Target market of Bata: Bata Shoe Limited‚ the country’s largest shoe manufacturer‚ will start marketing world famous Nike shoes and sportswear next month as it aims to grab a slice of the fast-growing branded footwear market‚ a company official said Wednesday. Nike has already made Bata the licensee for Bangladesh‚ allowing the multinational shoe company to market its products all over the country. "Initially‚ we will market Nike products including shoes‚ apparel and lifestyle items in five of
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Music and Dance of Bata is a ritual form of dance for Sango‚ a deity in Yoruba land. Sango was the third king of the ancient Oyo Empire. It is a communicative dance between the worshipers and the deity. The Oyo Empire‚ established by the Yoruba people‚ controlled a wide area between the Volta and Niger rivers by the mid-17th century. The capital of the state was moved here from Old Oyo (Katunga) in the 1830s‚ and the Alafin (leader) of Oyo still resides in the city. A typical bata dance takes the
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Chapter - 1 Organizational Overview 1.1: Rational Banking sector is expanding its hand in different events every day. At the same time the banking process is becoming faster‚ easier‚ and the banking area becoming wider. As the demand for better service increases day by day‚ they are coming with different innovative ideas and products. In order to survive in the competitive field of the banking sector‚ all banking organization are looking for better service opportunity to provide their fellow
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MARKETING STRATEGY OF BPBL 1 Problem and the Plan 1.1 Background Berger Paints Bangladesh Limited is the market leader of the paint industry in Bangladesh. The company has been successfully maintaining its position by developing the quality of the products‚ adding new features to the products and also by launching new products in the different segments of the paint and its peripherals. In this pursuit sales management of Berger wants to know evaluate marketing strategy whether there is scope of
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Individual Integrative Paper- ORGS 5100.3S A Critical Review of Corporate Social Responsibility- The Niger Delta Business Case Judith Idemudia ABSTRACT This paper contains a critical review of the concept of Corporate Social Responsibility (CSR)‚ which is one of strategy being adopted by businesses to address some of the challenges they confront in their external environment. This paper examines various arguments from proponents and critics of CSR. In addition‚ this paper examines the case of
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international brand‚ Bata has adopted the cross-market segmentation to study the local market. This approach allows Bata to subdivide the consumer into country-based since different countries have the different economic environment‚ political environment and cultural environment. In the local market‚ Bata segmented their consumer based on the demographic‚ psychographic and geographic factors. Generally‚ gender‚ age and income differentiated under the demographic factors. Bata footwear is specially
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RESEARCH REPORT ON ROLE OF VISUAL MERCHANDISING IN FOOTWEAR IN BATA STORE FOR THE PARTIAL FULFILMENT OF THE REQUIREMENTS FOR THE AWARD OF THE DEGREE OF POST GRADUATE DIPLOMA IN RETAIL MARKETING AND MANAGEMENT Supervisor: Candidate: Dr. RITU BAJAJ Kanika Malhotra Rinky
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Functions of the Bangladesh Bank Bangladesh Bank performs all core functions of a monetary and financial sector regulator that it is along with a number of other non-core functions. Some of the major functions are the Bangladesh Bank are as follows: * Formulation and implementation of monetary and credit policies. * Management of Bangladesh’s international reserves. * Issuance of currency notes. * Regulation and supervision of banks and non-bank financial institutions‚ promotion
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[pic] Submitted To: Ms. Rubina Maleque Assistant Professor Department of Management Studies University of Dhaka. Submitted By: “Outstrip Group” 10th batch‚ Section-B‚ Department of Management Studies University of Dhaka. Date of submission: 4th February‚ 2006. Table of Contents | |Title
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Case Analysis‚ 2005 Supply Chain Management at World Co.‚ Ltd. Japanese consumers have a reputation of being highly brand name conscious. Although this trend still remains for some categories of people‚ especially young women who are sensitive to latest fashion trends‚ nowadays Japanese consumer are also starting to choose apparel that matches their tastes and life styles. Japanese apparel manufacturers design and develop their own products‚ oversee a number of production subcontractors‚
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