Factors affecting Pricing Strategies Introduction Pricing can be defined as the assignment of value or the cumulative amount of value that a customer must exchange in order to receive a particular product or service (Gerth‚ n.d.). For marketers‚ pricing can be viewed as a single strategic tool that can translate a potential business entity into reality (Abratt & Pitt‚ 1985). On the same notion‚ Avlonitis & Indounas (2005) noted that pricing is the only element of the marketing mix that
Premium Marketing Pricing
AN EXPLORATORY STUDY OF INFLUENCES ON RETAIL SERVICE QUALITY: A FOCUS ON KUWAIT AND LEBANO Abstract: The Middle East is a growing and lucrative marketplace. This exploratory study examines retail service in Kuwait and Lebanon‚ regions with long histories of trade. Retail service‚ however‚ has not been well documented in this region. To our knowledge‚ this is the first study that examines customer and salespeople perceptions of service encounters in these countries‚ in light of their culture
Premium United Arab Emirates Middle East Kuwait
Airline Industry A PEST analysis is an analysis of the external macro-environment that affects all firms. P.E.S.T. is an acronym for the Political‚ Economic‚ Social‚ and Technological factors of the external macro-environment. Such external factors usually are beyond the firm’s control and sometimes present themselves as threats. For this reason‚ some say that "pest" is an appropriate term for these factors. Let us look at the PEST analysis of the Indian aviation sector: Political Factors In
Premium Airline British Airways Low-cost carrier
QUICK SERVICE RESTAURANTS IN INDIA 2011 Objectives 2 To identify existing opportunities in the Indian QSR space To summarize the macroeconomic environment of the industry To explain the working of a QSR To indicate the current trends To summarize key player profiles and understand their positioning vis-à-vis one another To understand the challenges faced by QSRs in an emerging market like India Contents Sr. No Slide # Sr. No Executive
Premium Pizza delivery Fast food Pizza Hut
Like other universities‚ FEU Diliman is experiencing a high number of BSA students’ shifters and low academic performance in accounting course. Comments and voiced of sentiments of the shifters’ and academics led the researcher to question the factors affecting the shifters’ population and if the problem exists with the course. Broad Field of Accountancy requires varying levels of competence‚ skills and intellectual abilities. According to the Theory of Intellectual Abilities (Sternberg‚ 1985; 1986:23)
Premium Accountant Accountancy Certified Public Accountant
Smith‚ CIO of “Sun drinks” company From: Subject: Proposal for a new soft drink advertising campaign Date: 25th March 2010 Introduction The aim of this proposal is to suggest some ways of advertising a new soft drink that I found most effective and salutary. It also contains comments on the use of the media‚ famous personalities and free gifts. Background The main reason I have decided to run a competition is that I have a great experience of advertising soft drinks. There are a lot of
Premium Advertising Coca-Cola Mass media
Environmental Factors Angela Mackey MKT 421 January 4‚ 2011 Harry Caldwell Environmental Factors Marketing in the world today is affected by so many factors in the environment. The factors include political and legal issues‚ which are the most important. Some other environmental factors that have a major effect on the marketing world are social‚ cultural economics‚ technological‚ and competitive. These factors surround the basis of the decisions made within marketing. Most organizations
Premium Marketing International trade Marketing plan
Food Safety and Standards Authority of India Proposes Regulation of Energy Drinks‚ and Caffeine Introduction 1. Energy drinks are non-alcoholic beverages containing caffeine‚ guarana‚ glucuronolactone‚ taurine‚ ginseng‚ inositol‚ carnitine‚ B-vitamins etc. as main ingredients that act as stimulants. In recent years‚ a number of different energy drinks have been introduced in the Indian market to provide an energy boost or as dietary supplements. These drinks contain high levels of caffeine which
Free Caffeine
CONTENTS Indian Paper Industry Abstract 2 Introduction 3 Industry Analysis 3 Structure of the industry 3 Current paper market 3 SWOT Analysis 4 Economic Parameters 4 The demand supply 4 The cost structure 4 Cost competitive positioning 5 Focus on operating performance 5 Key Drivers 5 Change in Industry structure 5 Change in competitive conduct 5
Premium Paper Capacity utilization Supply and demand
Mrs. Acres Homemade Pies and Soft Drink Joaquin Angles BUS 508 The Business Enterprise 04/23/2010 The company produces specialty pies and sells them in local supermarkets and select family restaurants. In each of the first six months‚ Shelly and three part time employees sold 2‚000 pies for $4.50 each‚ netting a profit of $1.50 per pie. The pies were quite successful and Shelly could not keep up with demand. The company ’s success results from a quality product and productive employees who
Premium Coca-Cola Marketing Soft drink