been thought of as being the least dynamic of the 4P’s. Marketing practioners and academics have tended to concentrate on the more conspicuous aspects of marketing. It is now recognized that PDM is a critical area of overall marketing management. Much of its expertise is borrowed from the military practice. During the Second World War and the Korean and Vietnam wars‚ supplies officers had to perform extra ordinary feats of PDM‚ in terms of food‚ clothing‚ ammunition‚ weapons and a whole range of
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Should we pay professional athletes more? The problem is are Professional athletes paid too much? There are many opinions on this issue. The owners should pay the professional athletes more money to counter the fact that they can be injured and the time spent away from their family. The skill of the players is undoubtedly the best in the world. Job security with the athletes doesn’t exist. The injuries that the athletes can endure can ruin their career and also their life after the sport. To conclude
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Introduction When the popular celebrity such as Rain (figure 1.1) appears in front of screen‚ what first come to your mind? An actor‚ a musician‚ a song writer‚ or the brands such as Pepsi‚ Nike‚ Adidas? Rain had been voted as the best Asian singer by the Taiwanese media‚ Rain is positioning himself as one of the most admired Asian stars this year. Wherever he goes‚ he generates huge public interest and becomes a hot topic of conversation. Marketers have been using images of celebrities for print campaign
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Television and radio is important to social media today Anthony D. Alexander‚ Jr COM155 Nov 24‚ 2012 Instructor Iaccino Television and radio has been the engines for all social media invention today. Some argue that television and radio is no longer important to social media‚ people believe they don’t have a need for television and radio since the Internet‚ cell phones and many more. Television and radio play’s a sufficient role in everyday life‚ rather if you use it or not. Without‚ television
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Figure 1: BDI Logo An essay on the Black Dog Institute’s use of social media for public relations purposes. Major Assessment: How is social media being used by not-for-profit organisations for PR purposes? Choose one not-for-profit organisation operating in Australia and discuss – with reference to public relations and new media theory – how the organisation is using social media to manage their key stakeholders and community groups online. The practice of public relations has seen a change
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to a stream of advertising. This occurs in every possible way and at every possible opportunity‚ mostly through the mass media. To gain a commercial advantage over competitors in this world of "bland’ brand names and everyday products‚ advertisers exploit different techniques. They can turn to a celebrity for help. Celebrities themselves are products of the mass media: they live through them and by them‚ so they form a rational target for advertisers. Companies have been using stars to endorse everything
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English February 23 2013 The Media in Our World The media plays the role in our world of telling people what to do. How to act‚ what to wear‚ what clubs to join‚ what to eat‚ what hair products to use‚ what pencil to use. They even tell us who to date or what toilet paper to use. We‚ the viewers‚ listen to anything the media says‚ if the media said that a "brand new" razor is much better than the razor that was "new" two weeks ago‚ we would toss out our other razors and race to the store
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College: The Rewards Cost Too Much to Enjoy Elizabeth Davis Excelsior College College: The Rewards May Cost Too Much to Enjoy A college degree is very important unless you can hit a golf ball like Tiger Woods or throw a punch like Floyd Mayweather Jr. Most parents make sure their children are clothed‚ nurtured and spoon fed college applications since the day they are born. Pursuing college after high school seems like the most natural thing for a high school student. Could it be because
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------------------------------------------------- Television is the leading cause of violence in today’s society. Television. This word associates for us with "violence"‚ "crime"‚ "pornography". And this becomes usual in today’s society. And possibly‚ it is a reason why many people don`t find the cause of violence in TV‚ because it is usual situation for them‚ when they see bad scenes on the screen‚ they just don’t pay attention on it. And this is the source‚all we became "cold". For us it is
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and nearly everyone dreams to become a famous athlete or a movie star and receive much money for it. These careers are surrounded by numerous legends and myths related with the easiness of the work and the lack of any knowledge and skills. Nearly everyone thinks that it is easy to be an actor and play his role in the film or to be an athlete and run all day long and do nothing special connected with the ordinary or common professions. Evidently‚ many people speak about the unfaithfulness of the
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