MARKETING ENGINEERING FOR EXCEL • CASE • VERSION 1.0.0 Case Pacific Brands: Segmenting Australian Brassiere Consumers By Arvind Rangaswamy 1. Before beginning any case‚ students should familiarize themselves with the model being used. Marketing Engineering for Excel comes with tutorials that demonstrate the capability of each model. The tutorial can be found under each model within the ME►XL menu after starting Excel. These tutorials are designed to work with our OfficeStar examples
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III. Overview of the Company and Brand A. Internal Analysis Company Overview: Marketing Strategy of Brand a. Brand description‚ product line overview classification Nike carries a wide selection of all kinds of athletic shoes. Running shoes‚ basketball shoes‚ casual shoes‚ trail shoes‚ and cross trainer shoes. Nike tends to be more on the expensive side when compared to otherathletic shoes brands in the market today‚ but with such a strong brand reputation people continue to buy
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Marijuana has been considered an illegal substance in the United States since the 1940 ’s. It is currently recognized as a Schedule I‚ Class A drug‚ which means that being caught with the drug can mean imprisonment or heavy fines. The main reason it is so illegal is because smoking marijuana can cause long-term health and mental problems‚ as well as an addiction to this and possibly "harder substances" like cocaine and heroin. One of the major effects of smoking marijuana is that the person
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Causes of Stress in Teenagers Stress is defined as an applied force or system of forces that tends to strain or deform a body; mentally or emotionally disruptive or upsetting conditions occurring in response to adverse external influences and capable of affecting physical health. Teenagers today have a lot of stress because of a lot of different reasons. Family struggles with parents‚ fighting to grow up and be a part of the community around them‚ Experiencing many new things for the first time
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Brand Wars "To be‚ or not to be: that is the question" To rise as the new prodigy or to remain imbecile - An issue churning in the minds of all the ’brand owners’. Brand Wars have been going on for decades but it has taken a completely new outlook in the recent years. The fierce battle between brands of the same genre continues as one tries to rise over the others as superior to lead the market. Looking back at the 70’s we can see the brawl between the two highly popular brands Pepsi and Coca-Cola
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As teenagers get closer and closer to driving age‚ many parents are left wondering how they will be able to afford a new‚ high-cost insurance premium in order to ensure their new driver. Teenage drivers almost always face high insurance premiums because insurance companies see them as "high risk." Statistically‚ inexperienced teen drivers are likely to engage in risky behaviors‚ leading to accidents due to: Seat belt use. Teens are the least likely of any age group to wear seat belts. Drunk driving
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TATEMENT OF THE PROBLEM How many teenagers in my district goes to church and is interested in religion. METHOD OF INVESTIGATION The method of investigation I decided to use for my research is a questionnaire. I made the duplicates of the questionnaire to ensure that they could be distributed to every teenager in my district. The questionnaire is a suitable method as it gives the student time to formulate the questions clearly and concisely on paper therefore making them easily understood
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As each year passes‚ it is becoming more and more difficult to be an adolescent. Many problems are beginning to arise for teens. Such problems include trying to deal with societal pressures to handling the stresses in life. Without the proper guidance and information‚ it is easy for the adolescent to veer in the wrong direction. The negative outcomes may include low self-esteem to resorting to eating disorders. Body image is also very important among teens these days. The pressure of trying
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WHY TEENAGER SMOKES CIGARETTES “Cigarette smoking is dangerous to your health‚” it is the label found in cigarette packs. Most people start smoking when they are in their teens and been addicted when the time they reach adulthood. Some tried to quit but returned to cigarettes because smoking is such a strong addiction. There are lots of reasons why teens smoke‚ it’s usually start for one reason or another and then it is really hard to quit. Cigarettes are widely available at any places and it’s
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7-Up : The uncola. ABN AMRO Bank : Making More Possible Accenture : High Performance. Delivered Ace Hardware : Ace is the place with the helpful hardware man. Acura : The road will never be the same. Adobe : Better by Adobe. Adobe : Simplicity at work. Better by adobe. Aflac : Ask about it at work. AIG : We know money. AIG or American International Group Insurance Company : We know Money Air Canada : A breath of Fresh Air Ajax : Stronger than dirt. Alka-Seltzer
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