MCDONALD & COMPETITOR KFC Introducing McDonalds and Its Direct Competitor KFC McDonald’s and KFC are everybody’s favourite food trip destinations. When you like hamburgers‚ McDonald’s is always the top option. When you like fried chicken‚ KFC is always the first thing that comes to everyone’s mind. The reason for this is these companies claim of particular products that have became their trademark until now. The difference between McDonald’s and KFC is mainly the cuisine. Brief History Of Mcdonalds
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McDONALD’S HISTORY LISTING 1948 In December‚ Dick and Mac McDonald open the first McDonald’s in San Bernardino‚ California. A little hamburger man called "Speedee" becomes the company logo. 1954 Ray A. Kroc‚ a Multimixer salesman from Oak Park‚ lIIinois‚ visits Dick and Mac’s San Bernardino McDonald’s‚ his curiosity initially aroused by the large number of Multimixers they were buying. Ray Kroc becomes the exclusive national franchise agent for the McDonald’s brothers. 1955 On April 15‚ Ray Kroc
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Contemporary World Culture Globalization of McDonalds Globalization has affected almost every aspect of life in most all countries around the world from economic to culture with the exchange of goods‚ services and ideas influencing cultural changes around the world. Food is an important element in defining culture and the globalization of McDonald’s is huge. Most people when they hear the name McDonald’s immediately think of America. Equating McDonald’s with America is sensible since they opened
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our American way of life and the health and well being of our citizens. I assume it is all of that and more. Rather ambitious for a 30-minute Quest Club paper! Let’s begin with a word association test: QSC – Quality‚ Service‚ Cleanliness Ronald McDonald House McDonald’s All-American Band – Macy’s Day Parade McDonald’s High School All-American Basketball Big Mac Egg McMuffin Billions and Billions Sold McNuggets Super Size it! “Cheeseburger‚ Cheeseburger!” Hot Coffee – The Verdict Golden
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that comes to mind when you hear the words “golden arches?” McDonalds should be your answer and it is very clear why people get this question right. Not only is McDonalds everywhere‚ but is also an Americanized icon that has become known all across the world. This fast food empire has been growing rapidly ever since the first franchise was opened on April 15‚ 1955 in Des Plaines‚ Illinois. Ray Kroc‚ a local salesman who helped the McDonald brothers open up the first franchise‚ became interested in
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EMPLOYMENT The next critical issue is Employment. We see employment as an issue because McDonalds though it employs over a million people has gotten a bad reputation as an employer. This is because employees are seen as expendable and made to work long hours for low wages and under bad conditions. They are hired to do task that require them to follow already set exact programs that tell them when to do every task. This means there is very little room for individualism and still building (2)
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McDonalds Recruiting & Selection Lillian Atkins BUS 3040 Fundamentals of Human Resource Management 21730 Westport Avenue Euclid‚ Ohio 44123 Telephone: 216-926-3108 E-mail: liliratki@yahoo.com Instructor: Sally Buffkin Abstract A business reputation ultimately depends on the quality of its products. McDonald’s is the biggest and fastest growing worldwide restaurant chain that uses recruitment and training policies that are intended to maintain a high quality staff.
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McDonalds’ Development The McDonalds that we know today‚ is not the McDonalds from 64 years ago. It has made significant advances throughout the years. It first began as a family owned Bar-B-Q restaurant‚ and now it has become a multi-million dollar company with franchises all over the world. A multi mixer salesman is the person who changed the future for McDonalds. He intended to sell Dick and Mac McDonald a mixer‚ but instead he invested into their business‚ and made McDonalds a franchise. Even
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ID 310973 Contact Details: Contact Person Address Telephone No. Fax No. Email Mr. Tan Hwa Seong 3 Jalan Datuk Sulaiman 2‚ TTDI‚ 6000 Kuala Lumpur Malaysia +60 122862816 +60 377107300 roysten.tan@gmail.com STRATEGIC BUSINESS ANALYSIS MCDONALD ’S CASE STUDY Table of Contents EXECUTIVE OVERVIEW............................................................................................. I-4 TASK I. 2003 SWOT ANALYSIS....................................................................
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has became so use to fast foods that McDonalds should also target them and try to position McDonalds as a place for all. They should target adults also because they can pay for quality and variety of products. 1) Demographic Segmentation: Kids‚ Family and Students McDonalds offers different products like Happy Meal which includes a free toy for kids. For families it has made different outlets and meals which are suitable for takeaways and drive-thru. McDonalds has made its environment which is suitable
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