Corporate Strategy Project DANONE Danone is a Paris-based multinational company engaging in the production of food and drinks. With revenues of more than 17bn Euro and over 100 000 employees in around 80 countries worldwide‚ it considers itself to be the world leader in fresh dairy products and bottled water. The corporate history shows the enormous adaptation capacity of the company over time. Founded in 1919 in Barcelona and starting operations in France few years later‚ Danone moved to the United
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alliance partners Case 12.1 Danone’s affair in China As of 2007‚ Danone‚ the French multinational food company‚ was in a fierce battle with China-based Wahaha Group (the largest beverage producer in China) to win control of their joint ventures (JVs) in China. The fight is reported to have started in 2005 when Danone uncovered some unusual financial figures at the JVs‚ but this did not become known to the public until 2007‚ when Danone and Wahaha Group failed to resolve their disputes on the selling
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appendices 21 ------------------------------------------------- INTRODUCTION We have chosen the group DANONE because it is a world-famous leading French group‚ which is often recognised for its management leadership. DANONE is a food-products multinational corporation based in Paris. It is the world leader in fresh dairy products‚ 2nd in bottled water and baby food and European leader in clinical nutrition
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Danone Case Study Contents Page Executive Summary Pg. 3 Introduction Pg. 4 Background Pg. 4 Problems Pg. 5 Issue 1- Lack of formal IT systems Pg. 5 Issue 2-Lack of incentives & rewards Pg. 5 Issue 3-Geographical dispersion Pg. 6 Issue 4-Development of Networking Attitude Pg. 8 -Why should the issue be addressed Pg. 8 -Competitive Advantage Pg. 9 Recommendations/ Strategies
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DANONE – INDIVIDUAL CASE STUDY ANALYSIS Dax Foley – 10520701 Groupe Danone is a world leader in the production of diary products being one of the largest dairy food and water produces in the world. With 90‚000 employees in 120 countries of the world the company is very much knowledge-intensive and innovation-driven. Growing to become one of the most successful food and beverage companies in the world has not been without its challenges‚ primarily for Danone this has been successful knowledge management
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baby nutrition and all the group’s poles supported the growth. The turnover also increase in 2012. I’ve divided my report intro three parts with an introduction and a conclusion. In the first part I studied the global marketing strategy of Danone. Firstly at an international level‚ secondly at a local level with the exemple of its development in the United States. In the second part I made an external and internal analysis of the group . I used the SLEPTS analysis for the external environment
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When and how did Danone expand into the Chinese market? There are several products primarily sell by Danone are yogurt‚ biscuits‚ and beverages in China. Danone emerged Chinese market at the end of 1980s. Since then‚ Danone has invested heavily in China‚ included building factories and expanding production. Danone purchased shares of numerous market and industry leaders as well. Danone has a network of partnership with few of local market leader in China‚ including Wahaha Group which is 51%‚ Robust
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Groupe Danone is the world market leader for fresh dairy products‚ and‚ in volume terms‚ a worldwide co-leader in the bottled water market. It is also ranked second in biscuits and cereal products. Main brands include Danone‚ Actimel‚ Activia‚ Danonino and Vitalinea in fresh dairy products‚ Evian‚ Volvic‚ Wahaha and Aqua in bottled waters‚ and LU in biscuits and cereal products. The three leading brands Danone‚ Evian and LU account for around 48% of sales. Up to 1996 Groupe Danone’s growth strategy
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suitable marketing terminology‚ identify and describe the Irish market place Danone aimed at during the market entry stage. Despite agriculture being one of Ireland’s main industries‚ in the past the consumption of fresh dairy produce was remarkably low. Even today‚ there is only 10.2 kilos of fresh dairy products consumed per capita as compared to that of France where 33.2 Kilos of fresh dairy products are consumed. When Danone researched the feasibility of entering the fresh dairy market in Ireland
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Groupe Danone is a French consumer-goods company headquartered in Paris. The multinational operates in all five continents‚ 120 countries‚ employing 90‚000 people in four business lines: Fresh Dairy Products‚ Water and Beverages‚ Baby Food‚ and Clinical Nutrition. Its revenues in 2006 were 14 billion euros making it the third largest company in the sector only after Kraft and Nestle. The organizational structure at Groupe Danone is highly decentralized. The country Managing Directors are empowered
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