| Case 5: P&G | | ------------------------------------------------- Company Background Porter and Gamble (P&G)‚ founded in 1837‚ is one of the biggest consumer goods company over the world. P&G sells shampoos‚ baby care products‚ medicine and food etc. It not only diversified the product range but also the product width. Therefore‚ P&G has several brands under one single category but aimed with different customer segments. P&G is also famous for its innovative and
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Congestive Heart Failure Olasumbo Dada Liberty University Abstract The prevalence of congestive heart failure is on the increase both in the United States and all over the world‚ and it is the leading cause of hospitalization in the elderly population. Congestive heart failure is a progressive disease generally seen in the elderly‚ which if not properly managed‚ can lead to repeated hospital admissions or death. Heart failure means that the heart muscle is weakened. A weakened heart muscle may
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Understanding No company in the world has invested more in market research than P&G. We interact with more than five million consumers each year in nearly 100 countries. We conduct over 20‚000 research studies every year‚ and invest more than $400 million annually in consumer understanding. The insights we gain help us identify opportunities for innovation and better serve and communicate with our consumers. Innovation P&G is the industry’s innovation leader. Nearly all organic sales growth over the
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elderly (80% of patients hospitalized with CHF are > 65 years of age)‚ it may appear at any age as a consequence of underlying cardiovascular disease. 2. There currently is no single diagnostic test for CCHF‚ and the clinical diagnosis is normally based on patient history and physical examination. 3. CHF should not be considered an independent diagnosis because it is super imposed on an underlying cause. a) Coronary artery disease (CAD) is the cause of CHF in about two thirds of patients with left ventricular
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Executive Summary This project is based on P&G.. We have restricted the study to the company’s operations in china. China is the largest emerging commodity market in the world; We effort to apply marketing concepts such as internal and external’s macro & micro environmental factors‚ SWOT Analysis‚ Product Line Cycle‚ Five Forces and Marketing Mix etc to P&G with china‚ so as to understand these concepts and strategies better when applied to a real life scenario. Marketing environment
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even more portable applicator‚ Tide showed that it values its customer’s input and developed this new product. Company: In 1946‚ Procter and Gamble (P&G) introduced Tide as a heavy-duty laundry detergent. This product was the culmination of research started in the 1920s to develop an effective household detergent. The extended program was due to P&G’s dominance in the household market and history in the soap making industry. James Gamble started his career as a soap maker and later joined forces
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Strengths of P&G Weaknesses of P&G Customer understanding P&G invest twice as much in R&D than there closest competitor to identify opportunities for innovation and better serve and communicate with our consumers. There average annual reach is -Interacting with more than five million consumers in nearly 100 countries. -conducting over 20‚000 research studies - invest more than $400 million. Customer base changes Customer preferences and behaviours all effect P&G because the company is
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Heart Failure is a disease state caused by a dysfunction or structural deviation in the cardiac system that inhibits the heart’s ventricles from filling and ejecting blood in its fullest capacity. When the heart’s ability to effectively pump blood decreases it lacks the ability to meet the need for blood in all other areas of the body. 1-3 Heart failure is considered a progressive condition that originates from a cardiovascular event that damages the function of the heart to contract and relax.1
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Congested Heart Failure (adapted from McGraw Hill Case Studies) Chief Complaint: 74-year-old woman with shortness of breath and swelling. History: Martha Wilmington‚ a 74-year-old woman with a history of rheumatic fever while in her twenties‚ presented to her physician with complaints of increasing shortness of breath ("dyspnea") upon exertion. She also noted that the typical swelling she’s had in her ankles for years has started to get worse over the past two months‚ making it especially
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CHF Congestive Heart Failure By: Navreet Kaur Malhi Institute Of Technology Congestive Heart Failure Congestive Heart Failure‚ is also known as heart failure cardiac decompensation‚ cardiac insufficiency‚ and cardiac incompetence‚ all having the same meaning; that the heart is failing. The heart has lost its pumping efficiency‚ therefore the heart is decompensating. No matter which type of heart disease a person has all heart disease require a lifelong need of management. If maintained
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