(LATEST VERSION) Cealtec background/ History Cealtec Products Inc. is a Richmond‚ British Columbia based company founded in 2007. CealTec™ is in the business of manufacturing and distributing a revolutionary and advanced Nanotechnology Self-Healing Engine Treatment branded CealDoctor™. Vision of the company - "Clean Air" Provide a cheaper alternative for prolonging engines life cycle‚ while reducing harmful CO2 emission and smoke into the environment. (Reference to Cealtec website and
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their quest to acquire and develop new products‚ will the use of the PTSTP method help Pepsi develop new products in order to obtain a sustainable competitive advantage?A product is defined in three levels; core‚ actual‚ and augmented. The core of the product is the benefit it offers the consumer. For the example of colas‚ it could be refreshment‚ energy (sugar and caffeine)‚ alertness‚ or just pleasure. The soda itself is the actual product. The augmented product for a cola could be the recognition
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final step companies reach the reward of creating superior customer value. By creating value for customers ‚ they in turn capture value from customers in the form of sales‚ profits‚ and long term customer equity. In the face of today’s changing business ‚ to success ‚ this expand model of marketing is very much helpful. All steps of this marketing process is important. As a first step‚ marketers need to understand customers needs and wants and the market place within which they operate. Once
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Innovation: Product innovation is the creation and subsequent introduction of a good or service that is either new‚ or improved on previous goods or services. Product innovation is defined as: the development of new products‚ changes in design of established products‚ or use of new materials or components in the manufacture of established products[1] Thus product innovation can be divided into two categories of innovation: development of new products‚ and improvement of existing products. Systemmatic
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Product‚ Process‚ and Service: A New Industry Lifecycle Model Michael Cusumano MIT Sloan School of Management 50 Memorial Drive‚ E52-538 Cambridge‚ MA 02142-1347 USA 617-253-2574 cusumano@mit.edu Fernando F. Suarez Boston University School of Management 595 Commonwealth Ave.‚ Room 546-F Boston‚ Massachusetts 02215‚ USA 617-358-3572 suarezf@bu.edu Steve Kahl MIT Sloan School of Management 50 Memorial Drive‚ E52-511 Cambridge‚ MA 02142-1347 USA 617-253-6680 skahl@mit.edu March 8‚ 2007
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New Kid Being the new individual to join a group is‚ most likely‚ an unenjoyable experience. When the group being joined is one in which there is no option to remain distant from‚ becomes even worse. Specifically‚ in my life there was the dreaded task of changing schools my junior year in high school. Being forced into a new group of people‚ a group that one must interact with on a daily basis is a difficult task. However‚ those that reach out and make sure that the transition goes smoothly‚ make
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DRAFT PROPOPSAL OF NEW PRODUCT DEVELOPMENT For every successful new product‚ many new product ideas are conceived and discarded. Therefore‚ companies usually generate a large number of ideas from which successful new products emerge. I work as a strategic manager in Solarland Co.‚ Ltd. This company does business of electronic appliances. As a Strategic Manager‚ I have been directed by my BOD to introduce a new product in Bangladesh. I want to introduce a Solar Based LED TV which will be run with
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Outdoor Sporting Products Inc. Jeffry Schnepel Business Marketing- BVU 13 December 2014 Executive Summary Outdoor Sporting Products Inc. has a number of issues regarding its product management‚ marketing channels‚ marketing campaigns‚ pricing‚ sales force‚ technology‚ and its customer service lately. Profits are down and sales have declined over the last year. Mr. Hudson McDonald is the owner and Chief Financial Officer of the Outdoor Products and sees the need for change. Mr. McDonald is in
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NPD – Report Part 2 Table of Contents 1. 2. Summary - Part 1 .................................................................................................................................. 3 Idea screening ....................................................................................................................................... 4 2.1 Methods of Idea Screening ................................................................................................................. 4 2.2
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Ltd‚ a leading import company in Belgium‚ received the sales license of a new high-class make of shoes named Lightfoot recently. The Lightfoot was developed to significantly improve the way of today’s life style. Lightfoot will be positioned as a high-end product both in fashion style and comfort. The product will be sold via company website‚ and 5 stores located in Brussels‚ Antwerp‚ Ghent‚ Brugge and Leuven. The product will be launched to market by August 2003. The potential market for Lightfoot
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