HINDUSTAN UNILIVER (HUL) Below The Line (BTL) ACTIVITY : KISSANPUR Hindustan Uniliver (hul) in 2012 through its Kissan undergo BTL activity through Kissanpur. Hindustan Unilever (HUL) went to grow tomato farm at Inorbit mall in Malad‚ where it seeded nearly 7‚000 tomato plants. The idea was to acquaint city-bred kids with tomato growing and build brand equity for its Kissan ketchup. It’s all part of the company’s five-month campaign – Chalo Kissanpur – that has seen over 76‚000 people across
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a diverse country where different states have different consumption patterns and customs. Thus competition has become the key word in today’s scenario. Till 1970’s and 80’s Maggie and Kissan were the major ketchup brands but after liberalization Heinz entered Indian market which offered tough competition. These major giants are also facing competition from many local players like Tops‚ Cremica and other local brands. Through this project we have studied 4 P’s of marketing mix which includes PRODUCT
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Communications in Business Submission to Local Network Coca-Cola - Global Compact Submission This letter provides our recommendations for the Local Network in order to support Coca-Cola to comply with the ten principle of UN Global Compact; in particular‚ Principle 9-“business should encourage the development and diffusion of environmentally friendly technologies”; and principle 10- “Businesses should work against corruption in all its forms‚ including extortion and
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Stella Maris College for women [pic] Visual Culture assignment 1 Nikita .A 11/PFAA/010 Visual culture The term visual culture encompasses many media forms ranging from fine arts to popular film and television to advertising to visual data in fields such as the science‚ law and medicine. The term culture refers to a whole way of life‚ meaning a broad range of activities geared towards classifying and communicating symbolically within a society. Visual culture is the shared practice
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making space travel very expensive. So now I will give you multiple reasons why claiming land on other planets is a dumb idea. Claiming land on Mars or the Moon may or may not be illegal. In the newspaper article "Can You Own Land in Outer Space" by Teresa Anjou‚ it talks about a treaty involving hundreds of countries. The problem is the article states "It was never ratified by any of the other countries that had explored space. Backers of the space settlement Prize Act believed that this created a
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Various threads are needed to form one unique quilt. Similarly‚ a mother quilts together the best and diverse threads of life to form one unique identity in which a child lives with forever. In the poem "My Mother Pieced Quilts" by Teresa Palomo Acosta‚ the mother chooses the different aspects of the quilt‚ forms those aspects to make one quilt‚ and releases that one quilt on which it lives. In the beginning‚ the mother must choose the best treads to form the quilt. The mother chooses how to make
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Russ Posten Interview Russ Posten‚ neighbor and close family friend‚ entered the breakfast room of my house for the interview‚ happy and positive‚ true to his nature. Sitting down‚ eager to begin‚ he gave me a brief over-view of his life. He lived in California until fifth of sixth grade‚ when he moved to Spokane‚ Washington. He started off at Jefferson Elementary‚ “was poured into Sacajawea Middle School‚ and dumped into Lewis and Clark.” In elementary and middle school he reported being socially
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Cory Salmon Scott Bilheimer BUSEC 502 10/4/2014 Case Study #1 – Proposed Merger Between Heinz and Beech-Nut Scrutinized Summary This article shows examples of several topics discussed in class. There is clear oligopoly in the baby food market. The “players” in the domestic market are Gerber Products Company‚ Heinz‚ and Beech-Nut‚ with Gerber holding the majority of the domestic market share. Heinz‚ however‚ is the industry leader in the world market. Beech-Nut‚ which has the lowest market share
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Berkshire Hathaway and 3G offered to but Heinz for about $23 billion. Peltz was a catalyst for the turnaround of Heinz by successfully getting on the DuPont board. The shareholders of Heinz have Peltz to thank for the price Heinz was sold at. 2. Discuss the positions of various stakeholders‚ including Heinz shareholders‚ management‚ employees‚ and citizens of Pittsburg. Heinz’s board of directors agreed unanimously to the acquisition. The CEO of Heinz approves of Berkshire and 3G and is excited
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aggressive comparative advertising in print and television over attributes such as ingredients‚ protein content‚ growth‚ and flavors. However‚ in late 2008‚ the makers of Horlicks‚ GlaxoSmithKline Consumer Healthcare (GSK)‚ and the makers of Complan‚ Heinz India (Heinz)‚ came out with advertisements that directly compared the brands using the competitor brand’s trademarks. Industry observers felt that in their bid to outdo each other‚ the two companies had ended up denigrating the competitor brand. | | Usually
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