SERVICE EXCELLENCE By Natnicha PRACHAKITTIKUL (ETU20150043) MSc in International Luxury and Brand Management ESC Rennes School of Business Abstract Many people have doubt about KASIKORNBANK (KBank) service. As double standard still remains in KBank branch services‚ it is urgent need for KBank to improve its services in order to meet its commitment “Towards Service Excellence (at every level)”. In this essay‚ five features of service‚ 7Ps service marketing mix‚ and SERVQUAL model are chosen to analyze
Premium Brand Brand management Quality of service
Regina Sarrubbo English Composition Professor Jodi Teitel October 28‚ 2014 America’s Obsession to stay young Joseph Epstein’s “The Perpetual Adolescent”‚ has a very stubborn outlook on society’s obsession to stay young. It has become a norm to remain in one’s adolescent phase of life rather than to continue onto the adult stage. Epstein points out faults of the perpetual adolescent by demonstrating how this child-like state prevents people from taking life seriously. His one-sided views depict
Premium Bill Clinton Irony
Yum brands‚ a franchise business has been a successful company thus far. By putting the focus on a global aspect of business‚ Yum brands continue to enter into the global market world‚ and introduce country’s to the franchise. Yum Brand has four key growth strategies that has made this company successful in the global market. The first key strategy is to build leading brands in China. In 2012 Yum Brands had 889 new restaurants opened. As stated by David Novak‚ “ Our single biggest advantage
Premium KFC Franchising Market
Introduction Indomie is one famous brand of instant noodle in Indonesia is produced by PT. Indofood Sukses Makmur Tbk.‚ The first time Indomie hits the market was on 1970‚ people doubted that selling instant noodle as one of the staple food in Indonesia‚ but the company proved the people’s judgements were wrong (www.indomie.com). Indomie accounted for approximately 37% of net sales and 39% of income from operations in 1999. The Company produces a wide range of instant noodle products with prices
Premium Brand Brand management Branding
Obsession in The Stone Carvers The Stone Carvers is a book of obsessions. Each one of the characters has their own obsessions that at one point they believe to be a natural and helpful to their lives. However each of the characters in The Stone Carvers learns that these obsessions with perfection‚ love‚ adventure‚ or anything end without them being able to be satisfied and on many occasions without achieving what they were obsessing over. The author Jane Urquhart made a compelling story on the
Premium Psychology Romanticism Aesthetics
Brand selected: Wing On Travel Agency Content Page Introduction .................................................................................................................. 2 Company Background ................................................................................................. 2 Revitalization strategies – Expanding brand awareness .......................................... 3 Revitalization strategies –Improving the brand image .......................................
Premium Brand Advertising Brand management
Vol. 2 (8)‚ 2012‚ 434-443 RESEARCH ARTICLE RESEARCH ARTICLE Brand Awareness and Customer Preferences for FMCG Products in Rural Market : An Empirical Study on the Rural Market of Garhwal Region 1 Anupam Jain and 2Meenakshi Sharma* ABSTRACT The purpose of this study is to examine the brand awareness in rural area and to study the interest of consumers in branded products of Fast Moving Consumer Goods (FMCG). The brand awareness is showing increasing tendency everywhere and Garhwal Region
Premium Uttarakhand Brand City
we – as a group - are very passionate in learning and experiencing various aspects in Marketing during our time studying at the university. Thus‚ we have taken this subject final report as an opportunity to test our knowledge and analyzing skill in Brand Management. During our time attending and joining the active studying environment‚ we have learned and developed our mindset effectively. Every lessons given by the teacher‚ every presentation made by the classmates and every group discussion have
Premium Brand Brand management Branding
INDEX Page No. 1. The Product 3 2. Our visits 3 3. Customers 5 4. Competition 6 5. Trends 6 6. Interview with VP‚ Cavinkare 7 7. Brands 8 8. Learnings 10 9. References 10 THE PRODUCT Shampoo is a hair care product used for the removal of oils‚ dirt‚ skin particles‚ environmental pollutants and/or other contaminant particles that gradually build up in hair. Shampoo‚ when lathered with water‚ is a surfactant
Premium Brand Hair care Brand management
that mote and mote of my friends have girlfriend or boyfriend. In this essay‚ I will talk about the arguments for and against about teenage dating. The first argument in favour of this issue is that teenagers can share their feelings to their girlfriend or boyfriend. You may say that they can share it with friends instead of girlfriend or boyfriend‚ but to me‚ I think that girlfriend or boyfriend is their closest friend. Teenagers will share their deepest feeling to them. It is hard to tell friends
Premium Adolescence Educational psychology Childhood