Diversification C’Airea McCluron Entrepreneurial Finance: Capitalization for the Entrepreneur Diversification Diversification is the practice of spreading your investments around so that your exposure to any one type of asset is limited. This practice is designed to help reduce the volatility of your portfolio over time. Note: Having a lot of investments does not necessarily make your portfolio diversified. For diversity‚ you need several different types of investments. Popular
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Diversification Diversification can be briefly defined as the expansion of a firm into a range of different product areas. Firms may choose to diversify for either of two reasons. First‚ diversification may benefit the firm’s owners by increasing the efficiency of the firm. Second‚ if the firm’s owners are not directly involved in deciding whether to diversify‚ diversification decisions may reflect the preferences of the firm’s managers. Singapore Airlines (SIA) serves as a typical example of diversification
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Introduction In this assignment I will be describing how marketing techniques are used to market products in two organisations. The organisations I have selected are Tesco and Virgin Group. Growth strategies (Ansoff matrix) Igor Ansoff designed the Ansoff Matrix in 1957 and this was first published in the Harvard Business Review. The Ansoff Matrix identifies four areas of growth: 1. Market Penetration- Market penetration is where a business markets existing products to its existing customers
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to different strategies which are: Growth strategies – It is the strategy which always aims high and tries to get as larger shares in the market as it can. Diversification is when a business introduces a new product to a new market. It is one of the great ways to seek the profit by introducing new products and hoping to sell. Diversification is part of the four main growth strategies defined by the Product/Market Ansoff matrix. The matrix is shown on the right hand side of the paper. Market penetration
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Tesco vs. Apple Growth: Tesco (a British company) has grown in a number of ways; Tesco is now an international business; as well as operating in the UK‚ it has stores in the rest of Europe and Asia 12 countries altogether providing around 2‚318 stores worldwide! Operating under four banners; Tesco extra‚ superstore‚ metro and express. They have also developed in a number of ways; now not only do they sell groceries but they now sell fresh foods‚ clothing‚ toys‚ Insurance‚ household and electronic
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Morrisons was the last one out of Big Four to enter to online commerce. This is one of the reasons for the grocer’s trailing behind Asda‚ Tesco and Sainsbury’s. Before acquisition of Safeway‚ Morrisons was concentrated in Northern part of UK‚ and the deal helped it to establish presence in Southern part of UK‚ though it could not overwhelm its competitors. Morrisons operates lesser convenience stores than its rivals since originally it was mainly focused on large supermarkets with less attention
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1.0 Introduction Jack Cohen founder of Tesco was first establish in the year 1919 in the London’s East End markets‚ Mr. Cohen made a profit of 1 pound on sales of 4 pounds on the first day (Tesco PLC‚ 2015). After five years in 1924 the Tesco brand initially seemed‚ when Mr. Cohen bought a shipment of tea from Mr. T. E Stock well‚ the initials and letters were combined to structure the name of Tesco and. Mr. Cohen launched the first Tesco store in the year 1929 in Burnt Oak‚ North London
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roots can be fully traced back to the 1920’s. The Asquith family had a family business as butchers. The two sons of the Asquith family became co-founders of Asda. At the same time‚ a group of Dairy Farmers joined forces. Through a process of diversification and acquisition Associated Dairies and Farm Stores was formed in 1949. Noel Stockdale‚ later Sir Noel‚ me and struck up a good rapport with the Asquith brothers and became the final co-founder of Asda . The name Asda is a contraction of
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The diversification of beetles may be driven by feeding strategy. Feeding on plants‚ specifically flowering plants (angiosperms)‚ further explains the diversity of beetles. One reason behind why switching to angiosperms improves diversification is because angiosperms provided beetles a starter to new niches. Some beetles diversified into lineages that specialize on feeding different parts of the pants (roots‚ seeds‚ leaves). This diversification in one habitat would then constitute adaptive radiation
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positive reputation is inevitable for the big worldwide brands. The company being initially only focused on producing garments lately diversified its market to the other sectors‚ such as food‚ electronics and furniture (Hamil‚ Crosbie‚ 1990). Diversification guaranteed bigger amount of customers for the company and expanded its growth. The company tends to locate its stores in the high streets which leads to obtaining large amount of customers every day and therefore larger profit. (Bird‚ Witherwick
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