Hypodermic Needle Theory History and Orientation The "hypodermic needle theory" implied mass media had a direct‚ immediate and powerful effect on its audiences. The mass media in the 1940s and 1950s were perceived as a powerful influence on behavior change. Several factors contributed to this "strong effects" theory of communication‚ including: - the fast rise and popularization of radio and television - the emergence of the persuasion industries‚ such as advertising and propaganda - the
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Reception and effects studies have had varying degrees of influence in generating change to media censorship laws over the last half decade. Effects studies‚ in general‚ have proved more influential than reception studies. However‚ for the most part all studies have only had the capacity to instigate new‚ or amend old‚ legislation and regulation if they reflect the most prominent public opinion or correspond with the governing political party ’s ideology. Around fifty years ago‚ effects studies
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Values Portrayed in Popular Media Today Values Portrayed in Popular Media ENG 122 January 23‚ 2012 Values Portrayed in Popular Media Values portrayed in popular media and the reason is because their is always something going on in the media everyday. Also‚ the media plays a major role in the generation of the young children in the world today. What is media? “Media is defined as the means of communication for the radio‚ television‚ newspapers and magazines that
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The theories of the mass media‚ better referred to as philosophies of the mass media are the tenets that regulate the affairs of the mass media in any particular country. The democratic-participant theory and development media theory are of special important to us here because they are theories tailored to suit developing nations. Democratic-participant theory is a type of theory that emphasizes and supports the media multiplicity‚ local nature of the media‚ horizontal media involvement and interaction
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INTRODUCTION Globalization is an attempt to abolish obstacles‚ in areas of trade‚ communication and cultural exchange. It opens individual’s minds to new technologies and experiences‚ which will promote the wealth of all nations. It is a strong force that will continue to shape the future of most nations (Andersen‚ Taylor‚ 2011 p.230). Since societies and social groups had been studied in the Caribbean by sociologists‚ they had noticed that one’s culture‚ race‚ beliefs‚ traditions‚ and many more
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Chandler Maidlow Ms. Jeffes English IV 17 April 2012 Mass Media: Negative Effect on Sports In today’s culture technology is greater than it has ever been. Instead of a news story being told to a few people‚ we have the ability to stream it anywhere we please so that millions can receive the message all at the same time. This is called mass media. There are many different forms of mass media such as television‚ the internet‚ radio programs‚ newspaper‚ just to name a few. It has shaped
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hAbstract: This essay explores what the media‚ mass media and mass communication is. As well as a major focus on the hypodermic needle theory also known as the magic bullet theory on the reception analysis‚ the passive audience and the encoding and decoding model with reference to relevant theorists and statements and examples from Africa and other countries. In conclusion this essay states that the reception analysis and the hypodermic needle theory both are important and complex in understanding
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MEDIA AUDIENCES -MEDIA PRODUCTS? Virginia Nightingale The aim of this paper is to explore some of the possibilities of a structuralist way of thinking about media audiences. Mass Media audiences are most often discussed as the destination‚ the receiver‚ in a sender-message-receiver system of mass communication in society. This location of audiences seems to hold whether the particular problematic is thought to be the effects of the media‚ the uses to which media messages are put by media audiences
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Research Proposal for the Application of the Uses and Gratifications Theory Purpose: For my research proposal I will use the Uses and Gratifications theory to further explain how television takes advantage of new media such as social media (FaceBook‚ Twitter) and other new types of media in order to strengthen‚ modify or enhance parasocial relationships people develop with characters on television. My research will be done in the form of a non open-ended survey‚ providing yes
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“Mass media (television‚ the internet‚ advertising) influence youth too much nowadays.” To what extent is this true? In the recent years‚ the prevalence of mass media has been undeniable. All over the world‚ youths have access to mass media through their smartphones‚ television sets and computers. In such a media-driven world‚ it is no surprise that mass media has come to play a substantial role in the attitudes and mindsets of youth. To a large extent‚ mass media does have the power to influence
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