Case Studies Abstract Alfredo Cano Abstract Innovative methods in language teaching may sometimes be slightly difficult for less experienced teachers. Case studies are a relatively new type of task-based activities for business English students. They have been used in language courses for some time now. It seems‚ however‚ that their full teaching potential has not been used yet. Teachers seem to be uncertain of how to use cases in class.The paper presents the main pedagogical aspects of
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The interesting events from CoBot’s standpoint are those‚ which were not expected or least expected to happen‚ from the CoBot’s past task execution data. We define these interesting events as anomalies-- deviation from the expected data. The expected value for an event can be computed from the respective log table‚ we create by analyzing the bag files. Using the expected data we identify the instances which are anomalies‚ and verbalize them comparing it with a past instance or the expected data for
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.6-7 2.3.c. right people to participate :People with authority to allocate resources and make a decision stick; Key Stakeholders; Experts; Opponents; and Proponents. …………………………………………………..7-8 M1 –decision-making approach appropriate for the case……………………………...9 3. Step 2: Frame the issue properly. 1.1.a. Determine the problem/s of TerraCog. Refer to the guideline on how to avoid misframing. …………………………………….10-11 4. Step 3: Generate the Alternatives 1.2.a. three (3) alternative courses
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Converse: Shaping the Customer Experience They dominated the basketball courts – both amateur and professional – for more than forty years. The first U.S. Olympic basketball team wore them‚ and Dr. J made them famous in the NBA. Punk rocker Joey Ramone made them standard issue for cult musicians; indeed‚ Kurt Cobain even donned a pair when he committed suicide. Today‚ a broad range of consumers‚ from the nerdiest of high school students to A-list celebrities‚ claim them as their own. What are
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Electronic Marketing Case Study 1. What was the Audi A1’s targeted consumer group and what were the objectives of Audi´s ‘The Next Big Thing’ campaign? Part 1 What was the Audi A1’s targeted consumer group? The Audi A1’s targeted consumer group was urban and lifestyle-oriented youthful people are attracted by the A1´s (premium subcompact vehicle) by emotional design and its sporting driving experience. This target group also needed to have a relatively high income‚ since the pricing strategy
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06-4702-Conklin.qxd 5/10/2005 6:00 PM Page 561 6 INTEGRATIVE CASES I n this chapter‚ the objective is to discuss cases that draw on the frameworks and perspectives developed throughout the casebook and that include important issues from each of the earlier chapters. GM IN CHINA For GM China‚ the year 2004 brought a wide variety of new challenges that added to an already complex business environment. The industry structure was changing quickly. Demand and supply projections
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the JetBlue case are: Government monitors the airline industry more scrupulously as a result 60% of airline industry is unionized Heightened sense of consumer information privacy Airport slot/gate allocations Security considerations since 2001 attacks Bankruptcy Economic Factors These factors have major impact on how businesses operate and make decisions. They include economic growth‚ interest rate‚ exchange rates‚ and inflation rates. Economic factors that are found in the case are: 1978
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EXECUTIVE SUMMARY General Motors is primarily engaged in automotive production and marketing and financing and insurance operations. GM designs‚ manufactures‚ and markets vehicles worldwide‚ have its largest operating presence in North America. The core competence of General Motors is innovation. This is the driving force behind its $190 above turnover. General Motors has been utilizing innovation in service ad technology to secure itself a dominant position in the automobile industry‚ since 1908
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Tesco Mini-Case Study Question # 1 Tesco’s decided to expand into the highly competitive US market for the following reasons: • To fulfill one of the company’s strategic objective of growth by international expansion • In UK where they controlled in excess of 30% of the market further expansion had become increasingly limited. • The company as the world’s fourth largest retailer already had an international presence in Central and Central Europe and the Far East • The company undertook
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Brochure More information from http://www.researchandmarkets.com/reports/586976/ Innovation In Healthy Snacks: Growth Opportunities In Guilt-Free‚ Functional And Hi-Energy Products Description: Consumers are increasingly looking to eat healthily‚ and this is reflected in growing demand for snack products perceived as nutritious. A new generation of snack products are emerging that contain new functional ingredients‚ use fat and sugar replacers and are developed with new cooking processes to
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