Q1. What do you mean by Customer services? Ans:- According to Paul(2017)‚ Customer service is the support or assistance you give to your customers that is both before and after they buy your product . It is an important part of the promise your brand makes to its customers. Customer service adds value to a product and builds enduring relationship between the sellers and their customers. Some characteristics of good customer service include: 1. Promptness: Under this‚ the sellers should be sure
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For a hotel always concerned about the quality of their service to their customers. However‚ customers are not satisfied about the quality of those serving. That has led to customers began to complain about the quality of service. Most hotels are known complaints have reduced the assessment of. Especially the complaints related to the long wait at check-in and checkout. This essay will discussion of the factors contributing to the complaint and proposed solutions to resolve them. Check-in and checkout
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Emotional Dissonance and Customer Service: An Exploratory Study Craig C. Julian ABSTRACT. In this paper‚ the broad context for the study of emotional dissonance and its importance to marketing is set out. The relevant literature on emotional dissonance‚ its antecedents and outcomes are introduced together with the knowledge gap in the literature. The conceptual framework of emotional dissonance is expanded via exploratory research using case studies in order to identify the key issues and the
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2) What are some voice qualities that can affect message meaning? Message interpretation is often affected by the sound or quality of your voice. The variations in your voice quality can help encourage customers to listen (if have a pleasant voice and accompanied with a smile) or discourage them (if it is a harsh-sounding)‚ depending on their perception of how your voice sounds. Such qualities can be a problem because others are less likely to listen to or interact with you if your voice quality
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effective customer service with three different customers. Scenario 1: A customer has emailed me regarding a visit to the centre regarding a visit to the centre. He has an 11 year old daughter who is in a wheelchair and would like you to phone him regarding his stay‚ access to the centre and any other features that may be relevant. Scenario 2: I am a customer service manager at Trafford centre and I have just received a phone call informing you that there is a displeased customer at the customer service
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of an off-price retailer? Individual Work (35 points) The following assignment allows you to analyze the Mall of America. You will have the opportunity to develop strategies designed to assist the Mall of America in acquiring new customers. Please read the "Mall of America Shopping and a Whole Lot More" case study (pages 313-315). After reading the case‚ please answer the following questions: 1. Why has the Mall of America been such a marketing success so far? 2. What specific
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meal. 1. Explain how adjusting the customer service level could improve a marketing mix. Illustrate. Basically the marketing mix is the 4 P’s‚ place‚ price‚ production (product) and promotion but without customer service or the customer‚ focusing on those 4 P’s is pointless. Knowing the needs and wants of your consumers‚ is something you need before you can start on the process of evaluating and determining your marketing mix. Adjusting the customer service level could help you figure out your
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components of the balanced scorecard. b) What were the key measures that were most useful and why were such measures useful? o Customer service lead time (customer perspective) o Customer service productivity (Learning & Growth perspective) Technical customers require efficient and excellent service delivery. Increasing technical support and improving customer satisfaction are very important for Sentra to maintain their growth of business and achieve their financial goals. Therefore the Company
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meeting their customers’ expectations in the area of customer satisfaction. Starbucks has to come up with an action plan to address this issue‚ considering its significant correlation and impact to sales and profitability. SITUATION ANALYSIS Company Starbucks is acclaimed for its superior value proposition in the early 1990’s by creating an experience around the consumption of coffee‚ a ‘third place’. The brand is positioned to offer the highest quality coffee‚ close customer intimacy‚ and
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ice Alyssa Corral Customer Service Bruce Fey Page 282 Review Questions What are some innate qualities or characteristics that make people unique? Innate qualities are qualities and characteristics that one is born with and has within them. Some innate qualities that make people unique are race‚ ethnicity‚ gender‚ height‚ natural hair color‚ and birth order. What external or societal factors affect the way members of a group are seen or perceived? Some external factors that affect
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