IMC or Integrated Marketing Campaign is an approach to achieve marketing campaign through coordinated tools of promotional methods. It recognizes the value of a comprehensive plan that evaluates the variety roles of communication such as public relation‚ personal selling and sales promotion and combines them to make a clear maximum communication impact. In this report‚ we are required to develop the main strategic areas of integrated marketing communication plan for the company. We have to choose
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Part (a) How old are the students studying MU 123 ? Knowing that the number of students in MU 123 is 80 a questionair is been made to know the ages of those students as they are consider small segment from the AOU and we can from that know from this study know the avarage age of AOU students. 28 students were in the age of 18 – 21 18 student were in the age of 22 – 28 11 students were in the age of 25 – 28 9 students were in the age of 28 – 31 7 student s were in the age of 32 – 35 6
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Topic 7: 1. How does a raw material’s status as pure‚ weight-losing‚ or weight-gaining influence the facility location decision? P178 Pure materials that lose no weight in processing‚ the processing point can be located anywhere between production and consumer. Weight-losing products‚ processing plant should be near their source in order to avoid the payment of unnecessary transportation charges. As weight-gaining (gain weight during processing)‚ the processing point should be close to the
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FAIRTRADE MANGOES FROM INDIA Final Project Project ID: 518 Project name: Fair Tamil Mangoes – Analyze the mango chain to enable the import of Fairtrade mangoes from Tamil Nadu‚ India Coach: Paul van Haperen Commissioner: Resilience Foundation Date: April 2009 Gabriele Cassani Manager Bram Timmerman Secretary Mulatu Wakjira Controller Simon Duesseldorf Team Member Vincenzo Perrini Team Member Dal Prasad Pudasainy Team Member Wageningen UR Resilience Foundation 2 This report (product)
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Designing and Managing the Supply Chain David Simchi-Levi Philip Kaminsky Edith Simchi-Levi Solutions for Discussion Questions1 Kerem B¨ulb¨ul 1We would like to thank Shiming Deng for his valuable contributions to the preparation of this manual. Chapter 1 Introduction to Supply Chain Management Discussion Questions Question 1 Pick any car model manufactured by a domestic auto maker. For example‚ consider the 2002 Ford Thunderbird. a. The supply chain for a car typically includes the following
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that he may never be allowed the chance to travel the other path‚ he continues on into the unknown of his future. Imaging every choice in life like the forked roads in a forest gives us a clearer idea of how one decision leads to another and how this chain reaction can either take us deeper into the woods or guide us to safety. Through this‚ Robert Frost reminds us of the
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What is the Right Supply Chain for Your Product? by Marshall L. Fisher Harvard Business Review Reprint 97205 Harvard Business Review MARCH-APRIL 1997 Reprint Number ARIE DE GEUS THE LIVING COMPANY 97203 WALTER KUEMMERLE DEVELOPING GLOBAL NETWORKS BUILDING EFFECTIVE R&D CAPABILITIES ABROAD 97206 KASRA FERDOWS MAKING THE MOST OF FOREIGN FACTORIES 97204 GEORGE S. DAY STRATEGIES FOR SURVIVING A SHAKEOUT 97202 MARSHALL L. FISHER WHAT IS THE HIGH SUPPLY CHAIN FOR YOUR PRODUCT
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Supply Chain Management at Nestle TABLE OF CONTENTS Summary 03 1: What is Supply Chain? Aspects and Management of Supply Chain 04 2: Why Sustainable Supply Chain is Important for a Good Business 06 3: Supply Chain Management at Nestle 07 4: Recommendations 09 5: Conclusion 10 References 12 Appendices 13 Summary The report aims at highlighting the meaning‚ importance and key aspects of supply chain management of any company
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1. Consider the purchase of a can of soda at a convenience store. Describe the various stages in the supply chain and the different flows involved. The stages in a supply chain are normally the supplier‚ the manufacturer‚ the distributor‚ the retailer‚ and finally the customer. The first stage of the supply chain is the supplier. Initially‚ the supplier provides the material necessary for the production of the soda can to the manufacturer‚ who had previously passed an order for the material
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trends of supply chain management in the pharmaceutical industry. Basically supply chain management touches every function of the business such as: marketing‚ sourcing‚ manufacturing‚ logistics‚ inventory management‚ information technology‚ and customer relations. The main purpose of supply chain is to satisfy customer needs and to generate business profits‚ but for pharmaceutical industry supply chain management is way more complex than that. The key drivers for a pharmaceutical supply chain excellence
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