MARKETING ASSIGNMENT on POSITIONING Submitted by: Shivani Gupta MBA (Ignou) Ques 1 Choose one of the category or the product group in the marketing industry. Choose some brands in that category and describe how each of them is positioned? Develop a perceptual positioning map as well. Ans. Positioning is the act of designing the company’s offering and image to occupy a distinctive
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AIRWAYS SOUTHWEST AIRLINES SINGAPORE AIRLINES MAY 10‚ 2010 The document compares and contrasts British Airways‚ Southwest Airlines and Singapore International Airlines; focusing on their positioning‚ brand identity‚ segmentation and performance. MGMT E-6020 Final Project Value Proposition and Positioning “In its simplest form‚ a value proposition is the summation of the brand’s functional‚ emotional and self–expressive benefits that bring value to the customer.”1 Southwest Airline’s value
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POSITIONING STRATEGY OF AXE Introduction Axe is a product of Hindustan Uniliver‚ one of the biggest FMCG companies in India. Axe is a brand of male grooming products‚ marketed towards young males. Products The brand has three products under his head: * Shower Gel * Talcum Powder * Deodorants Positioning Strategy (Axe Deodorants) “This world
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Assignment for Brand Management (MKT-427) Assignment on Positioning Strategy of Cosmetic Product in Bangladesh Market Prepared for Mohammad Nazmul Huq Assistant Professor Faculty of Business Studies Prepared by Shafaat Khan ID: 030 10 123 Program: BBA Batch/Sec: 35(MKT) Date of Submission: February 26‚ 2011 STAMFORD UNIVERSITY BANGLADESH Table of Content 1. Brand Positioning………………………………………………………………………..01 2. Target Market…………………………………………………………………………….02 3. About Lifebuoy…………………………………………………………………………
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International Journal of Operations & Production Management A service positioning matrix David A. Collier Susan M. Meyer Article information: To cite this document: David A. Collier Susan M. Meyer‚ (1998)‚"A service positioning matrix"‚ International Journal of Operations & Production Management‚ Vol. 18 Iss 12 pp. 1223 - 1244 Permanent link to this document: http://dx.doi.org/10.1108/01443579810236647 Downloaded on: 09 February 2015‚ At: 04:39 (PT) References: this document contains references
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projects that motivate consumers to improve their hygiene behavior. Lifebuoy was a nimble and good citizen brand of India‚ reaching millions of rural customers with a promise of ‘health and hygiene’ as a platform of its business. 1. Initial Positioning Strategy (from 1894 to 2002): Since 1894 Lifebuoy had largely remained the ultimate men’s bathing bar. Lifebuoy in India Lifebuoy in India in 1960s and 1970s promoted health‚ hygiene and an active lifestyle. This active lifestyle and health was
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BRAND POSITIONING OF SCORPIO Presented By KushalDey(314SM100 5) INTRODUCTION Mahindra & Mahindra is a flagship company of the Mahindra group based in Mumbai with a turnover of `55 billion. The company was set up in 1945 in Ludhiana as Mahindra & Mohammed by brothers K.C. Mahindra and J.C. Mahindra along with Malik Ghulam Mohammed. The shares of the company were listed in the Bombay Stock Exchange in 1956. Initially set up to manufacture general-purpose utility vehicles‚ Mahindra
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BA 555 Practical Business Analysis Group Project 2: Business Simulation **** Due: November 12‚ 2014 **** NAME Tailong Wu (Section 001) NAME Ling Yang (Section 002) NAME Daijie Qi (Section 002) 1. The file Group Project 2 Model.xlsx contains 50 monthly returns of the SCHO and SPY EFT funds from September 2010 to October 2014. Suppose that in each of the next 72 months (six years)‚ it is equally likely that any of the historical returns will occur. Develop a spreadsheet model to simulate the
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which this segmentation has been done are as follows: Age and Life-Cycle Stage: Marlboro targets to adults who have already taken the decision to smoke.. As its secondary target market it aims at the 30+ segments. According to Malboro it is the global brand in the world. Income: The target market includes all those individuals having a monthly income greater than or equal to Tk.10000. (MHI = Tk.10000). Density: Marlboro has been focusing all its resources on appealing to the population
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August 2007 shows how Woolworths uses the marketing concept of positioning in its sales efforts. Woolworths recognise their Home brand as a successful position for a product. Its Home brand is seen as a cheaper alternative with reasonable quality compared to the retail branded products. Woolworths has decided that there is a position in the market between retail branded and Home brand products that has not been utilised. Positioning is defined as “the act of designing the company’s offering and
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