MARKETING STRATEGIES OF THE BANKING INDUSTRY Banking Industry is one of the most important service industries which touches the lives of inillions of people. Its service is unique both in social and economic points of view of a nation. Earlier the attitude of banking service was that it was not professional to sell one ’s services and was unnecessary in the sense that traditional relationships and quality of products were sufficient to carry forward the tasks. Before the mid 1950 ’s the banks
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CUSTOMER DELIGHT IN BANKING SECTOR Introduction: Banks play an important role in the economy of any country. A sound and healthy banking system is a must for sustainable economic acceleration. Banks occupy a firm strategic position in the monetary and fiscal system of a country. As the world is changing and economies are growing; banks have undergone far-reaching changes in terms of its operations and functions it performs. The foundation of the banking sector is its customers. Customer delight
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In terms of technology being used‚ Philippine banks are at par with other banks in the Asia-Pacific region‚ according to one of the top business solutions provider in the United States. “In two to three years’ time‚ the Philippines may become among the countries that have a topnotch banking industry‚” said Francois Denimal‚ Sungard director for sales said. Sungard operates in 30 countries including the Philippines. Denimal said that at the rate the banks are growing‚ financial institutions
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decades? Has the overall outcome of the changes been greater stability in the banking sector? Discuss the respective roles of asset and liability management in modern banking. Deregulation‚ innovation and globalisation has changed the way banks run from asset management to liability management‚ as well as the change from ‘mono’ to ‘multi-tasking’ and the increased competition in the sector as well as risk. The banking system has evolved drastically from the traditional mono-tasking institution
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- 22 2.1 Introduction 2.2 What is the Banking Sector and what institutions make up the Banking Sector? 2.3 What is Customer Satisfaction and what is the importance of customer satisfaction? 2.4 What are the technological Improvements made in the Banking sector? 2.5 What are the challenges of implementing these improvements in the Jamaican Banking Sector? 2.6 How has the Technological Advancements Improved
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Marketing of Banking Services Marketing scope in banking sector should be considered under the service marketing framework. Performed marketing strategy is the case which is determination of the place of financial institutions on customers’ mind. Bank marketing does not only include service selling of the bank but also is the function which gets personality and image for bank on its customers’ mind. On the other hand‚ financial marketing is the function which relates uncongenitalies‚ differences
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NEW TECHNOLOGIES IN BANKING TABLE OF CONTENTS TABLE OF CONTENTS 2 EXECUTIVE SUMMARY 3 INTRODUCTION 4 MOBILE PAYMENTS 5 1. Premium SMS based transactional payments 6 2. Direct Mobile Billing 6 3. Mobile web payments (WAP) 6 4. Contactless NFC (Near Field Communication) 7 5. M-payments vs. Current payment methods 7 FINGERPRINT 8 1. Recognition Process 8 2. Fingerprints in banks 8 2.1 Benefits 9 2.2 Problem 9 IRIS SCAN 10 1. Description 10 2. Why or why not use Iris can 10 3. Implementation
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miseries of losses by destruction of property and death. It also provides capital to the society as the funds accumulated are invested in productive heads. Insurance comes under the service sector and while marketing this service due care is to be taken in quality product and customer satisfaction. While marketing the services‚ it is also pertinent that they think about the innovative promotional measures. It is not sufficient that you perform well but it is also important that you let others know about
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acquire new customers‚ retain existing ones and maximize their lifetime value. At this point‚ close relationship with customers will require a strong coordination between IT and marketing departments to provide a long-term retention of selected customers‚The role of Customer Relationship Management in banking sector is very important and the need for Customer Relationship Management to increase customer value by using some analitycal methods in CRM applications. CRM is a sound business strategy
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ADOPTION OF INFORMATION AND COMMUNICATION TECHNOLOGY (ICT) IN THE BANKING SECTOR: SUCCESS OR FAILURE? Ukeh‚ Moses Ichongo Superlife Consulting‚ Makurdi 2013 Abstract Nigerian banking industry has become highly ICT-based and is reaping the benefits of technological revolution as evidenced by its application in most of its operations. The objective of this paper was to determine if the Nigerian banks have failed or succeeded in the adoption and use of ICT (see table 2.1). An evaluation of
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