Above the line (ATL)‚ below the line (BTL)‚ and through the Line (TTL)‚ in organizational business and marketing communications‚ are advertising techniques. In a nutshell‚ while ATL promotions are tailored for a mass audience‚ BTL promotions are targeted at individuals according to their needs or preferences. While ATL promotions can establish brand identity‚ BTL can actually lead to a sale. ATL promotions are also difficult to measure well‚ while BTL promotions are highly measurable‚ giving marketers
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Culinary Arts and Hospitality Management People today seem to think that culinary arts and hospitality management is the same field of work but‚ these two fields are entirely different in many aspects. There are a lot of careers that can be found that use both aspects of culinary and hospitality however‚ there are more choices for hospitality careers than there are culinary. Which of these two different yet similar fields dominates the other? Taking into account the classes needed to become
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My interpretation of health economics is an idea or general notion for an invention of science and the innovation of health technology for a policy that will provide the best health care that is affordable and accessible to all citizen equally as a service to every citizen regardless of ability to pay or economic status. Health economics “can be considered as a collective term for activities that have everything to do with health and the economic is substantial for practice variations” to argue that
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In their respective fields‚ both Walt Whitman and Ralph Waldo Emerson were considered to be quintessential American writers. Their thoughts and statements regarding nonconformity and individuality were revolutionizing for the era that they lived. Thanks to them‚similar thoughts and statements‚ are now much more mainstream and unexceptional.Although they used different tactics to get their points across‚ their shared opinions become evident. Both Walt Whitman and Ralph Waldo Emerson believed strongly
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Introduction Many people mistakenly think that selling and marketing are the same‚ they aren’t. Selling is the act of persuading or influencing a customer to buy (actually exchange something of value for) a product or service. Marketing activities support sales efforts. Actually‚ they are usually the most significant forces in stimulating sales. Oftentimes‚ marketing activities (like the production of marketing materials and catchy packaging) must occur before a sale can be made; they sometimes
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Telemarketing is a personal marketing and sales lead generation technique that offers a cost-effective‚ efficient alternative to field selling‚ but it can be significantly more expensive than direct mail email. By including telemarketing in your B2B sales lead generation marketing plan‚ you can reach up to thirty decision-makers a day. In contrast‚ with field sales‚ you
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An approach to mastering the marketing mix Michael D’Esopo and Eric Almquist Michael D’Esopo is a Senior Partner with Lippincott Mercer‚ Boston‚ Massachusetts‚ USA. He can be reached at michael.desopo@ lm.mmc.com. Eric Almquist is a Senior Partner with Lippincott Mercer‚ Boston‚ Massachusetts‚ USA. He can be contacted at eric.almquist@lm. mmc.com ith eyes fixed firmly on growth‚ CEOs are now acutely aware that their marketing investments are perhaps the last significant elements
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|[pic] | MD.SHAFINUL HASAN Mailing Address: 12/C North-West Jatrabari‚ Dhaka-1204 Contact #: +8801939900198‚ +8801819425153 +88027541811 Email: shafinaub30@hotmail.com shafhasan@banglalinkgsm.com Career Objective: Interested to build myself as a successful employee in any private or Multinational organization and work in a challenging environment where better performance is evaluated‚ Business Communication to spread my acquired knowledge. Key Strength:
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Outsourcing service workers is as follows: Technical conditions: All regular checks of the "A-check ’‚ as well as routine maintenance will be performed by employees" X "on the company leased facilities in each airport served. At each site‚ we will keep a list of tools and parts. The new company believes that in today’s regulatory environment is necessary and reasonable to carry out regular maintenance "within the company." Periodic "C-checks" and overhaul along with major operations in the framework
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called a(n) ________ interview. Selected Answer: selection Question 8 1 out of 1 points Which of the following is an example of a job knowledge question? Selected Answer: "What are the legal restrictions regarding the use of telemarketing for consumers who have a past relationship with a company?" Question 9 1 out of 1 points Consider the question: "What factors should be considered when developing a customer database?" What type of
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