APPLYING MARKETING STRATEGY AT MBA ITB JAKARTA I. Conduct the 5Cs Analysis at MBA ITB Jakarta Professor Robert J. Dolan prepared “Note of Marketing Strategy” – Harvard Business School‚ describe five majors areas of analysis underlie marketing decision making as 5 C’s: Customer‚ Company‚ Competitor‚ Collaborator and Context. In conducting the 5C’s at MBA ITB Jakarta will describe as follow: a. Customer (What needs do we seek to satisfy) In answers.com on question “Why MBA?” mentioned
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OPPORTUNITIES & CHALLENGES IN MARKETING ACTIVITIES OF MODERN RETAIL STORE Submitted By: Dipika Raheja Roll No. 4 Exec. PGDM (2012-13) AGENDA 1. Retail 2. Traditional Retail v/s Modern Retail 3. Marketing Strategy & Implementation in a Retail Store a. Meaning and concepts of marketing b. Integrated Marketing Communication of retail c. Opportunities in marketing activities of Modern Retail 4. Challenges in marketing activities of Modern
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Final Project: Analyzing Financial Statements By: Whitney Allen (Current ratio‚ long-term solvency ratio‚ contribution ratio‚ programs/expense ratio‚ general and management/expense ratio‚ and revenue/expense ratio for the years 2003 and 2004.) * Current Ratio 2003 2004 * Long-Term Solvency Ratio 2003 2004 * Contribution Ratio 2003 2004 * Programs/Expense Ratio 2003 1.0 2004 1.11 * Management/Expense Ratio 2003 2004 * Revenue/Expense
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Presented by Rajneesh Kumar Rohit Banthia Rahul Sharma Rajendra Mishra Riya Verma Presentation Include Why Nokia ? History Mission statement Target Market Positioning 4Ps Brand personality Market Segmentation BCG Matrix SWOT analysis Nokia Corporation is a Finland based multinational company Headquarter -- Keilaniemi‚ Espoo‚ city neighboring Finland’s capital Helsinki. CEO -- Olli-Pekka Kallasvuo Chairman -- Jorma Ollila. Founder -- Fredrik Idestam
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Digital Marketing campaign template about this template We’ve created this template to help marketers plan a campaign and also brief colleagues and agencies in a way which really integrates digital marketing into their campaigns. Agencies may find it useful for reviewing their campaign processes. We also hope it will help prompt you to think of different ways of integrating new digital marketing approaches into your campaigns. It’s created by Dave Chaffey and Danyl Bosomworth of the digital
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SSI 3013 INFORMATION AND COMMUNICATION TECHNOLOGY IN SCIENCE TITLE: WHAT IS CYBER CRIME? MEMBER’S NAME : HASNOR IZZATI BINTI CHE RAZALI [D20091035119] NOORIDAYU BT MOHAMED [D20091035077] NORHAMIDAH BT ROHANI [D20091035109] NOR SHARLIDA BT MOHAMAD JALAILUDIN [D20091035086] MOHAMAD ARIF BIN NASARUDDIN [D20091035123] WHAT IS CYBER CRIME? Crime is a common word that we always heard in this globalization era. Crimes refer to any violation of law or the commission of an act
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Product‚ Pricing‚ and Channels Paper Todd Allen‚ Kevin Castro‚ Brisa‚ Gonzales‚ Saya Narvaza‚ Robert Thorson‚ and Slavica Vuckovic MKT / 421 February 18‚ 2015 Kenneth Peter Product‚ Pricing‚ and Channels Paper A detailed description of the features of your product or service including how it solves the needs of your target market: The Apple Watch II features a sapphire crystal screen‚ increased water resistance‚ and kinetic battery technology. The use of a sapphire crystal screen isn’t considered
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Cybercrime ABSTRACT The rapid growth of the Internet and computer technology over the past few years has led to the increase in new form of crime – cybercrime – throughout the world. Cybercrimes are responsible for the interruption of normal computer functions and have been known to cause the downfall of many companies. This research paper aims to discuss following aspects of cybercrimes: the definition‚ who they affect and some cybercrime prevention procedures. Broadly speaking‚ this report will
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Enron (2001)‚ and the Bernie Madoff Ponzi scheme (2008). The fact is white collar crime is on the rise and it comes in many forms; embezzlement‚ identity theft‚ insider trading‚ insurance fraud‚ money laundering‚ price fixing‚ and many more. Telemarketing has become one of the fastest growing white collar crimes and it costs millions of people who are victimized $40 billion annually. (Online Lawyer Source‚ n.d.) According to the National White Collar Crime Center (NW3C)‚ a non-profit agency that
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Small businesses have been considered the mainstay in countries around the world. In many European countries for example‚ the small business has been considered crucial to the success and flourishment of the country in general. Most individuals start upon a small business venture in the hopes of realizing ownership‚ independent profits and personal success. Small businesses can prove extremely successful when planned properly. Studies suggest that several small businesses‚ however‚ close or fail
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