Case Study #3: A Pain in the (Supply) Chain Highlights This case is about the bullwhip effect and supply chain coordination Read “A pain in the (supply) chain” in the course pack and the supply chain integration (bullwhip effect) chapter in the textbook. To meet the target of 9% sales growth‚ Exceso Corporation (the manufacturer) starts an aggressive promotion (sharp discount in the price) to its retailers‚ despite the obvious downside of doing so. Please read the case carefully and
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Supply ChainReport Outline Topic: ”Supply Chain Relationship with Distribution Channel and Alliances” I- Objectives: a. To know the meaning of (i) Distribution Channel and (ii) Alliances; b. To understand the generic Channel distribution structure and Channel alignment of one manufacturer; c. To identify channel distribution functions; d. To learn about the rationale of a Supply chain relationships with distribution channels and alliances; e. To identify some distribution
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SUPPLY CHAIN MANAGEMENT Due to the vast nature of the company’s operations and its several product lines spread throughout the world‚ we shall restrict the scope of this project towards the most important brand produced by the company‚ its flagship brand Coca-Cola. This section will entail a brief overview of the company’s supply chain. The Coca-Cola Company follows a unique supply chain management system where the company only produces syrup concentrate which is then sold to various bottlers throughout
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A Report On Castrol India Ltd.‚ Mumbai Assignment: Supply Chain Executive Summary Castrol India LTD. Castrol India Limited is a Public Limited Company with 70.92% of the equity held by Castrol Limited UK (part of BP Group).From a minor oil company‚ with a share of about 6% in 1991‚ Castrol India has grown to become the second largest lubricant company in India with a market share of around
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hamburger fast food chain‚ operating in 119 countries. The company began in 1940 and is headquartered in Illinois. As one of the most powerful brands in the world‚ their signature golden arches are a symbol recognized immediately by most. Our group chose to do our report on McDonald’s because it is one of the most well-known corporations worldwide‚ and was listed as number three on Gartner’s Supply Chain Top 25 List for 2012. This was recently announced at Gartner Supply Chain Executive Conference
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Environment Bus. Strat. Env. 17‚ 260–271 (2008) Published online 20 July 2006 in Wiley InterScience (www.interscience.wiley.com) DOI: 10.1002/bse.527 Sustainable Supply Chain Management in Tourism Xavier Font‚* Richard Tapper‚ Karen Schwartz and Marianna Kornilaki Leeds Metropolitan University‚ UK ABSTRACT Sustainable supply chain management (SSCM) encapsulates the trend to use purchasing policies and practices to facilitate sustainable development at the tourist destination. Most research has
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The Benetton supply chain One of the best known examples of how an organization can use its supply chain to achieve a competitive advantage is the Benetton Group. Founded by the Benetton family in the 1960s‚ the company is now one of the largest garment retailers‚ with stores which bear its name located in almost all parts of the world. Part of the reason for its success has been the way it has organized both the supply side and the demand side of its supply chain. Although Benetton does manufacture
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Introduction E-LOGISTICS AND SUPPLY CHAIN MANAGEMENT 2007 Abstract With the development of e-logistic practices in the global IT industry‚ There is a strong curiosity of how e-logistic activities are actually Performed in well-established companies. Within this I am Elaborating some standards of e-logistics best practice and then compare them with the application of e-logistic strategy in Dell Inc ‚ a well known computer manufacturer and provider of computing solutions . The literature
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McDonald’s Food Chain Case Study It was early evening and one of the 25 McDonald’s outlets in India was bustling with activity with hungry souls trooping in all the time. No matter what one ordered - a hot Maharaja Mac or an apple pie - the very best was served every time. But did anyone ever wonder as to how this US giant managed the show so perfectly? The answer seemed to lie in a brilliantly articulated food chain‚ which extended from these outlets right up to farms all across India. US-based
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clothing considered as ‘unique’ -that won’t be in the shop for more than 2 or 3 weeks. On short‚ as well the title of this paper states: ‘Responsive‚ High speed‚ Affordable fashion’. Stores are managed as small business‚ vertical communication and supply chain‚ so each manager knows exactly the demand and specific request‚ model and colour. This is a way of increasing efficiency‚ loyalty and customers satisfaction. Unlike the competitors‚ Zara spends a low percent of its sales on advertising‚ but
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