STRATEGIC PLANNING COURSEWORK: LONGITUDINAL STRATEGIC DEVELOPMEN STUDY OF TESCO OLUKAYODE OMOSEBI MBA 8A A4032655 Contents Introduction 3 Past Strategies Deployed 3 Diversification 3 Acquisition 4 Extension of Service 4 Strategic Alliances 4 Creation of Sub-brands 5 In-Store Brands 5 International Expansion 6 Current Strategic Situation 7 SWOT Analysis 7 PESTEL Framework Analysis 10 Political Factors 10 Economic Factors. 10 Strategic Direction for Future 12
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Tesco-a Case Study by Article 13 As part of their ongoing programme Article13‚ the leading corporate social responsibility experts‚ have released a Case Study of Tesco. Below is a synopsis of the Case Study‚ which can be accessed in full at www.article13.com. Who are they? Tesco is a leading retailer‚ operating 2‚291 stores around the world and employing 296‚000 people. It has grown from a purely UK operation‚ developing international markets in Ireland‚ Central Europe and Asia. There are
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applying for a job role‚ the organisation would usually want to look upon any previous experience within a similar job role. However if they don’t previously have any experience then the applicant will usually undertake training. Part of the role that a business administrator would undertake would be; putting financial information within a spread sheet‚ sending daily post/emails‚ telephone answering/calls‚ customer enquiries‚ and etc. Knowledge of services: Within knowledge of the job/service this part
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............................Page 3 What service does Cancer Research offer? 2.1..............................Page 3-4 Business Activity 1.2…………………………………………………….Page 4 Business Activity 2.2…………………………………………………….Page 4 Business Sector 1.3………………………………………………..........Page 4 Business Sector 2.3……………………………………………………..Page 4 Business Purpose 1.4………………………………………………….Page 4 Business Purpose 2.4…………………………………………………..Page 4 Ownership 1.5…………………………………………………………...Page 5 Ownership 2.5……………………………………………………………Page
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PESTEL Analysis takes into consideration the operations of Tesco situated in Hungary. 1.1. Political Environment Political factors such as influence by means of power as well as abuse of power affect the efficiently and effectiveness of businesses. Thus clearly understanding the political aspects which govern the country of business indulges a thorough control of the business ’s life expectancy. Therefore it is crucial that Tesco is aware of the environment for further success. For the purpose
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Task 1 Describe the type of business‚ purpose and ownership of 2 contrasting types of businesses. Sole Trader A sole trader is a business owned by 1 person. It does not have limited liability meaning that if it fails and creates debts the owner is personally responsible for this. Sole trader’s usually have to work long hours and learn about all the aspects of business as many start up businesses cannot afford to hire people to take on other tasks. The owner is responsible for everything that goes
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Management Case Study Delivering Success: How Tesco is Managing‚ Measuring and Maximising its Performance For more information please visit: www.ap-institute.com Delivering Success: How Tesco is Managing‚ Measuring and Maximising its Performance API Case Study Delivering Success: How Tesco is Managing‚ Measuring and Maximising its Performance By Bernard Marr Abstract: Tesco is one of the world’s most successful companies. This case study outlines how this world-leading retailer is
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1.0 INTRODUCTION In our research report‚ we aim to understand how Tesco UK does their marketing activities. The marketing activities include the way Tesco UK does their segmentation‚ targeting and positioning (STP) so that they can know where to concentrate their commercial efforts. By doing so‚ the organisation’s resources can be effectively and more efficiently utilised. Not only that‚ we also look into Tesco UK’s assessment of current situation with respect to the marketing environment which consists
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employees and they also motivate each other. Hutchinson motivates his employees in the workplace by the open door policy. This policy ensures that all employees feel like they can talk to anyone in the business‚ regardless of hierarchy‚ about any issues or problems that have arisen in the business. This means that the Tayto employees can voice their opinions openly to managers and directors‚ who will take on board their point of view. This ability for them to voice their opinion and for it to be
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Introduction: Tesco is the largest retailer in the UK and the third-large supermarket worldwide with total amount of sales exceeding £19.4 billion in 2010. It was originally specializing in food product‚ but in recent years it has provided different products and services from clothing‚ telecoms to financial services. Additionally‚ Tesco is the most extensive online grocery retailer in the world and it recognizes product images and pack information are essential for online shopping. In recent past
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