What do brand means to you? What are your favorites brand and why? 2. Why are brands important? What functions do they perform that makes them so important to marketers? 3. What do you thing has the strongest brand and why? 4. Can you think yourself as a brand? What do you do to brand yourself? 5. What do you think of the new branding challenges and opportunities that are listed from brand builder’s point of view? Can you think of any other issues? 6. What is brand mantra? List
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Is Gaming Harmful for Teenagers? Adults‚ think that children‚ who are in teenage period‚ should focus on their studies rather than gaming on computers or electronic devices. However‚ they still favor their kids to enjoy such healthy leisure-time activities like playing football‚ tennis‚ badminton‚ etc. There are different kinds of activities for young people‚ and video games seem to be one of the most favorite ones of almost teenagers. Playing video games can be good and can be bad to a certain
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and immediately changed its brand color to blue from red ‚ thus saving millions of dollars on advertising. Celebrities and stars often carry a lot of weightage on an individual’s decision about buying something.They symbolise their fantasy and dentify with them. If there favourite star‚ sportsman or model is promoting a product‚ they would buy it irrespective of its utility and need. Revlon is a leading cosmetic brand world wide‚ instead of one promoter‚ the brand has a promoter for each country
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Brand Ambassadors serve as the face of their client company at promotional events. They offer the company a chance to make a good impression on prospects. An effective brand ambassador is one who is interested in the product they are promoting‚ who can easily connect with the product. "During the live brand experience they become the identity of the brand‚ because they are the only human interface between the brand personality and the consumer. They are the people who have the potential to appeal
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Brand Loyalty In marketing‚ brand loyalty refers to a typical consumer behavior in which s/he repurchases a brand’s product with a certain level of commitment and can be seen as a repeated buying of a particular product/service or behaviors like advocating the use in the general public or people they know. Nevertheless‚ brand loyalty does not only entail repurchasing. Repurchase may be the result of several other variables like absence of good alternatives‚ situational constraints‚ or simply
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stages marketers use to measure brand loyalty is through brand recognition‚ brand preference‚ and brand insistence. Identify and briefly describe the different types of brands. Different types of brands vary and include classifications such as private‚ manufacturer’s or national‚ family‚ and individual brands. Private brands are offered by wholesalers and retailers. Captive brands are are national brands sold exclusively by a retail chain. Family brands is a single brand name that identifies several
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Shakespeare’s Romeo and Juliet takes place in Verona‚ Italy and tells the four day love story of a miserable pair of star-crossed lovers. This play relates to many teenagers’ choices in modern day and shows us how this could have a large impact on the lives of teenagers. The behavior and choices of these two young teenagers‚ Romeo and Juliet‚ are based on how they were raised‚ this is known as nurture. Romeo’s parents are uninvolved parents. In “Parenting Styles and Adolescents” it says “Uninvolved
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established brand with the intention of developing a differentiated (new) position in the mind of stakeholders and competitors. This may involve radical changes to the brand’s logo‚ brand name‚ image‚ marketing strategy‚ and advertising themes. These changes are typically aimed at the repositioning of the brand/company‚ sometimes in an attempt to distance itself from certain negative connotations of the previous branding‚ or to move the brand upmarket. However‚ the main reason for a re-brand is to communicate
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Violence Among Teenagers Today teenagers are violent more than in the last generation. In the last few years the violence spread all over the country. In these days there are some external features that we can recognize violent people. Teachers‚ parents and teenagers report that violence increases every day. * Alcohol and violence: the alcohol strengthens the self confidence‚ and disrupts the absorptive capacity. There are violence events that happen from drinking a lot of alcohol. For example:
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promotes hostile tendencies in many teenagers; especially in teen boys. Hollywood icons such as Little Wayne claim bragging rights to the number of times they have been shot yet they are glorified and plastered on teen channel hot spots such as MTV and VH1. Although many don’t understand how doing something as simple as watching a movie could mold a teens mind it is proven that it does. There have been reported reenactments of actions in movies where teenagers resemble victims in slasher movies by
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