Case Title: TerraCog Global Positioning Systems Name: Ahmed Yassin Sometimes lack of competition gives a false sensation of security. I think this may be the problem that TerraCog faced. TerraCog had been the very top GPS manufacturer ahead of any other competitor and this made them very confident of their position in this rapidly growing field of technology though they had plans and projects of their own. When a new competitor appeared they couldn’t realize
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Barren- Director‚ Production From Emma Richardson- Executive Vice President Date 17/03/2008 Subject: Pricing strategy & viability of “Project Aerial” Enclosed report deals with the launching price problem being faced by TerraCog for its forthcoming GPS product Aerial‚ different options that are available to the company‚ selection criteria for evaluation and proposed solution along with action plan and contingency plan. Executive Summary There is significant disagreement over the proposed
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TerraCog Global Positioning System: Conflict and Communication on project Aerial - Mayank Shah Background and Critical Issues: TerraCog is a privately held company specializing in high-quality Global Positioning Systems (GPS) and fishing sonar equipment. The company has a strong customer base of serious outdoor enthusiasts who value the durability and value-added features of TerraCog’s GPS units. In spring 2007‚ the company embarked on a project to enhance their high-quality GPS
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TerraCog Case Study Background TerraCog‚ Inc. is a privately held company specializing in high quality GPS and fishing sonar equipment. Although TerraCog was not always first to market with their new products‚ they were known for surpassing their competitors in addressing consumer needs because of their innovation in creating exceptional product design and functionality. In 2006‚ TerraCog’s competitor‚ Posthaste‚ launched BirdsI‚ the only handheld GPS with satellite imagery. Caught off guard
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Emma Richardson is in a dilemma whether to go ahead with the Project Aerial or not. The poor decision making process is one of the main reasons for the dilemma caused. Had the management of TerraCog not ignored the idea of shifting to satellite imagery as soon as Posthaste did it‚ the damage would have been much less. The organisation suffers from inefficient group structure. The decisions were not made in the right manner. When customer requests increased‚ Richard Fiero on his own decided to change
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In this case‚ there is an Organizational Conflict between Sales Department and Design & Development Department in TerraCog. I regard the sources of this conflict as the Differences in Functional Orientation and the Task Interdependence. First of all‚ I believe that different functions of the departments’ develop different orientations or beliefs about the right way to increase organizational performance. Because Sales Department and Design & Development Department have different tasks‚ jobs‚ priorities
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Global Positioning System Abstract- Global Positioning System (GPS) is the only system today able to show ones own position on the earth any time in any weather‚ anywhere. This paper addresses this satellite based navigation system at length. The different segments of GPS viz. space segment‚ control segment‚ user segment are discussed. In addition‚ how this amazing system GPS works‚ is clearly described. The various errors that degrade the performance of GPS are also
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NTRODUCTION This report deals with the problems in organizational communication and group conflictmanagement at TerraCog‚ a high tech company that develops GPS products for the consumer market. CASE DETAILS Terracog was a successful privately held firm specializing in high quality Global Positioningsystem and similar products. Even though TerraCog was always not the first to market new products‚ thecompany did not have any problem in capturing the market as the products were of high quality andeffectively
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Introduction: Global Positioning System‚ GPS Summary of key findings: Google‚ ALZ.org‚ Wikipedia‚ In a nutshell describing GPS - A navigational system involving satellites and computers that can determine the latitude and longitude of a receiver on Earth by computing the time difference for signals from different satellites to reach the receiver. Today‚ it is widely used by the civilian public for both commercial and recreational use. In addition to GPS‚ other systems are in use
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WRITTEN ANALYSIS AND COMMUNICATION - I TerraCog Global Positioning Systems: Conflict and Communication on Project Aerial By RAHUL.R (111039) To: Richard Fiero‚ President Tony Barren‚ Director of Production Ed Pryor‚ VP - Sales Allen Roth‚ Director of Design & Development Becky Timmons‚ CFO From: Emma Richardson Date: 14th March 2008 Sub: Decision to be taken for the project Aerial It’s high time that we have to take the decision regarding
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