0Lecture 3: Marketing Environment Scanning of the Marketing Environment – Opportunities or threats? Environmental Forces—Firms must monitor six major forces in the broad environment: Demographic Political-Legal Economic Technological Socio-Cultural Natural 1. Demographic Environment The main demographic force that marketers monitor is population because people make up markets. Marketers are keenly interested in the: Size and growth rate of populations in cities‚ regions‚ and nations. Age distribution
Premium Household income in the United States World population Population growth
severe economic downturn beginning in the fall of 2008 lessened the demand for accounting graduates‚ the employment outlook for entry-level accountants overall is positive. The purpose of this survey study is to assess the relative importance of factors affecting students’ employment choices (Bloom & Myring‚ 2011). The results of this study can be useful to among others‚ employers‚ students‚ faculty and
Premium Decision making Decision theory Decision making software
ABSTRACT The study was concerned with the factors affecting the performance of secretaries in organizations and a case study of private and government aided primary and secondary schools in Masindi Town Council. Secretaries are sole sources of organizational success however they are seen not to perform as expected. The objectives of the study were To examine whether wages and salaries affect the performance‚ to find out the effects of education and training on the performance and to determine
Premium Employment Wage Human resource management
FACTORS AFFECTING CONSUMER BEHAVIOUR ON PRODUCTS CHOICES:A SURVEY OF SUPERMARKETS IN ELDORET TOWN ABSTRACT This study will look on the ability of the local supermarket to take in to account the consumer buying behavior and characteristic as a baseline for defining marketing programs. To better understand why consumers buy as they do‚ many marketers turn to the behavioral sciences for help. Similarly‚ there are numerous theories‚ models and concepts making up the the field. These variables
Premium Marketing Motivation
Factors affecting Cultural tourism Economic Impact The events and festivals are recognized as economic drivers‚ with their help business and tourism are not only industry field which benefits from festivals‚ but the most cities and municipalities themselves benefit. Cultural tourism has been placed at the center of many urban regeneration strategies because it can provide the basis to reanimate city centers‚ rejuvenate existing cultural facilities‚ create new cultural
Premium Tourism City Cultural tourism
Bangladesh e-Journal of Sociology. Volume 3. Number 1. January 2006. FACTORS AFFECTING STUDENTS’ PERFORMANCE A Case Of Private Colleges Syed Tahir Hijazi1 and S.M.M. Raza Naqvi2 Abstract: Many empirical studies are carried out to explore factors affecting college students’ performance. The focus of this research is that student performance in intermediate examination is associated with students’ profile consisted of his attitude towards attendance in classes‚ time allocation for studies‚ parents’
Premium Regression analysis
Scope and Limitation The study focused on the factors that affects on the Academic performance of grade 2 students. The participants of the study involved 49 grade 2 students (23 males and 26 females) from Teodora Alonzo Elementary School. The study is only limited to the factors that affects the academic performance and not took consideration into other varies elements. Statement of the Problem The study is aimed to determine the factors affecting the academic performance in math subject of grade
Premium Scientific method Primary school Primary education
Microenvironmental factors are “The factors close to the company that affect its ability to serve its customers” [principles of marketing]. The microenvironmental factors that affected the introduction and sale of the Toyota Prius were it customers‚ competitors and publics. Customers are anyone who buys or rents from the company. Customer are the most important microenvironmental factor that affect company as they survive on meeting the wants and needs of the customer and failure to do so will result
Premium Plug-in hybrid Renault Electric vehicle
Initial analysis Introduction In this report‚ we will be examining the factors affecting the number of property crimes in USA. Indeed‚ property crimes appear to be the most common form of crime from the data set that has been given to me. Thus‚ trying to find the reasons and parameters impacting the number of property crime is an imperative in order reduce criminal behaviour. As a result‚ we can logically set the number of property crime per 100‚000 –denoted as crip in the data set given- as the
Premium Crime
Environmental Factors Angela Mackey MKT 421 January 4‚ 2011 Harry Caldwell Environmental Factors Marketing in the world today is affected by so many factors in the environment. The factors include political and legal issues‚ which are the most important. Some other environmental factors that have a major effect on the marketing world are social‚ cultural economics‚ technological‚ and competitive. These factors surround the basis of the decisions made within marketing. Most organizations
Premium Marketing International trade Marketing plan