NTRODUCTION This report deals with the problems in organizational communication and group conflictmanagement at TerraCog‚ a high tech company that develops GPS products for the consumer market. CASE DETAILS Terracog was a successful privately held firm specializing in high quality Global Positioningsystem and similar products. Even though TerraCog was always not the first to market new products‚ thecompany did not have any problem in capturing the market as the products were of high quality andeffectively
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In this case‚ there is an Organizational Conflict between Sales Department and Design & Development Department in TerraCog. I regard the sources of this conflict as the Differences in Functional Orientation and the Task Interdependence. First of all‚ I believe that different functions of the departments’ develop different orientations or beliefs about the right way to increase organizational performance. Because Sales Department and Design & Development Department have different tasks‚ jobs‚ priorities
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a decision stick; Key Stakeholders; Experts; Opponents; and Proponents. …………………………………………………..7-8 M1 –decision-making approach appropriate for the case……………………………...9 3. Step 2: Frame the issue properly. 1.1.a. Determine the problem/s of TerraCog. Refer to the guideline on how to avoid misframing. …………………………………….10-11 4. Step 3: Generate the Alternatives 1.2.a. three (3) alternative courses of action based on the information and knowledge given…..…………………………………………………….. 12 M2 –
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TerraCog Case Study Background TerraCog‚ Inc. is a privately held company specializing in high quality GPS and fishing sonar equipment. Although TerraCog was not always first to market with their new products‚ they were known for surpassing their competitors in addressing consumer needs because of their innovation in creating exceptional product design and functionality. In 2006‚ TerraCog’s competitor‚ Posthaste‚ launched BirdsI‚ the only handheld GPS with satellite imagery. Caught off guard
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TerraCog Case Analysis Part 1 Analysis The situation of dysfunction during meetings in TerraCog is obvious. Both the participants and the facilitator don’t play professional in the meetings and they don’t have necessary communication with others before the meeting. All these poor performances make all meetings which are described in the case study has very low efficiency and cause so much negative emotion amount team members. Primary and secondary tensions Primary tension comes from the unfamiliarity
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TerraCog Global Positioning Systems Analysis An initial outlook into TerraCog’s operation shows a simple issue surrounding an Executive VP‚ Emma Richardson‚ working with her team to decide on the price of a new Global Positioning System. However‚ upon closer examination‚ the situation reveals substantial problems surrounding the decision-making process far beyond Emma Richardson. Problems From the very beginning‚ it is evident that there lacks a common goal among the management at TerraCog.
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Problem Identification: In this case‚ TerraCog’s management failed to respond to competition in its market. Although competitor introduced a new GPS with satellite imagery to the market‚ TerraCog’s team dismissed the threat and decided not to take a responsive action. However‚ quickly the new GPS succeed and gained a significant market share. Eventually‚ TerraCog’s president decided to pursue a development of a directly competing product‚ and named the project Aerial. Unfortunately‚ the projected
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Case Title: TerraCog Global Positioning Systems Name: Ahmed Yassin Sometimes lack of competition gives a false sensation of security. I think this may be the problem that TerraCog faced. TerraCog had been the very top GPS manufacturer ahead of any other competitor and this made them very confident of their position in this rapidly growing field of technology though they had plans and projects of their own. When a new competitor appeared they couldn’t realize
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Enclosed report deals with the launching price problem being faced by TerraCog for its forthcoming GPS product Aerial‚ different options that are available to the company‚ selection criteria for evaluation and proposed solution along with action plan and contingency plan. Executive Summary There is significant disagreement over the proposed pricing of Aerial between the different departments. Presently TerraCog has 3 options. It could offer the product at a price which is substantially
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Emma Richardson do? TerraCog case study Team 3 3/25/2015 In order to serve customer demand and recapture market share‚ TerraCog is preparing to launch “Project Aerial‚” a new hand-held GPS device with satellite imagery. Although the GPS market is growing‚ GPS with satellite imagery is relatively new. TerraCog plans to take advantage of existing products by redesigning within its existing GPS platform. The company expected to launch Aerial by holiday season 2008. TerraCog faces a tough situation
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