©2012 International Research Journals Full Length Research Paper A study on the influence of using celebrity endorsements on consumer buying behaviour in Tamil Nadu‚ India Annadurai Pughazhendi and Deenadhayal Sudharani Ravindran 1PSG Institute of Management (PSG College of Technology) Coimbatore‚ India 2PSG Institute of Management (PSG College of Technology) Coimbatore‚ India Accepted 16 April‚ 2012 The purpose of this paper is to investigate the factor that influence of using celebrity
Premium Brand Advertising Brand management
Credit Ratings of Private Commercial Banks in Bangladesh (2007-2012) and long term deposit rate Where CRAB’s AA1 = CRISL’s AA+ Bank Name For 2012 CRAB --CRISL AA+ For 2011 CRAB --CRISL --For 2010 CRAB --CRISL --For 2009 CRAB --CRISL --For 2008 CRAB --CRISL --For 2007 CRAB --CRISL --- Islami Bank Bangladesh Limited Where CRAB’s AA2 = CRISL’s AA Bank Name For 2012 CRAB AA2 AA2 AA2 --------CRISL ------AA AA ----For 2011 CRAB ----------AA2 --CRISL --------------For 2010 CRAB ------------AA2
Premium Bank Commercial bank Bangladesh
planning‚ implementation of plans as part of marketing management functions. My internship program instigated from 26‚ September‚ 2010 to 25‚ December‚ 2010 and during this period‚ I was assigned to do the project work on the topic Generic Shifting Analysis by my onsite supervisor. I was under the direct supervision of Mr. Dipak Kumar Saha‚ Senior Manager‚ PMD‚ Square Pharmaceuticals Limited and Mr. Anup Chowdhury‚ Assistant Professor‚ BRAC Business School‚ BRAC University for my internship program
Premium Pharmaceutical industry Generic drug Pharmacology
MACROECONOMIC ANALYSIS The Ready-Made Garments (RMG) industry contributes to the Bangladesh economy in a distinctive manner. The last 20 years witnessed unparalleled growth in this sector‚ which is also the largest exporting industry in Bangladesh. It has attained a high profile in terms of foreign exchange earnings‚ exports‚ industrialization and contribution to GDP within a short span of time. The industry plays a significant role in terms of employment generation. Nearly two million workers
Premium International trade Economics Bangladesh
BUECO5903 BUSINESS ECONOMICS ASSIGNMENTS A and B Semester 1‚ 2013 Due dates for each section are provided in the Course Description. Part B – Macroeconomics – Worth 10% of total assessment: Answer any five (5) of the following questions. Each question is worth 10 marks. Question 10: a) Which of the following are final goods and services and which are intermediate goods and services? Please explain why in your answer. (4 marks – 1 mark each) i) A windscreen purchased by
Premium Inflation Supply and demand Unemployment
does ease of data access open the doors to advanced intellectual property theft and media piracy? How common is piracy and what are some of the reasons that some mediums are pirated more than others? What are the impacts of online piracy? In this paper we will define online media piracy‚ what laws govern intellectual properties and discuss some of the reasons that some mediums are pirated. Next‚ we will go into detail about some reports compiled on piracy and determine if they are accurate or colored
Premium Copyright infringement Copyright
ensure that product documentation meets the needs of users. What’s the difference between technical communication and technical writing? Technical communication and technical writing are basically the same thing. Technical communication is a newer term that describes a field that is growing to include additional skills such as user experience design and instructional design. Both fields share the same goal of creating clear and organized content that helps users to achieve specific goals.
Premium Writing Creative writing Writer
FINANCIAL PERFORMANCE OF OSWAL WOOLEN MILLS LTD. A PROJECT REPORT Submitted by: Soni kalsi In partial fulfillment of requirement for the degree of MASTER OF BUSINESS ADMINISTRATION (SUMMER TRAINING) GURU NANAK DEV ENGINEERING COLLEGE (PUNJAB TECHNICAL UNIVERSITY‚ JALANDHAR) JUNE-JULY 2011 ACKNOWLEDGEMENT Behind this successful undertaking is the blessing and guidance of many. This formal piece of acknowledgement may not be sufficient to express my feelings
Premium Balance sheet Asset Generally Accepted Accounting Principles
Are financial derivatives a barrier to investment banks? Introduction In recent decades‚ the development of financial derivatives is one of the most important and striking features among international financial markets (Lei‚ D.2009). Meanwhile‚ international investment banks gradually increase their utilization of financial derivatives in investment management strategy. Business related to derivatives has also become the core competitive ability to investment
Premium Derivative Risk Bank
in IT management. Definition of Quality Management Principle: A quality management principle is a comprehensive and fundamental rule / belief‚ for leading and operating an organization‚ aimed at continually improving performance over the long term by focusing on customers while addressing the needs of all other stake holders A principle is a fundamental truth or law and therefore quality management principles are the fundamental truth or laws that form the basis of quality management. These
Premium ISO 9000 Quality management system Quality management