“The New Big Thing” - The Indian Biotechnology Industry “Biotechnology in a powerful currency‚ stronger than the Euro or the Dollar‚ and what’s more‚ the only hardware you need is the human brain – let’s use our billion brains to our advantage.” – Kiran Mazumdar-Shaw‚ Founder and Chairman of Biocon‚ India’s first and largest biotechnology company The discovery of DNA in 1953 laid the foundation for modern biology but it was only in the early 1970’s‚ with the development of recombinant
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Need a New Product-Development Strategy? Aligning Process With Context There is no one-size-fits-all product-development process; designing new products for different business contexts requires different new-product development processes. Alan MacCormack‚ William Crandall‚ Paul Henderson‚ and Peter Toft OVERVIEW: Many firms rely on a single new-product development process for all projects. But designing new products for different business contexts requires that a firm deploy different new-product
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FAD template applied in physical product- 3D Printing FAD template applied in service product- Butler service in hospitality industry What a small startup company can learn from this book What an established‚ multi-billion dollar company can learn from this book Summary The most important ten points in the book For chapter 1‚ technology life cycles and the product life cycles are used to understand the diffusion of technologies and products. From the cycles‚ people can know
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Replacement of the Analog Phone System at Decima Industries‚ Inc. Abstract The business problem to be solved is the need to improve communication within the organization by implementing a new voice communication system. The system will replace several existing systems‚ reducing IT support and Infrastructure costs‚ while improving communication between the organization and its customers‚ suppliers‚ and internal departments. Company Background Decima industries (Decima) is a division of Magna International’s
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The threat of potential new entrants (High) High capital required to enter into mobile industry which needed large investment on technology‚ distribution‚ service outlets and plant. Difficulty for customers in switching cost‚ when they are satisfied with their current product as well as difficultly for new entrants to have product differentiation because customers had already familiar with those established mobile companies‚ therefore new entrants have to spend a lot on branding and customer knowledge
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Marketing Proposal and Strategy for New Xiaomi Product “MiSpectacles” Co-authored by Kyaw Soe Hein 12 Feb 2015 ABSTRACT This document provides a marketing report on Xiaomi Inc‚ a multinational corporation based in Beijing‚ China. Xiaomi is a privately owned Chinese electronics company founded by Lei Jun and several partners in 2010‚ and which has now grown to be the world’s third largest smartphone distributor. The report begins with an introduction Xiaomi and briefly highlights the company’s
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Managing the new product development process: Strategic imperatives Background The article published by Academy of Management‚ “Managing the new product development process: Strategic imperatives” focuses on the issues regarding new product development‚ its processes and strategies. Now a days‚ new product development is single most important factor that leads to firm’s success or failure for many industries. Though the new product failure are still high the importance of new product development
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The executive summary takes into account the current marketing plan‚ the positioning of Under armour in the sporting products industry market‚ and Under Armour recommendations to improve and increase its market share. My analysis and the information collected from the case itself led me to find key information about Under Armour as a good company. In addition‚ external forces affecting the proper functioning of Under Armour will be identified‚ as well as the different marketing mix strategies used
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The Product OBJECTIVES: * Definition of Product * Product Concept * What is Branding Packaging and Labeling What is Product? A product is anything offered for sale by a firm to buyers to satisfy their wants and needs. Products may take any of the following forms: * A physical object like a toy or a kilo of pork * A service like a Ferris wheel ride or a dental check-up * A place like London or Boracay * An organization like the Knights of Columbus or the Philippine
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New Look Jacket Inc. Memorandum Date: April 11‚ 2013 To: CEO From: Controller Subject: Variance Analysis for 2012 Introduction New Look Jackets Inc. (NLJ) is a well-established manufacturing company that makes leather and nylon jackets. The company has many long standing customers due to their excellent service and quality of products. In 2012‚ they had some difficulty with quality and filling orders on time due to the increase of demand to the leather jackets. A variance analysis has
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