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    Service Marketing

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    1.0 OVERVIEW OF THE SERVICE INDUSTRY We have always had service industries‚ and indeed there are numerous biblical references to services as diverse as inn keeping‚ money lending and market trading. Over time‚ the service sector has grown in volume and in the importance attributed to it. According to Baker J.M et al‚ The Marketing Book 5th Ed‚ (2003)‚ early economists saw services as being totally unproductive‚ adding nothing of value to an economy. He quotes Adam Smith as having included

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    Service Industries are Important in Building Economic Growth Table of Contents Executive summary iii 1.0 Introduction 1 1.1 Overview of the task 1 1.2 Report

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    Just-in-time is not just for manufacturing: a service perspective There is a need for confronting the challenges posed by global competition‚ so companies are focusing on the needs of customers to improve product quality along with customer service. This philosophy has long been followed in manufacturing sector‚ and they are aware of the need to reduce waste as means to reduce costs and improve product quality. Just – in – time (JIT)‚ the formalized process of reducing waste reduction‚ has

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    Dmi Case

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    Clamshell Beach Press CBP TC 46-01 THE FIELD SERVICE DIVISION OF DMI Diversified Manufacturing‚ Inc. (DMI) was a multi-billion dollar company headquartered in Denver‚ Colorado that manufactured and This case was prepared distributed a wide variety of electronic‚ photographic‚ and reprographic by Professor Arthur V. equipment used in many engineering and medical system applications. Hill (Curtis L. Carlson Most of the company’s profits came from selling “consumables” (films School of Management

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    Fell Fab

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    INTRODUCTION In December 1998‚ Glen Fell‚ President of Fell-Fab Products (FFP) of Hamilton‚ Ontario‚ was preparing his response to North American Airline (NAA)‚ one of FFP’s important aircraft interior customers. Two months earlier‚ NAA had asked FFP whether it was interested in taking over complete management of NAA’s interiors. Although the proposal was financially promising‚ it represented a significant departure from FFP’s traditional business of interiors manufacturing. Now‚ after considerable

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    Emergence of the service economy In this fast changing world‚ service industries have already overtaken goods industries in the wealth creation process at least in the developed countries. Manufacturing industries grew because they produced tangible goods which satisfied people’s physiological needs of food‚ shelter and clothing. As the basic needs was fulfilled there was demand for improved satisfaction‚ and this led to a proliferation of variations of the same product and a number of companies

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    For years now‚ it can be denied that service industries have been becoming an important part of world’s economy. In 2006‚ service sector accounted for 71 percentages of European Union’s gross domestic production (Services marketing‚ 2008). Besides‚ reality shows that service marketing brings much hardship which is due to the unique characteristics of services: being produced and consumed at the same time for marketers. Therefore‚ operating service business generates much more new issues than operating

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    Jit in Service Sector

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    IIM LUCNOW MANFEST 2004 OPERA Paper On JIT IN SERVICE SECTOR By Deepti Mishra MBA(IB) 2004-2006 Phone no. 09868015479 Email Id. Deepti_d06@iift.ac.in Pooja Aggarwal MBA (IB) 2004-2006 Phone no. 09810673298 Email Id Pooja_d06@iift.ac.in INDIAN INSTITUTE OF FOREIGN TRADE NEW DELHI Executive summary JIT is one of the quality management techniques widely employed in manufacturing sector. It aims at eliminating anything that is unwanted in the organisation‚ thereby increasing

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    Designing Quality Service

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    Topic Review Question Topic 6: Designing Quality Service 1. Explain the reason why quality techniques in the service industry are less mature than quality techniques for manufactured products. Give your opinion‚ what can be done to bring quality techniques for the services industry up to a higher level? As discussed in Question 3‚ product quality has been in existence far longer than service quality. Tools such as SERVUAL and gap analysis are being pressed into use. Concepts like the interrelationships

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    Describe why "Australia is becoming a service based economy with increased reliance on the service sector to sustain economic growth across the next 5-10 years". Discuss this assertion including a review of the contribution that the service sector has made to the Australia economy across the past 10 years‚ and present your view on the contribution it will make across the next 5-10 years‚ with rationale. Introduction Life without services is unimaginable. Today everything we need or do is a service

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