BANKING SERVICE MARKETING MIX SERVICE MARKETING MIX ELEMENT The service marketing mix comprises off the 7p’s. These include: * Product * Price * Place * Promotion * People * Process * Physical evidence. PRODUCT: 1. BANK PRODUCTS (A)DEPOSITS: savings‚ current‚ fixed etc. (B)ADVANCES: (1) FUND ORIENTED: a. Term loan‚ b. Clean loan‚ c. Bill discounting‚ d. Advances‚ e. Pre-shipment finance‚ f. Post-shipment finance‚ g. Secured and unsecured lines of credit
Premium Bank Marketing
the value relevance of earnings and cash flows in stock prices. In addition‚ the study pays attention on the firm size effect on value relevance. A hundred (100) companies have been selected to the sample representing the all the business sectors except banking‚ finance and insurance over a period of 5 years from 2004 to 2008 listed in the Colombo Stock Exchange (CSE) and the pooled time regression method is used to analyze the data. Return model as well as Price model was used to determine the value
Premium Stock market Regression analysis Income statement
Economic times Mobile banking: A technology gradually permeating into the system Shelley Singh‚ ET Bureau Dec 11‚ 2012‚ 06.30AM IST [pic] [pic] • [pic] (It’s still in its infancy‚…) The question for mobile banking in India is not whether‚ but when. A string of parallel developments - greater bank innovation‚ broadband spread and user inclination - is providing new charge to mobile banking. There is still a long way to go before m-banking achieves mass acceptance‚ but it’s on
Premium Bank Cheque Credit card
Studies HSC COURSE Social Impact of Technology Assessment Task Annalise Wood Due: Friday 17 August‚ 2012 ‘Technology has positive and negative effects on the satisfaction of individual needs.’Discuss the statement using examples to illustrate your answer. Technology is the study‚ development and application of devices‚ machines and techniques to manufacturing and productive processes. Technology is developed in response to a human want or need. The acceptance of technology is determined by how well
Premium Mobile phone
Research Home page: www.journalbinet.com/ijbmsr-journal.html Impact of Advertisements on Online Banking in Bangladesh Asif Rumman‚ Sabakun Naher Shetu and S. M. Riazul Islam Dept. of Marketing‚ Jahangirnagar University‚ Savar‚ Dhaka-1342‚ Bangladesh ABSTRACT Online banking is becoming much popular to all level of customers because of time saving‚ easier ways of transaction and other modern IT based baking facilities. To make the online banking more popular and create more strong customers database advertisements
Premium Bank Online banking
Impact of Technology on Businesses Every functioning business in the world today uses some sort of technology in order to help them accomplish their goals. Before the age of technology‚ it was much harder for businesses to thrive because it was harder for them to advertise to their customers‚ communicate with their business partners‚ store information‚ and much more. Today businesses have all those things‚ and it has never been easier to start up a business‚ maintain it‚ and have your business
Premium Mobile phone Smartphone Corporation
Globalization � PAGE * MERGEFORMAT �9� Organizational Change within the Public Sector in the Age of Globalization � Organizational Change within the Public Sector in the Age of Globalization _INTRODUCTION_ Globalization can be seen as a new phase of internationalization of forcing companies and countries reciprocally depend on degrees in the past. Here you can have globalization as the third phase of the internationalization of markets‚ the first of these phases properly called internationalization
Premium Sociology Organization Innovation
Technology and the Impact of Cyber Security Cyber security is one of the most significant issues facing world leaders today. Besides‚ threats from cyber attacks pose serious challenges to global network. In fact‚ most governments recognize the need to implement cyber security in Information and Communications Technology (ICT) systems. Cyber security is important because it ensures security of information. ICT systems encompass various aspects of the government. For instance‚ ICT systems cover
Premium Computer security Security Information security
TOPIC: THE IMPACT OF FINANCIAL SECTOR POLICIES (FINANCIAL SECTOR STRATEGIC PLAN FINSSP - ON BANKING EFFICIENCY IN GHANA. (2001-2008) TABLE OF CONTENTS Chapter One: Introduction /Problem Statement 1.1 Introduction of Subject Matter…………………………….. ………….. 5-8 1.2 Project Overview and Objectives ……………………………………… 9-11 Chapter Two: Review of Related Literature 2.1 Overview…………. ……………………………………………………12-12 2.2 History and Characteristics
Premium Bank Financial services
News the impact of computer services in banking industries (Cache) (Images) (Similar) http://www.scribd.com/doc/14194263/the-impact-of-computer-services-in-banking-industries- The research has critically examined then influence of computer on modern banking system in Nigeria. The finding of this research has show that computer has ... The Role of Computer in Enhancing Banking (Cache) (Images) (Similar) http://www.scribd.com/doc/27530168/The-Role-of-Computer-in-Enhancing-Banking However the
Premium Bank