Services Marketing A service is the action of doing something for someone or something. It is largely intangible (i.e. not material). A product is tangible (i.e. material) since you can touch it and own it. A service tends to be an experience that is consumed at the point where it is purchased‚ and cannot be owned since is quickly perishes. A person could go to a café one day and have excellent service‚ and then return the next day and have a poor experience. So often marketers talk about the nature
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These rare yet highly ethical moments are sometimes advertising’s most fascinating moments. Some communications tools are better at specific roles than others. There are many different marketing communications tools including: Direct Mail‚ Telemarketing and Sales Force‚ Advertising‚ PR‚ Sponsorship‚ Packaging‚ Point of Sale and Exhibitions‚ Sales Promotions‚ Web Sites and eMarketing tools (such as virals‚ search engine optimisation). Last but not least‚ and arguably‚
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Table of Contents I. Introduction 1 II. Cookies and User Profiling 1 III. Privacy laws 2 IV. Web Eavesdropping
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MARKETING LECTURE NOTES Dimitris Drosos Lecturer Technological Education Institute of Piraeus Business School Management Information System & New Technology Lab LOGO CONTENTS About Marketing Marketing - Product Marketing - Promotion Marketing Strategy E - Marketing GeoInformation and ICT in Market Research – Marketing Notes ABOUT MARKETING GeoInformation and ICT in Market Research – Marketing Notes WHAT IS MARKETING GeoInformation and ICT in Market Research –
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Chapter 1 Marketing: Managing Profitable Customer Relationships Multiple Choice 1. Marketing seeks to create and manage profitable customer relationships by delivering _____ to customers. a. competitive prices b. superior value c. superior service d. superior promotion (b; Easy) 2. The marketing manager at Sunshine Car Washes is holding a training session for new employees. She stresses that perhaps the most important concept of modern marketing is _____. a. customer relationship management b
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EXECUTIVE SUMMARY In the past recent years‚ market trends have changed tremendously. Today‚ people prefer more lavish and comfortable lifestyles and luxuries play a crucial role. This has given rise to many new industries and the older formats have taken new shapes. Another such rapidly growing industry is the matrimonial industry. Everyone -- from those in entertainment to décor (as wedding planners); beauty clinics‚ cosmetic giants‚ travel‚ and tourism; even matrimonial web sites and bureaus --
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Question 1: How do consumer fraud‚ false advertising‚ and price fixing exemplify the definition of white collar crime? What is white collar crime? White collar crime is defined as illegal or unethical acts that violate creditable responsibility of public trust committed by an individual or organization‚ usually during the course of legitimate occupational activity‚ and by persons of high or respectable social status for personal or organizational gain. The term is widely used by criminologist and
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Job analysis Finance Division Job profile Has overall responsibility and accountability for providing direction in the area of treasury services‚ accounting services‚ or procurement services. This position has discretion in establishing overall operating policies and procedures for assigned QUALIFICATIONS Bachelor’s Degree in accounting‚ finance‚ business administration or related field. Relevant experience may substitute for the degree requirement on a year-for-year basis. Eight years of progressively
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your burger?" Formula Selling Format: (Canned Sales Presentation) memorized‚ repetitive‚ given to all customers interested in a specific product. Good for inexperienced sales people. Better with heavily advertised items that are presold. Telemarketing a credit card!! Need Satisfaction Format: Based on the principal that each customer has a different set of needs/desires.‚ therefore the sales presentation should be adapted to the individual customer’s
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Joe Salatino‚ President of Great Northern American Case Study BUS 520 Dr. Powers July 21‚ 2012 Joe Salatino‚ President of Great Northern American Case Study 1. Discuss why Joe’s employees need to understand the importance of how people form perception and make attributions. Joe Salatino is the President of the 35-year old company‚ the Great Northern American. Salatino gauges his success by the amount he pays his employees‚ and so far he has been successful. His sales team is a
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