Intercontinental University Unit 3 Individual Project MKTG 205 – Principles of Marketing June 29‚ 2011 Abstract This paper gives an overview of distribution channels; Channel Levels such as: Direct vs. Indirect Channel Organizations such as Conventional Vertical‚ Horizontal and Multichannel Marketing Systems. It also‚ explains my target market needs at the Hershey Company. There is also a brief description of how many channel members the company needs and why they need them. Hershey Company Introduction
Premium Marketing
attention on choosing distribution channels. Keegan and Schlegelmich (2001) explained that distribution channel can be considered as the method which is used for enterprises putting products into the market for consumers to use. The traditional distribution channel goes from supplier‚ manufacturer‚ distributor‚ wholesaler and retailer (Frazier‚ 1999). Indirect and direct are two different types of distribution channels (Wilkinson‚ 2001). According to Silva (2008)‚ “Well-chosen channels constitute a significant
Premium Marketing Mobile phone Apple Inc.
Managing Distribution and Marketing Channel: TESCO Lotus This essay is to written in to express my opinion on group 4 presentation on Tesco Lotus marketing channel and further analyze the marketing channels in more details. Tesco Lotus has undoubtedly changed the way people in Thailand goes to supermarket since it entered Thailand in 1998 and now has over 380 Stores as part of a joint venture with CP Group. Consumer Marketing Channels Tesco Lotus in Thailand uses 1 level of consumer marketing channels
Premium Marketing Tesco Retailing
Direct marketing as a channel of distribution Direct marketing is the direct selling of products to the consumer. Examples: telesales‚ e-commerce‚ vending machines and direct mail Advantages * Because there is no intermediaries‚ the businesses does not have to share so much of its profit * Firms can have direct control over their marketing * Developments in e-commerce‚ which means that this channel of distribution is growing in popularity among customers * Direct marketing can also
Premium Marketing
Target market : * Core users‚ Patagonia tried to remain true to them. They had ambassadors. * Will to expand to customers outside the core Product Line Eight smaller lines Gross margin from 40% to 55%‚ variability on geography and distribution channel Patagonia’s activities Design and Development : 3 criteria : quality‚ impact on environment and aesthetics Feedback on products by professionals Environment : use of recycled polyster new supply chain more expensive Procurement and
Premium Marketing Supply chain management Distribution
Running Head: The Marketing Mix: Distribution Channels What might the inventors of new “flying cars” need to consider to develop a distribution strategy for their proposed products? Customers are more sophisticated than ever before and they have access to high quality information from the internet‚ so they make decisions based off excess information. The first step that should be considered to sale Flying Cars is a centralized location. Once a location is established then what would
Premium Marketing Pricing
selection of distribution channels and sales representation is key to successful marketing. It’s fairly easy to change many of your marketing tactics and strategies on a periodic basis; pricing‚ packaging‚ and product mix are among these flexible choices. However‚ distribution and sales decisions‚ once made‚ are much more difficult to change. And distribution affects the selection and utilization of all other marketing tools. There is a wide variety of possible distribution channels‚ including:
Premium Marketing Retailing Marketing plan
Channels of Distribution 1 Channels of Distribution – Article Review #2 Katarina Mikalacki Marketing 421 Doula Zahropoulos October 06‚ 2004 Channels of Distribution 2 Having access to good distribution is fundamental to good marketing. Business operators need to be able to deliver their products and services to the right people‚ at the right time‚ in the right quantities
Premium Marketing Retailing Product
A channel of distribution can be defined as the collection of organizational units‚ institutions‚ or agencies within or external to the manufacturer‚ which perform the functions that support product marketing. The marketing functions are pervasive: they include buying‚ selling‚ transporting‚ storing‚ grading‚ financing‚ bearing market risk‚ and providing marketing information. Any organizational unit‚ institution‚ or agency that performs one or more of the marketing functions is a member of a channel
Premium Marketing
Distribution in the Wider Marketing Context Although the focus of this thesis is on distribution‚ it is important to see distribution as a critical aspect of an organisation’s wider marketing strategy. Hudson (2008: 8) cited Kotler’s (1984) definition of marketing which reflected the importance of distribution as a major aspect of the marketing process: The process of planning and executing the conception‚ pricing‚ promotion‚ and distribution of ideas‚ goods‚ and services to create exchange
Premium Marketing