of O student in the international MBA program. His contribution to the project is integrated into this presentation. Elie resides in Paris France so for obvious geographic reasons he will not be
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□ 100‚000 to 300‚000 □ 300‚000 to 500‚000 □ Above 500‚000 1. Do you have a mobile telephone handset? : □ Yes □ No 2. Which of the brands below do you have? : □ Nokia □ Samsung □ LG
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of the content of this research. Mobile technology has developed and provided a wealth of opportunities to mobile service providers. As a result‚ many mobile phone users enjoy access to data services in addition to basic voice call communication. However the standardization of the mobile technology means that providers needs to look elsewhere in order to develop effective differentiation strategies that will enable them to attract and retain customers. Mobile service operators need to provide
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Mobile Transactions and Payment Processing Ashok Goudar Senior Enterprise Architect White Paper Contents Introduction Mobile Commerce – Business Context Mobile Commerce Strategy Mobile Channel Strategy Mobile Marketing Mobile Sales Mobile Service Mobile Payment Mobile Wallets Mobile Commerce Transaction Mobile Banking and Mobile Money Mobile Commerce Transformation Roadmap Mobile Commerce – Payment Business Scenarios Card based Mobile User to Business – Payments (CM2B) Mobile – Wallet
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Nazneen Associate Professor Department of Finance & Banking University of Chittagong Chittagong Subject: Submission of the term paper report Dear madam‚ It is pleasure on my part to submit my report on “Mobile banking- The Next Generation Banking” as part of my BBA (Hon’s) Final Examination Though it is a new experience‚ I have tried level my best to gather information and to translate my knowledge into writing this term paper report covering the aspects
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Submitted by:- Mohit Sekhri Mobile Multimedia Now a days we can study that there is large number of increasing multimedia consumers devices for mobile and home use‚ such as game consoles‚ Personal digital assistants(PDA)‚e-books etc. There are so many similarities between these gadgets and with desktop PC. All have the internet access but the purpose are different. The vendors/companies keep on trying the open platform for the future home use .It called as Multimedia Home platform(MHP) of
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net Marketing: Mobile Channel September 2003 Mobile Marketing A Primer Report …At last an effective marketing Kurt Lyall +44 (0) 207 808 7838 klyall@firstpartner.net Putting your message in their pocket Executive Summary Mobile marketing is more than a trendy new media channel; it is a powerful communication tool with considerable audience reach and awareness. Over 85% of the population in the UK use a mobile phone and 80% across Western Europe. With such high penetration‚ mobile marketing campaigns
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Tuesday 6th January 2015 1. Mobile phones Alarm Skyping/ video calling Taking videos and pictures Instant and social messaging Internet and GPS 2. Portable devices such as‚ netbooks‚ laptops and PDAs Useable for business Internet Instant and social media/ messaging PDAs – telephone and faxing Location and Navigator 3. Email and instant messaging Communication Sending files/ documents Check inbox and sort use and junk emails Advertising WhatsApp 4. The internet Downloading and uploading
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