Question One: Do manufacturers of products for children have special responsibilities to consumers and society? What are these responsibilities and how well has Mattel met them? Provide evidence of Mattel’s strengths and weaknesses in this area. Yes. As Mattel’s products are designed primarily for children‚ it must be sensitive to societal concerns about children’s rights. Strengths Responsibility towards the community * Mattel recognizes international environment‚ different legal systems
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pursuing R&D. Example: R&D department doing experiments that indicate a worm can be engineered that will be 33% more successful at attracting trout & bass *Franchises in worm farming‚ higher supply | *Only sold through a catalog*Limited product lines*Market share is decreasing *No contracts for mass produced lures*Management Can be narrow-minded*Line workers think Managers are “old school” & tend to exhibit self-limiting behavior*No artificial bait*Worms cost more for consumers*limited
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PRODUCT DEVELOPMENT Introduction Technology is a key resource of profound importance for corporate profitability and growth. It also has enormous significance for the well-being of national economies as well as international competitiveness. Effective management of technology links engineering‚ science‚ and management disciplines to address the issues involved in the planning‚ development‚ and implementation of technological capabilities to shape and accomplish the strategic and operational objectives
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Elektra Product Inc. I. Case problem Elektra Product Inc facing a crisis in the company since their market share was declining among the competition‚ limited idea to create a new innovative products‚ lack of communication between the department and all of sudden most of the workers feel uncertain about their future in the company. Lack of leadership and management causing many problems inside the company and reflected to the company profit in the last few years. At the moment
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* MARKET VALUE 1. Understand that the first component of value is "utility." It means that whatever you are delivering to your customer has to be fit for the purpose the customer will give to it. In essence‚ for any goods or service you deliver to a customer‚ having utility means that the customer can enhance the performance of their own assets‚ or remove some sort of constraint that prevents them from receiving more values from their assets * If it is a car wash‚ the car has to end up
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Union Christian College College of Computing Sciences‚ Business and Accountancy Name: Rona Lynn B. Rualo Course &Year: BSA-3 Date: May 21‚ 2014 Case Study: Filipro‚ Inc. I. Viewpoint Mr. Delfin Castillejos II. Time Frame July 24‚ 1984 III. Statement of the Problem What will Filipro‚ Inc. do regarding the on-going strike at Alabang and Cabuyao plants because of unfair labor practices? IV. Statement of the Objectives To resolve the problem between the management and the workers
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16 18 18 19 21 24 Page | 2 Apple Computers – Strategic Management Executive Summary Apple established in 1976 has transformed itself beyond belief‚ not only as accompany but also have impacted the whole world of technology with their products and strategy Apple as a learning organisation has learnt to deal with is weaknesses and threats and also taken opportunities using its strengths‚ their strategy is a more innovative and differentiated and stylish approach‚ they have changed from
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Omnico‚ Inc Case 3-5 Marketing Management MM522 Robert Smith 6/18/11 Table of contents I. Statement of the problem II. Summary of the facts III. Analysis IV. Recommendations V. Conclusion I. Statement of the Problem Omnico’s customer retention is much lower than industry average. The problem as perceived by long time employee and current sales manager is that his salespeople fail to appreciate the importance of relationship selling. The sales manager’s
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The market segmentation concept is crucial to market strategy. Apple has targeted and marketed their products to consumers with a few certain characteristics. Apple doesn’t target markets in the same way many of their competitors (if any) do‚ because it targets people and focuses on users‚ more so then the target markets alone‚ who then decide how and where they will use Apple’s products. This doesn’t mean Apple are exempt or ignorant of the "laws" of marketing‚ but instead they use a unique
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long time. A disposable product is a product designed for cheapness and short-term use. It includes paper products‚ shopping bags‚ water bottles‚ food packaging and plastic cutlery. Annually‚ about 45 billion pairs of disposable chopsticks are produced in China‚ consuming 25 million of trees and bamboo plants; meanwhile‚ as world’s highest forest coverage nation‚ Japan imports 25 billion pairs of disposable chopsticks from China every year. (Q‚ Y‚ YU‚ 1999) Disposable products are brought by commercial
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