QUESTIONNAIRE ❖ Has the advertising scenario changed in India in recent times? ❖ What are the emerging patterns‚ concepts and paradigms in the advertising industry? ❖ How has Internet in your opinion changed the rules of marketing and communication and the associated dynamics of the market place? ❖ Advertising on mobile phones has also become quite popular recently. What are your views on this? ❖ Is in store merchandising programs becoming as popular as Internet
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The macro environment Introduction Marketing’s role is to match the capabilities and resources within the organisation with market opportunities external to the organisation. Understanding customer needs is central to achieving this aim‚ but marketers must also be aware of factors that can cause customer needs to evolve. A change in customer needs will impact upon the organisation’s ability to serve its customers. This means that marketers have to be knowledgeable about what is happening in the
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Future career trends It is no surprise that one of the fastest growing areas of employment in recent years relates to computer technology. Technological advance and the continued integration of IT and digital communications into the workplace throughout the private‚ public and voluntary sectors ensures that this trend will continue for some time. Systems analysts‚ designers and developers‚ computer programmers‚ web developers‚ consultants and information managers reflect the range of these career
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MICRO ENVIRONMENT/ INDUSTRY ANALYSIS The environment which is close to business and affects its capacity to work is called micro or operational environment. Industry is a group of companies which offer same or similar product or services. These products and services are close substitutes of each other. It consists of: 1 Suppliers Supplier are the people who supply raw materials and required components to the companies. Increasing prices and reducing the quality of their products are potential
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With the new technological advances‚ crime has not really decreased much‚ but in fact‚ it has changed in ways of how crime is being committed. Criminals are finding new ways to commit their crimes by using the newer technology advances available not only to investigators‚ but also to the public. Some of these advances include the development of the internet and new features that you might find on a home phone or even a cell phone. Even though these new advances may give criminals the chance to
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HubPages exploresign injoin nowhelp report ram_m»Education and Science ram_m profile image by ram_m 134 Followers TECHNOLOGICAL INNOVATIONS IN INDIAN AGRICULTURE FASAL FASAL ACCELERATED IRRIGATION BENEFIT PROGRAMS ACCELERATED IRRIGATION BENEFIT PROGRAMS animal drawn seed cum fertilizer drill animal drawn seed cum fertilizer drill KARAN SWISS KARAN SWISS One of the major challenges that independent India faced was how a traditional sector like agriculture could
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The forces within the general environment‚ including politico legal‚ economic‚ technological‚ socio cultural and international forces‚ have a broad general impact on the organization. Although these forces do not always have a direct influence on the organization’s daily activities‚ they are important for several reasons. First‚ forces in the general environment can evolve into significant trends with far-reaching effects. A good example is the increasing interest in protecting natural resources
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Abstract The current trend of technology in the classroom can be traced back to the early1900s when schools and museums‚ as a complement to verbal instruction‚ began to use visuals aids including drawings‚ paintings‚ and slides. In the 1920s‚ as film became widely used‚ The National Academy of Visual Instruction was formed to help distinguish between films that were for entertainment or educational value. As technology progressed and the television was introduced‚ the educational system began
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Marketing Environment Analysis An underlying assumption of the introduction to marketing course is that students learn best and retain more when they actively apply and work with the concepts presented in the course materials rather than simply read about them. Therefore‚ the purpose of this assignment is to apply concepts and knowledge learned in class to real situations to enhance your understanding. A marketing environment analysis is an examination of the major external forces and trends that have
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STRATEGIC MANAGEMENT CHAPTER 2: The General Environment The external environment facing the organization consists of both: a. A general environment‚ often referred to as the macro-environment because changes that occur here will have an effect that transcends firms and specific industries. b. A competitive environment‚ consists of the industry and markets in which an organization competes. In order to scan and monitor their environment‚ firms require tools of analysis that will allow
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