Jinhui SHAO ID: 564877 Q: Pick a brand. Employ projective techniques to attempt to identify sources of its brand equity. Which measures work best? Why? Brand: Cartier Free Word Association Test: To carry out our Word Association test‚ participants were given a blank piece of paper with the words “Cartier.” on it. They were asked to write down words that they thought represented the brand and also‚ note down the strength of these associations using color coded lines. We allowed participant
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There are many social problems that teenagers go through. The most recognised problems are teenage drinking and driving‚ and teen suicide. These two social behaviours teenagers go through are the leading causes of teenage death. Alcohol‚ the most widely used and abused drug among youth‚ causes serious and potentially life-threatening problems for this population. Motor vehicle crashes are the leading cause of death for teenagers. Society faces several questions‚ like why do teens drink‚ what
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Mobile phones have become an essential part of our day today life. Teenagers are the majority of mobile phone users in the world. An empirical study about uses and misuses of the mobile phone has highlighted that teenagers are most affected among mobile phone users. Mobile phones offer an array of facilities and services. No doubt mobile phone is a need of the day‚ but teenagers get into various evils and difficulties at a very early age. The facilities offered by mobile phones like SMS‚ MMS‚
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here are numerous examples of Brand Extension Failures. They are: 1. Coke’s launch of Black Cherry Vanilla Coke and Diet Black Cherry Vanilla Coke failure miserable 2. Pepsi’s Cafechino looks like a disaster in India as very people have actually gone for it 3. Virgin: The company was able to stretch its considerable brand equities from the entertainment to the travel industry. Virgin Airlines is a success. But does anyone remember Virgin cola? Virgin vodka? Virgin jeans? 4. Ready-to-eat
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SYNOPSIS 1. TITLE: “Factors responsible for Brand switching from Samsung to Nokia in smartphones in Indore region ”. 2. BRIEF OVERVIEW: 15 years ago‚ having a mobile phone was considered a luxury‚ but now it is a very common commodity. Just look around and you will see someone talking on a mobile phone. This device has become an integral part of our life. It is very interesting to see how the mobile handset market has evolved from ten years before to what it is now. What is even more
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10 FAILURE BRANDS IN INDIA Marketing is easy to teach‚ it is easier to understand as well. On practice‚ marketing is quite difficult as a company should have a strong marketing team to work on market opportunity analysis‚ target market selection‚ marketing strategy design‚ marketing program development. When a company slips away from deciding the right marketing mix‚ their products meet failure. Failures are not patented by small companies ‚ there are stories of several huge brands who have failed
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Depression among teenagers in Hong Kong Every year many teenagers die not because of accidents or illness‚ but by themselves. According to a study (2008) conducted by the Mental Health Association of Hong Kong‚ 1 in every 12 juvenile adolescents suffer from major depression. The report said about 2.1 million teens aged 12 to 17 experienced a major depressive episode in the past year. For almost half of the teens‚ depression drastically reduced their abilities to deal with aspects of their daily
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Brand management‚ one of the most interesting marketing measures‚ allows you to understand how brand equity is built and well maintained by MNCs. You will understand how to add value to your product‚ differentiate it from others and finally‚ position your offerings as the best or most appealing in the market. However‚ it will be completely hidden what you are going to do in future. So‚ let’s see what is going to be your actual job? Suppose‚ you are Mr. Jonathan and you are appointed as a Brand manager
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Brand Strategy 2A Prepared by: Carlene de Jongh 10-019490 and Phumelela Mtshali 11-028932 “From Integrated Marketing Communications (IMC) to Integrated Brand Contact Management (IBCM) A brand contact Plan for Egypt Tourism Brand Strategy 2A Prepared by: Carlene de Jongh 10-019490 and Phumelela Mtshali 11-028932 “From Integrated Marketing Communications (IMC) to Integrated Brand Contact Management (IBCM) A brand contact Plan for Egypt Tourism
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What it is like to be a teenager. A teenager’s life is not as simple as many think. The changes each adolescent goes through are enormous. Many people believe the change is only physical‚ which is completely untrue. The greatest change teenager faces are those within his/her brain; another word‚ psychological. In the charts and graphs‚ it is evident that teenagers are constantly pressured by their surroundings‚ which explains the reason for them being stressed. After studying charts in class
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