relationship management (CRM) 4. Features of CRM 5. Perspectives of CRM 6. Customer relationship measurement 7. Types of CRM systems 8. Scope of CRM 9. CRM business cycle 10. Components of CRM 11. CRM software’s 12. CRM and marketing 13. Six market framework 14. Work flow of CRM 15. Process of CRM 16. Reasons for adopting CRM : The Business Drivers 17. Principles of CRM 18. Myths of CRM 19. Use of technology in CRM 20. CRM leaders 21.
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IMPACT OF CRM SYSTEMS ON RETAIL GIANT PRIMARK TABLE OF CONTENTS ABSTRACT CHAPTER 1 INTRODUCTION Statement of the Problem Purpose of the Study Importance of the Study giant Scope of the Study Rationale of the Study Research aim and objective Research Questions CHAPTER 2 LITERATURE REVIEW CHAPTER
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Marriot International Inc. – CRM Implementation Introduction Marriot International Inc. is one of the leading companies in the hospitality sector. It has around 3‚900 properties and 18 brands such as The Ritz Carlton‚ JW Marriot Hotels‚ Bulgari Hotels and resorts and few others around the world. Founded by J. Willard and Alice Marriott and guided by Marriott family leadership for more than 80 years‚ the company is headquartered in Bethesda‚ Maryland‚ USA‚ and reported revenues of nearly $13 billion
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SOCIAL MEDIA AND CRM SUBJECT: BUILDING CUSTOMER RELATIONSHIP NATTIDA KRANCOMYEE‚ 13234371 MATEJ SLIVONIK‚ 13228484 NANTACHAI TANGWIBOONPANICH (BOM)‚ 13121680 OCTOBER 2012 1 SOCIAL MEDIA ........................................................................................................ 3 2 RELATIONSHIP BETWEEN SOCIAL MEDIA AND CRM ................................... 4 3 TYPE AND BREADTH OF SOCIAL MEDIA .................................
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The Group PCCW Limited (PCCW) is a Hong Kong-based company which holds interests in telecommunications‚ media‚ IT solutions‚ property development and investment‚ and other businesses. The Company holds a majority interest in HKT‚ Hong Kong’s premier telecommunications service provider. HKT meets the needs of the Hong Kong public and local and international businesses with a wide range of services including local telephony‚ local data and broadband‚ international telecommunications‚ mobile‚ and
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perception of CRM initiatives in the Indian Banking Sector Vanisha Oogarah-Hanuman Lecturer Faculty of Law and Management University of Mauritius Sharmila Pudaruth Lecturer Faculty of Law and Management University of Mauritius Vinod Kumar Research Scholar Department of Management Studies School of Management Pondicherry University Victor Anandkumar Reader Department of Management Studies School of Management Pondicherry University ABSTRACT Purpose: To investigate the front-end effectiveness of CRM strategies
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Initiatives The use of Customer Relationship Management (CRM) in banking has gained importance with the aggressive strategies for customer acquisition and retention being employed by banks in today’s competitive milieu. This has resulted in the adoption of various CRM initiatives by these banks to enable them achieve their objectives. The steps that banks follow in implementing Customer Relationship Management (CRM) are: Identifying CRM initiatives with reference to the objectives to be attained
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........................................................................................................................................................... 1 1. INTRODUCTION OF THE COMPANY 3 2. INTRODUCTION OF ONQ AND CRM 3 3. STRENGTHS OF CRM (ONQ) 5 4. DISADVANTAGES OF CRM (ONQ) 5 5. INFORMATION SECURITY MANAGEMENT 6 6. FUNCTIONS IN STRATEGIC PLANNING AND STRATEGIC LEADERSHIP 7 7. CONCLUSION 8 REFERENCE 9 1. Introduction of the company Hilton Hotels & Resorts are one of the most
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ROLE OF CRM IN BANKING ABSTRACT Banks play an important role in the economic development of developing countries. The traditional functions of banking are limited to accept deposits and to give loans and advances. Today banking is known as innovative banking. Information technology has given rise to new innovations in the product designing and their delivery in the banking and finance industries. Customer services and customer satisfaction are their prime work. Current banking sector
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66-70. Bholanath Dutta‚ CRM in Financial Services Marketing‚ Journal of Marketing Mastermind‚ Sept 2008. Davids M (1999)‚ How to Avoid the 10 Biggest Mistakes in CRM‚ Journal of Business Strategy‚ Nov-Dec 1999‚ pp22-26. Day GS (2000)‚ Managing Market Relationship‚ Journal of the Academy of Marketing Science Vol. 28 (1)‚ pp – 24-30. Ed Thompson et al (2005)‚ Organisations are beginning to think about CRM again‚ Management update‚ November‚ 2005. Kimberly‚ C et al (2005)‚ CRM Marketing Strategies and
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