In this assignment I will describe the limitations and constraints of marketing for Barclays. Within this I will discuss legal Acts that Barclays have to comply with when advertising‚ collecting data and market researching. Any and every organisation has limitations and constraints that they have to submit too within marketing‚ when it comes to market research‚ advertising or collecting data there are three laws every business has to obey. These laws are: Data Protection Act 1998 Trade
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Describe the limitations and constraints of marketing For this task I will be talking about the how different legal policies can cause problems for different companies and make them have to do things in different ways as to what they would have originally liked to. Legal The first limitation and constraint that I will be talking about will be the legal ones. This would be acts such as the sale and supply of good act. What this means is that when a company is advertising a products to the public
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P2-describe the limitations and constraints of marketing Limitations and constraints include; Sales of Goods Act 1979 Trade Descriptions Act 1968 Consumer Credit Act 2006 Data Protection Act 1968 Voluntary constraints Direct Marketing Association (DMA) Pressure groups and consumerism Acceptable language Sales of goods act 1979 The sales of goods act needs sellers to trade goods that are as they advertised and described. The good or service has to be of satisfactory quality. Effectively
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P2 Describe the limitations and constraints of marketing Businesses need to ensure that their marketing plans and activities are within the limits of the law. These laws are called the consumer laws they make sure that the businesses do not do anything illegal. There are five main consumer laws these are The Sale of Goods Act 1979 The Trade Description Act 1968 The Consumer Credit Act 1974 and 2006 The Data Protection 1998 The Consumer Protection from Unfair Trading Regulations 2008 I will be
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The Limitations and Constraints of Marketing Sales of Goods Act 1979: The Sales of Goods Act enforces a strict set of rules that retailers and sellers must abide by. When an individual buys goods they enter into a contract with the seller of these goods. The Sales of Goods Act means that goods must be as described‚ of satisfactory quality and fit for purpose. This means‚ for example‚ if something was advertised as the colour red and when it was purchased was in fact the colour blue‚ the Sales of
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Legislations. There are different legislations in marketing which protects consumers. So if a costumers is not completely satisfied or feel that the product is harmful in any kind of way they can bring a claim against the person or company that produced the product. Legislation is a term used to describe a law put out by a legislative body. There are two main types of legislations: 1. Common Law 2. Statutory Law Common law is the law that is developed through the courts. And statutory law is
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TESCO Tesco is the biggest private sector employer in the UK. The company has more than 360‚000 employees worldwide. In the UK‚ Tesco stores range from small local Tesco Express sites to large Tesco Extras and superstores. Around 86% of all sales are from the UK. Tesco also operates in 12 countries outside the UK‚ including China‚ Japan and Turkey. The company has recently opened stores in the United States. This international expansion is part of Tesco’s strategy to diversify and grow the business
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It is a requirement of the law that all businesses and organisations abide by given limitations and constraints. This report describes two selected limitations; Sales of Goods Act 1979‚ The Data Protection Act 1998 and two constraints; Pressure Groups and The Advertising Standards Authority (ASA). Task Question: P2: Describe the limitations and constraints of marketing Limitations These refer to the limitations and restrictions that may prevent a business or organisation from certain actions
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the limitations and constraints of marketing. Prepare an information sheet that readers of your article could access online. This information sheet should include: * Legal requirements * Voluntary codes and constraints * Refer to examples you can find (see www.asa.org.uk) This part of the assignment will be assessed as an individual report written about one organisation. Consumer Law Consumer Law is where marketing activities of the business must be within the constraints of the
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International Pathway Centre 12 week Pre-sessional Used one uk-based company as a case study‚ analyses to what extent the increasing pressure on business to be more environmentally responsible has affected the company’s marketing strategy. ( I choose Tesco ) Number of words:1920 Date:24/08/08 Brunel University West London Comment Introduction----------------------------------------------------------1 Literature review--------------------------------------------------2-3 Primary research
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