both an untried idea and operation. 2. Services Franchisor may provide: KFC provide receipt for franchisee. They also explore about the taste of customer in franchisee market to design suitable menu for each market. 3. Selection of location: Providing advice about the location of store and exclusive sponsorship in 1‚5miles radius with population are about 30.000 people 4. Purchase of building‚ equipment: KFC setting up KFC standards system for the franchisee include to lease/freehold cost of the
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A corporate stakeholder is that which can affect or be affected by the actions of the business as a whole. Examples of a company’s stakeholders Stakeholders | | Government | Taxation‚ VAT‚ legislation‚ low unemployment‚ truthful reporting. | Employees | Rates of pay‚ job security‚ compensation‚ respect‚ truthful communication. | Customers | Value‚ quality‚ customer care‚ ethical products. | Suppliers | Providers of products and services used in the end product for the customer‚ equitable
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MANAGEMENT GROUP MEMBER: NICKY ISIS RAHAT ALI INTRODUCTION BACKGROUND § KFC is the world’s No.1 Chicken QSR. § Leading in UK‚ Australia‚ South Africa‚ CHINA‚ USA‚ Malaysia and many more. § Introduced many offerings for its growing customer base in India while staying rooted in the taste legacy of Colonel Harland Sander’s secret recipe. § Products are made on the motto of“Crispy outside‚ juicy inside. § KFC is based in Louisville‚ Kentucky‚ and is the world’s most popular chicken restaurant
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Frishabh: Introduction • KFC (Kentucky Fried chicken) is the world ’s largest chain of fried chicken fast food restaurants‚headquartered in Louisville‚ Kentucky in the United States.It is the second largest restaurant chain after McDonald ’s‚with over 17‚000 outlets in 105 countries and territories. Itwas founded by Colonel Harland Sanders‚ who began sellingfried chicken from his roadside restaurant in Corbin‚ Kentucky during the Great Depression. taking a trip down KFC’s memory lane Harland
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environment there are many factors that will effect the decision making in any organisation. To overcome and analyse these factors organisation can categories it in to PESTLE model which is considered as below. The macro-environmental or external factors of KFC can be identified by using PESTLE analysis which stands for Political‚ Economic‚ Social‚ Technology‚ Legal and Environmental. Political factors: This factor mainly deals with the government policies and procedures which is worked out through legislation
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minority of KFC’s restaurant in Mexico & Poverto Rico were company owned. However‚ KFC had established 21 new Franchises in Mexico by the end of 1993. Now it has nearly 13000 outlet all around the world. KFC is a fast food industry. It is introduced in Pakistan round about 2 years ago. Firstly‚ KFC opened in Karachi and then after in Lahore. KFC has two branches in Lahore‚ one is Garden Town and other is Cavalry Road. KFC Corporation based in Louisville‚ Kentucky is the world’s most popular chicken restaurant
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AND CREATIVE TECHNOLOGIES AUCKLAND UNIVERSITY OF TECHNOLOGY TE WANANGA ARONUI O TAMAKI MAKAU RAU School of Engineering Master of Engineering Project Management Name Sahil Bansal ID Number 14832833 Paper Name AIPM Assignment Stakeholders / Law / Risk Number of words (excluding appendices) 3735 Please read and tick the boxes below before handing in your assignment If you are uncertain about any of these matters then please discuss them with your lecturer. Assignments will not
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or behavior or who have might require separate products or marketing mix. In KFC‚ they have considered four variables for market: 1. Geographic segmentation 2. Demographic segmentation 3. Psychographic segmentation and 4. Behavioral segmentation. 1. Geographic Segmentation Dividing the market into different geographical units such as nations‚ states‚ regions‚ countries‚ cities or neighborhood. Geographically‚ KFC is used in every part of the country as well as all over the world. They focused
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political factors includes the government policies as KFC being a foreign company‚ but they have to obey the policies of the Government laid by the government of Pakistan‚ the country where the business activities are being carried out. KFC has handled this situation very tactfully and has obeyed the policies of the Government as prescribe by the government in order to run this kind of business. The other major factor is the pricing policies. KFC maintain & design its price policies keeping in view
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Yum! Brands Building the KFC Global Brand Micky Pant YRI Chief Marketing Officer KFC International – Strong ’06 Performance 5% SSS Growth Nearly 300 More Traditional Restaurants BYA Update Solid sales growth across the world‚ with renewed strength recently South Africa Middle East Netherlands Europe FBU Mexico Asia FBU Australia U.K. France India Japan Germany Russia YTD 17% 9% 8% 7% 6% 5% 5% 4% 4% 1% Flat -1% N/A Note: YTD same-store-sales growth above are estimates‚ including
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