[pic] Evaluation of Strengths and Weaknesses of WM Morrison Supermarkets Complied by: Karolis Petkus Student number: 2903678 Course tutor: Ian Edwards 2009 Contents or page index: • Introduction …………………………………………………………................ p. 3 • Background ……………………………………………………………….……p. 3 • Current strategy ……………………………………………………………...…p. 4 • Strengths …………………………………………………………………….p. 5‚ 6 • Weaknesses …………………………………………………………………….p. 6 • Opportunities ………………………………………………………………
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Distinction 1: Going Online: The benefits and drawbacks of Tesco PLC: Tesco is a public limited company‚ is clearly that Tesco is a successful business; it is in the third place in the rank of largest retailer in the world. Tesco still want to achieve their aims and objective to keep growing and investing in their business. Tesco‚ made easier to achieve their aims and objectives when they decide to operate their business also online. Using the virtual world the Tesco’s customer can do shopping
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from Appendix two‚ this report can witness three outstanding companies from food retail industries with shining industry revenue. In addition‚ from Figure 1‚ Tesco Plc (Tesco Plc‚ 2013) and J Sainsbury plc (J Sainsbury pl) are the top two companies generating £64‚826 million and £23‚303 million respectively in the latest fiscal year. Tesco Plc has taken more than 50% in the food retail industry while J Sainsbury plc takes in 19%. These two companies must be selected because they reflect most of the
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Essay Plan: Outline who are the winners and losers in a consumer society. Introduction: Paragraph 1 Outline – short general explanation/ to give the main features or general idea of. Consumer society – Point out this essay is looking at consumer society. Who – highlight the essay is looking at who. The winners and losers - define this concept in the introduction as it is the main content phrase in the essay question. There are three parts include in the main body that discribe
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of development of Sainsbury’s local stores. The fiercer market needs Sainsbury’s local to improve competitive advantage for achieving sustainable development‚ as a result of the more emphasis on convenience stores set by main competitors‚ such as Tesco and Morrison’s. The competitive advantage could be improved by reducing cost with effective procurement，increasing customers’ satisfaction‚ innovation application‚ and motivating employees. According to these findings‚ Sainsbury’s local stores may
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Critical Success Factors * “To appeal to all segments of the market” ‚One plank of this strategy has been Tesco’s use of its own-brand products‚ including the up market "Finest"‚ mid-range Tesco brand and low-price "Value" encompassing several product categories such as food‚ beverage‚ home‚ clothing‚ Tesco Mobile and financial services. Corporate strategies - The overall scope and direction of a corporation and the way in which its various business operations work together to achieve particular
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RATIONALE FOR LOCATION SIZE NO. EMPLOYEES BRANCHES TURNOVER TARGET MARKET MERCHANDISE 1 Sainsbury Needs to be near a car park for easy access to customers. Best location near a well-populated area‚ lots of customers will come round to shop with their families. Over 150‚000 people 1‚016 (16 March 2013) £22.294 billion Households and families online groceries‚ clothing in store bakery‚ butcher‚ fishmonger‚ delicatessen and pizza counters‚ a cafe‚ TU clothing‚ general merchandise‚ mobile phone shop
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To what extent is growing through integration with other businesses a good way for a firm to increase its competitiveness? Growing through integration is concerned with mergers and takeovers of businesses. There are a number of different ways of integrating: Horizontal (same industry‚ same stage of production)‚ backward vertical (same industry towards a supplier)‚ forward vertical (same industry towards the customer) and Conglomerate (different industries). Growing through integration can have
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University of Wales Institute Cardiff LSC London Change and Continuity in a Contemporary Business May 2011 For: Anand Walser By: BELAAROUSSI Omar Student ID: 0310MIMI1009 Table of Content: Introduction…………………………………………………………………….1 History of the Company………………………………………………………..1 Internal and external factors that are affecting the company…………………..1 External factors: * Political and legal Factors………………………………………………2 * Economic Factors……………………………………………………….2 * Social
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to expand its business enterprise and competes with other competitors. Eventually‚ ASDA took over its competitor‚ Sainsbury’s market share and becomes the second largest grocer after Tesco (Surridge & Gillespie 2009‚ p.328). According to Baker Report (2010)‚ ASDA owns 16.7% of market share‚ while its main rivals Tesco have 30.9%‚ Sainsbury’s is 16.2% and Morrison is 12.0%. 2. Internal Factors (Micro- environment) 2.1 Low price strategy ASDA utilises the smart price range‚ which introduced
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