targeted audience. A story board with the portrayal of four different scenes is included with the tagline “爱在美珍香”‚ meaning love in BCH to illustrate that there is love in BCH’s products. The media plan will focus on the aspects of television commercials‚ print advertisements‚ publicity‚ public relations‚ Internet marketing and sales promotion. Strategic‚ efficiency‚ profitability and annual plan controls are the various evaluation and control
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Media Research-Topic Proposal Television VS Radio In this world of ever-increasing access to different types of media‚ the big question that has to be asked is which is the better medium‚ the TV or the radio. The younger generation votes for TV while the radio is the choice of the older generation. But this is more of a social condition than a trend. TV has many advantages‚ the main being that there is a picture visible on the screen and no imagination is required. An audience can just sit in
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The statistics are famous and unnerving. Most high-school graduates have spent more time watching television than they’ve spent in school. That blight has been overtaking us for fifty years‚ but it’s only in the past two decades that I’ve begun to notice its greatest damage to us–the death of personal imagination. In all the millennia before humans began to read‚ our imaginations were formed from first-hand experiences of the wide external world and especially from the endless flow of stories
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the most recognized or known brand‚ but those who have seen the commercial for it know that it’s “seriously strong” cheese. This advertisement features a curious mouse‚ who is apparently on top of the world‚ and a mouse trap. Set in the trap is a chunk of Nolan’s Cheddar‚ which seems to have extreme powers. The commercial was the winner of the 2010 Best TV Advertisement Award‚ and is very humorous and a little surprising. The little mouse comes out of a mouse hole in the wall‚ and is wondering
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Television Violence One of the most important technology in the world is the Television‚ that has been used long time ago and developed in to many other types of TV such as 3D‚ HD TV’s‚ for everything there is an good side and a bad side about it. Television violence is from the effect of the movie or a TV series on the people who watch it‚ kids are the victims of the TV shows especially the cartoon that shows them how a superhero can do amazing things such as flying‚ breaking walls by one punch
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11/28/13 Applications Paper In Game Advertising: The Future of Advertisements Types of In Game Advertisements In game advertisement companies are given a choice as to what kind of advertisements they would like to put out in their video games. There are two types of advertisements to choose from: static and dynamic. Static advertisements are fixed placements at launch that stay after the release indefinitely. These advertisements are best used for brands that are never changing such as Lays
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pop culture is a universal language where each and every population interprets different because of what the like‚ what they want‚ what they need and also what they used to. The influence of the media on people is tremendous‚ and the effect of advertisements that direct images of beauty and the perfect slim figure have a harmful effect
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the television screen every other second‚ it’s so annoying. The advertising campaign has been so effective that not only did the company (finally) surpass Duracell in sales‚ but the advertising company was awarded an Obie (the advertising equivalent of the "Oscar") as best commercial of the year. This essay shall attempt to analyze the series of "Energizer bunny" advertisements. There is a current trend in modern television advertising
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THE EFFECTS OF TELEVISION Nowadays‚ television has become the most poppular media of human kind. It’s also the indisensable device in our daily life. Everyone must agree that the advantages of watching TV are very considerable. But beside those benefits‚ there are some disadvantages that we must notice to be sure that we watch TV most effectively. What are Advantages of watching Television? I. Advantages: Informative. By watching news channel‚ we get updated with the things going around the world
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Advantages of television: Positive: Literacy‚ Democratization of Information‚ Enrichment of Culture. In this era‚ also known as information age‚ Television plays significant role in disseminating information and shaping people’s opinions. Since its invention television has been used for several different purposes including‚ broadcasting information‚ imparting knowledge and providing entertainment masses. Television has a lot of positive effects on society and culture
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