"Teenagers and brands" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 16 of 50 - About 500 Essays
  • Good Essays

    Brand and Heineken

    • 974 Words
    • 4 Pages

    original formula. While licensing agreements also aimed to specify how the Heineken brand should be marketed‚ Heineken could not influence how a licensee marketed its own brands. At the end of 1993‚ Heineken‚ being the market leader in Netherlands‚ was viewed as a mainstream brand. Outside the Netherlands‚ however‚ Heineken had consistently been marketed as a premium brand. Sales volume was declining and the brand image needed some revitalization. In January 1994‚ senior managers at Heineken headquarters

    Premium Brand Advertising Brewing

    • 974 Words
    • 4 Pages
    Good Essays
  • Best Essays

    Brand Management

    • 4012 Words
    • 17 Pages

    dimensions of a nation brand will be explained and the overall strategies will be criticised by integrating Dordevic’s six dimensions into Switzerland. The paper will conclude with propounding suggestions towards the weakest dimension of branding Switzerland that is; culture and heritage. 1. LITERATURE REVIEW Fan (2010) defines the nation branding as an integrated mixture of export‚ place‚ political and cultural branding. All those components gather around and generate a nation brand. According to him

    Premium Brand Brand management Branding

    • 4012 Words
    • 17 Pages
    Best Essays
  • Satisfactory Essays

    Brand Profile

    • 291 Words
    • 2 Pages

    The brand profile is a summary description which should quickly enable all those involved with the brand to understand who you are targeting‚ what you are offering‚ and how you wish to position the brand. Ideally it should be something you could put on a card and put on the desk of everyone involved in your business. The components of a brand profile are usually something like the following: Description of the solution/brand Benefits that customers will perceive from it Target market that will

    Premium Target market Advertising Positioning

    • 291 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Brand Advertising

    • 3993 Words
    • 16 Pages

    Brand Advertising as Creative Pubiicity ANDREW EHRENBERG South Bank University ehrenba@sbu.ac.uk NEIL BARNARD South Bank University RACHEL KENNEDY University of South Australia HELEN BLOOM Consultant HelenBloom@ compuserve.com Our view of brand advertising is that it mostly serves to publicize the advertised brand. Advertising seldom seems to persuade. Advertising in a competitive market needs to maintain the brand’s broad salience—being a brand the consumer buys or considers buying. This turns

    Premium Brand Advertising Brand management

    • 3993 Words
    • 16 Pages
    Powerful Essays
  • Powerful Essays

    Brand Community

    • 9604 Words
    • 39 Pages

    CONCEPT OF BRAND COMMUNITY: BUILDING COMMITMENT IN THE CHARITY SECTOR ABSTRACT The paper introduces a model of brand community development that is extended to the nonprofit sector; a sector that has just recently begun to embrace relationship marketing. It is believed that brand communities represent a unique form of relationship marketing‚ with benefits that are particularly compelling for nonprofits. Indeed‚ the paper reveals that many of the characteristics of brand communities

    Premium Marketing Charitable organization Non-profit organization

    • 9604 Words
    • 39 Pages
    Powerful Essays
  • Satisfactory Essays

    Brand Awar

    • 6154 Words
    • 25 Pages

    enessBRAND AWARNESS OF MAHINDRA XYLO IN AN AROUND SILIGURI FROM KHOKAN MOTORS SUBMITTED ON PARTIAL FULFILLMENT OF BACHELOR OF BUSINESS ADMINISTRATION PREPARED BY NAME: PRAMIT CHHETRI ROLL NO: 75/BBA/067149 DATE: EXTERNAL GUIDE (ARCHANA DIAZ) SUBMITED TO 05-06-2010 INTERNAL GUIDE (SUVAMAY BHOWMICK) INFORMATION TECHNOLOGY CENTRE UNIVERSITY OF NORTH BENGAL DARJEELING: 734013 DECLARATION I do hereby declare that this project is submitted by me for partial fulfilment of the Bachelor of

    Premium Mahindra & Mahindra Limited Brand Brand management

    • 6154 Words
    • 25 Pages
    Satisfactory Essays
  • Powerful Essays

    Note on Measuring Brand Awareness‚ Brand Image‚ Brand Equity and Brand Value Pierre Chandon INSEAD March 2003 Note on Measuring Brand Awareness‚ Brand Image‚ Brand Equity and Brand Value The purpose of this note is to provide an overview and references on the various methods that can be used to measure brand knowledge (brand awareness and brand image)‚ brand equity and brand value. This note provides a short definition of each concept and illustrations of the most widely-used measurement techniques

    Premium Brand Brand management Brand equity

    • 3543 Words
    • 15 Pages
    Powerful Essays
  • Good Essays

    Brand War

    • 1080 Words
    • 5 Pages

    BRAND WARS: WHEN BIG BRANDS PLAY DIRTY “In business as in life‚ you don’t get what you deserve‚ you get what you negotiate.” Chester L Karrass. Today companies do not sell on the basis of their products. The features or benefits provided by the product is a small cog in the whole machine of the customer interaction process adopted by the company. The product sells on the basis of its power to convince customers‚ to appeal to customers and to attach a certain sentiment with the customers. This

    Premium Advertising

    • 1080 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Brand Quiz

    • 11028 Words
    • 45 Pages

    baad ho jao 3G pe busy”.Which co is promoting 3G as more pleasurable than sex ? Ans. idea Q8. Which newspaper is brought out by the co The Printers (Mysore) Ltd.? Ans. Deccan Herald. It is coming out with a Delhi edition  Q9. For which innerwear brand have David Beckham‚ Cristiano ronaldo and now Rafael Nadal bared ? Ans. Armani Q10. Which oil co in India has launched India’s first self service petrol pump in Delhi recently ? Ans. Indiannoil Q11. Which four Indian cos have been included in

    Premium India Mumbai

    • 11028 Words
    • 45 Pages
    Powerful Essays
  • Powerful Essays

    Lays Brand

    • 2738 Words
    • 11 Pages

    was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay‚ Inc. PepsiCo has since expanded from its namesake product Pepsi to a broader range of food and beverage brands‚ the largest of which include an acquisition of Tropicana in 1998 and a merger with Quaker Oats in 2001—which added the Gatorade brand to its portfolio. As of January 2012‚ 22 of PepsiCo’s product lines generated retail sales of more than $1 billion each‚ and the company’s products were distributed across more than

    Premium

    • 2738 Words
    • 11 Pages
    Powerful Essays
Page 1 13 14 15 16 17 18 19 20 50